The Duct Tape Advertising Podcast with John Jantsch
On this episode of the Duct Tape Advertising Podcast, I interviewed Ian Altman, famend gross sales knowledgeable and creator of “Identical Facet Selling.”
Ian grew his prior companies from zero to over one billion {dollars} in worth. He has since constructed a repute for serving to others construct a tradition of progress attaining exceptional outcomes.
For five years in a row, he has been acknowledged as one of many world’s prime 30 Consultants on Gross sales, and his Same Side Selling Academy is repeatedly rated one of many prime 5 Gross sales Growth Packages globally. Ian hosts the favored Identical Facet Promoting Podcast and you’ll learn a whole lot of his articles in Forbes and Inc. On this episode, Ian shares invaluable insights into the important parts of a profitable gross sales course of.
Key Takeaways
With an emphasis on consistency, alignment between gross sales and advertising and marketing, and the smart utilization of know-how, Ian Altman underscores the significance of a well-defined gross sales course of. By implementing a typical course of and language, companies can navigate meetings successfully, overcome frequent obstacles, and shift the main focus from worth to worth. Collaboration between gross sales and advertising and marketing groups guarantee a cohesive strategy that pulls and engages supreme clients, whereas leveraging know-how enhances effectivity with out sacrificing the non-public contact. With these methods in place, companies can obtain exceptional gross sales outcomes persistently, driving progress and success in at present’s aggressive market.
Questions I ask Ian Altman:
[01:27] What’s the gross sales course of?
[03:00] How necessary is a repeatable gross sales course of?
[03:45] What are the core parts of a repeatable gross sales course of?
[05:37] As a Gross sales Man, what do you consider Advertising?
[06:50] How necessary is the position of selling in getting a prospect to choose up that first gross sales name?
[08:03] How do you successfully mix the tradition of a gross sales course of to the final word purpose of closing a sale?
[09:59] How do you appropriately make use of the usage of know-how in a gross sales course of?
[15:13] How essential is ongoing coaching to raised grasp the gross sales course of?
[16:54] How do you make roleplaying efficient?
[19:24] What are the frequent pitfalls novices often fall into when making a gross sales course of?
[21:37] The place can folks study extra from you?
Extra About Ian Altman:
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