Shopify vs Odoo 2024: The Complete Comparison

Shopify vs Odoo: Which platform is best for you? Each instruments provide the assets you should run and handle an internet retailer.

Nonetheless, there are some important variations between them. To start with, whereas Shopify is an omnichannel commerce platform, Odoo is extra of a enterprise administration toolkit, with ecommerce software program included.

That will help you make the suitable determination for your small business wants, we took a better have a look at the professionals, cons, options, and pricing of each options, to carry you this complete information.

Let’s dive in.

Key Takeaways

• Shopify is a incredible alternative for enterprise house owners and entrepreneurs in the hunt for versatile, beginner-friendly ecommerce software program. It helps each kind of enterprise mannequin, together with dropshipping, has a variety of beneficial enterprise administration options and even options its personal level of sale and fee processing options.
• Odoo is a good choice for smaller startups in the hunt for flexibility, in addition to bigger corporations with complicated necessities. The platform is full of completely different modules to deal with a variety of necessities. Plus, there are incredible customization choices obtainable. Odoo’s big selection of apps make it a incredible all-in-one choice for enterprise administration.

How we Carried out the Analysis

For this comparability, we leveraged our years of expertise utilizing Shopify to develop custom stores for companies, in addition to our background in ecommerce development consultancy.

We’ve used Shopify for a few years, and accessed a demo model of Odoo so we may take a better hands-on have a look at the options for ourselves. We additionally examined person evaluations from a variety of different prospects.

Shopify vs Odoo: Professionals and Cons

Shopify Professionals and Cons

Odoo Professionals and Cons

What’s Shopify?

Shopify is without doubt one of the greatest and hottest ecommerce platforms on this planet. The SaaS resolution is utilized by thousands and thousands of retailers worldwide, in additional than 170 nations.

Actually, it powers round 10% of the ecommerce market in the United States.

Extremely versatile, Shopify supports business leaders in operating virtually any kind of online store. You should use the platform to promote any form of bodily or digital product.

Plus, you possibly can handle gross sales throughout a variety of channels, from your individual web site to market platforms, and social media channels.

There’s even a POS resolution for in-person gross sales, called Shopify POS Go.

What Can You do with Shopify?

Shopify is a incredible user-friendly platform full of options for enterprise house owners. With Shopify, you possibly can:

• Construct a model and web site: Design your individual free brand, and a complete on-line retailer, with an included weblog and Search engine optimisation options, fee processing capabilities, customizable themes and templates, and built-in automation capabilities.
• Promote any product: With Shopify, corporations can promote each bodily and digital merchandise, wherever they select. You should use add-ons to promote subscriptions, in addition to POD and dropshipping merchandise. There are even wholesale and B2B gross sales choices.
• Promote throughout a number of channels: As an omnichannel gross sales platform, Shopify permits corporations to promote a cross a variety of channels. You possibly can connect with marketplaces like Amazon, promote on social media platforms, and promote in-person with Shopify POS.
• Market your small business: With built-in buyer profiles and insights, Shopify makes selling your small business straightforward. There are built-in instruments for electronic mail, social media, and chat-based advertising. Plus, you possibly can entry a variety of add-on advertising integrations.
• Handle your small business: Shopify makes it easy to run a complete enterprise, with instruments for gross sales, order, and stock administration. There’s a achievement community and Shopify delivery for deliveries, in addition to Shopify Capital for funding.
• Entry insights: Shopify’s complete analytical and reporting instruments are wonderful for enterprise leaders. You possibly can achieve insights into your target market, your top-selling merchandise, and even tax and VAT info.

What’s Odoo?

Odoo, or Odoo Ecommerce, is an open-source modular software solution. It began life as an ERP system, earlier than evolving to turn into a complete toolkit with greater than 360 apps to select from.

Odoo has greater than 2 million customers throughout 120 nations, and is full of distinctive enterprise options.

Whether or not you’re on the lookout for assist with product administration, design, promotion and advertising, or delivery, Odoo has modules to swimsuit each want.

You possibly can even entry built-in AI instruments, accounting options, and undertaking administration instruments.

What Can You Do with Odoo?

