What the Queen of pop can train you about advertising and marketing
I’m an enormous fan of Taylor Swift.
Not just for her music however her advertising and marketing prowess. Behind the glitz and glamour, Taylor is an exceptional businessperson. She understands advertising and marketing and private branding to an unimaginable degree.
Listed below are the enterprise and advertising and marketing classes I’ve discovered from her.
#1: Lengthy-term pondering and motion.
Taylor Swift launched her first music when she was 14 years outdated.
She’s by no means stopped since then. She’s continued to put in writing songs and construct an viewers for the final decade or extra and stay related. Most individuals don’t have this type of stamina or foresight.
Why does longevity matter?
Compound curiosity. Her accumulating fame has meant that the majority of her development has occurred within the final 2–3 years. Most of her present viewers wasn’t alive (or had been tremendous younger) when she began singing.
I’ve been writing on-line for the final 5 years.
However it’s solely within the final 12 months that I’ve grown 80% of my viewers. 2023 was my breakout 12 months of on-line writing. I went from slightly below 4,000 followers to 32,000 followers within the final 12 months or so.
I plan to put in writing eternally. I’ll by no means cease.
This doesn’t imply I’ll be on Medium eternally. However I’ll all the time be publishing my phrases someplace. I can’t assist however write day-after-day. It seems like remedy to me.
Success takes approach longer than you suppose it is going to.
#2: Embracing vulnerability, even when it’s arduous.
In all of her songs, Taylor shows her vulnerability.
From being heartbroken to being cheated on and feeling like she’s going loopy, she doesn’t shrink back from the ugly sides of affection and relationships.
This makes her extraordinarily relatable.
She’s going to be a billionaire within the subsequent few years and is a worldwide pop icon. Most individuals couldn’t relate to that actuality. However via…