Extra than simply an ecommerce platform, Odoo is a robust toolkit for enterprise administration, protecting the whole lot from HR to productiveness instruments. You possibly can:

• Handle funds and gross sales: Entry accounting, invoices, expense administration, and even e-signature options in a single place. Plus, Odoo has its personal gross sales system, level of sale capabilities, and options for promoting rental merchandise and subscriptions.
• Construct a web site or retailer: Odoo’s handy web site builder makes it easy to design an enticing web site, with built-in discussion board instruments, running a blog capabilities, and ecommerce. There are even instruments for on-line educators, and built-in stay chat capabilities.
• Handle stock: Sturdy stock administration instruments on Odoo make it easy to maintain on high of your stock. There are answers for making buy orders, monitoring upkeep necessities, manufacturing workflows, and extra.
• Promote providers: For service-focused enterprise house owners, Odoo’s platform comes with modules for undertaking administration, scheduling, planning, appointment setting, and discipline service. You possibly can set appointments, create approval workflows, and extra.
• Handle human assets: HR instruments in Odoo cowl the whole lot from worker and recruitment administration, to break day, value determinations, referrals, and fleet administration. There are even productiveness instruments to assist maintain your staff members aligned wherever they’re.
• Promote and promote your small business: Odoo’s advertising instruments cowl social media, electronic mail, and SMS advertising, in addition to complete advertising automation and occasion administration. You possibly can even create and ship surveys to prospects to gather direct suggestions.

Odoo vs Shopify: Ecommerce Options

Since our focus at Ecommerce-Platforms.com is the ecommerce panorama, let’s begin by how Odoo and Shopify help on-line shops.

Each Shopify and Odoo embody both options or modules for fee processing, stock administration, and level of sale options.

Cost Strategies

In the case of Cost Strategies, Shopify undoubtedly has an edge with its built-in Shopify Funds gateway.

This highly effective resolution comes included with each Shopify retailer, help a number of completely different sorts of fee strategies with minimal friction.

Shopify’s state-of-the-art checkout resolution simplifies the buying course of for patrons. What’s extra, corporations have the liberty to attach their very own fee processors, like PayPal, to supply prospects a wider vary of fee options.

Whereas Odoo doesn’t have its personal fee processing system, it does combine with a variety of fee suppliers, permitting prospects to make transactions utilizing bank card, debit card, and numerous different choices.

There are additionally invoicing instruments for service suppliers.

Odoo additionally helps subscription administration expense monitoring, however it lacks choices for creating reward playing cards, which may very well be a problem for corporations attempting to generate buyer loyalty.

Stock Administration

Shopify’s strong stock administration capabilities are wonderful for companies of all sizes. There are multi-location and multi-channel stock administration choices, making it straightforward to create a scalable world enterprise.

Shopify additionally affords a user-friendly interface the place you possibly can maintain observe of your hottest merchandise, and leverage real-time updates to stop stockouts.

Demand forecasting instruments assist with proactive stock administration, whereas integration between the Shopify ecommerce platform and POS resolution ensures you possibly can maintain observe of constant stock numbers throughout all channels.

Odoo additionally affords some fairly spectacular stock administration options. There are built-in warehouse administration instruments, and real-time dashboards for monitoring inventory ranges.

You may also combine particulars for a number of distributors into your back-end setting, guaranteeing you possibly can keep a gradual provide of products.

Like Shopify, Odoo additionally has some nice demand forecasting instruments. Nonetheless, it additionally affords high quality administration instruments, and automatic upkeep monitoring.

You’ll want separate integrations with third-party options to entry the identical options on Shopify.

Level of Sale

For corporations promoting each on-line and in-person, each Odoo and Shopify provide some incredible instruments. Shopify POS Lite comes included with most Shopify plans, making it easy to synchronize on-line enterprise information with in-person gross sales.

You possibly can entry a variety of versatile fee choices, together with card, money, and contactless funds, cellular wallets, and reward playing cards.

Plus, Shopify has its personal cellular app, for monitoring gross sales reviews and stock info on the transfer. The comprehensive Shopify POS solution helps omnichannel promoting, employees administration, product administration, and even integrations with advertising and loyalty instruments.

Equally, Odoo affords wonderful level of sale options built-in into the Odoo platform. There are two POS choices to select from, for retail corporations and eating places.

Each include dependable offline and on-line help, product filtering, loyalty applications, and versatile fee terminals.

Like Shopify, Odoo affords cross-channel promoting, versatile invoicing, built-in fee choices, and worker administration instruments. Plus, you possibly can leverage add-on modules to spice up worker productiveness, arrange approval flows, and even recruit and handle new staff members.

Search engine optimisation and Advertising and marketing Options

From an Search engine optimisation and advertising perspective, Shopify is troublesome to beat. First, Shopify is designed to be Search engine optimisation-friendly, with customizable URLs, web page titles, alt tags, meta descriptions and extra.

All themes are cellular responsive and fast-loading. Plus, you possibly can even simply generate a website map. Plus, built-in running a blog instruments make it easy to spend money on content material advertising.

Exterior of SEO capabilities, Shopify has its personal built-in electronic mail advertising resolution, with free options for as much as 10,000 emails monthly.

You may also create reductions and coupon codes to extend your possibilities of conversions, and robotically attain out to shoppers who abandon their carts earlier than making a purchase order.

Shopify additionally seamlessly integrates with social media and market channels, to present enterprise house owners extra visibility within the on-line world. As an added bonus, you possibly can combine Shopify with nearly any advertising app or software program you possibly can consider.

Equally, Odoo has some built-in capabilities for Search engine optimisation, equivalent to the choice to robotically generate a website map, and regulate meta tags, and key phrases.

You possibly can create your individual Odoo weblog or discussion board, and design electronic mail mailing lists. Plus, there are connector instruments for social media, and CRMs, so you possibly can join with prospects throughout a number of channels, utilizing customized outreach.

Odoo additionally affords entry to customizable electronic mail templates for lead nurturing, upselling options to your purchasing cart, and market integrations.

Whereas the 2 platforms are very comparable, Shopify is a bit more complete, with extra superior integrations and add-ons.

Pricing Plans and Charges

Each Shopify and Odoo have numerous plans and charges to contemplate. Shopify’s plans begin at $5 monthly for the Starter plan, with transaction charges of 5%.

Nonetheless, this plan doesn’t embody entry to the great web site constructing instruments on the Shopify platform.

Extra superior choices embody:

• Fundamental Shopify: $39 monthly with all the web site constructing, advertising, and enterprise administration instruments newcomers want, 2 employees accounts, and 1,000 stock areas.
• Shopify: $105 monthly with all of the options of Fundamental Shopify, plus 5 employees accounts, superior reporting, and extra gross sales channels.
• Superior Shopify: $399 monthly for the options of Shopify, plus customized reviews, and 15 employees accounts, in addition to additional delivery reductions.
• Shopify Plus: Beginning at $2300 monthly for enterprise-level options, granular customization, distinctive integrations, and extra flexibility.

Shopify also charges payment processing fees, in addition to transaction charges if you happen to select to make use of a third-party fee processor, equivalent to PayPal.

There can also be further charges to pay for premium themes, in addition to sure apps and integrations.

Odoo affords a free plan for newcomers, although it solely consists of entry to a single app. The Commonplace plan begins at $31.10 monthly per person, with entry to all the Odoo apps.

Alternatively, there’s a Customized plan for $46.70 monthly per person, which incorporates Odoo Studio, exterior API choices, and entry to multi-company administration options.

As soon as once more, there could also be fee processing charges to contemplate, in addition to additional charges for any exterior apps and integrations you wish to use alongside Odoo.

Buyer Help

The Winner: Shopify has a slight edge over Odoo for buyer administration and help. It affords stay chat, which isn’t obtainable from Odoo, in addition to 24/7 customer support.

When operating an ecommerce web site, there’s at all times an opportunity you’re going to wish some additional help. Whereas each Odoo and Shopify provide distinctive ease of use, additionally they present entry to help for newcomers within the on-line world.

Shopify gives 24/7 buyer help by electronic mail, stay chat, and telephone (in some areas).

Additionally they have an enormous vary of self-help assets obtainable on their web site, equivalent to tutorials, blogs, FAQs, and movies, that will help you get began together with your new retailer.

Equally, Odoo gives wonderful buyer help by its personal helpdesk, discussion board, and group options, in addition to telephone, and electronic mail choices.

Although Odoo covers a lot of the identical channels as Shopify for customer support, they don’t provide round the clock help. This implies you would possibly want to attend somewhat longer for a response to your questions.

The Closing Verdict: Odoo or Shopify?

Each Odoo and Shopify are spectacular instruments, providing entry to every kind of performance for operating an ecommerce web site and on-line enterprise.

Each provide entry to a handy person interface, wonderful extensibility, and nice enterprise administration capabilities.

Nonetheless, we predict Shopify has an edge general, because of it’s broader vary of options and highly effective integrations.

When to Use Shopify

We suggest Shopify to corporations on the lookout for:

• An easy and easy-to-use web site or retailer builder
• Wonderful advertising instruments and integrations
• Constructed-in fee processing and gross sales administration
• Omnichannel promoting capabilities
• Entry to a whole bunch of strong integrations

When to make use of Odoo

We’d suggest Odoo to corporations that need:

• Intensive modular customization choices
• Complete HR and productiveness instruments
• Inexpensive choices for primary enterprise wants
• Wonderful finance and accounting instruments
• Nice stock administration choices

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