The Duct Tape Advertising and marketing Podcast with John Jantsch
On this episode of the Duct Tape Advertising and marketing Podcast, I interviewed Corey Quinn, former CMO of Scorpion and now a devoted company coach, Corey focuses on guiding company founders to scale with vertical market specialization. At Scorpion, he performed a pivotal position in rising the company’s income 8x in 5 years to a outstanding $150M. Corey can be the creator of ‘Anybody, Not Everybody,’ a complete information for company founders trying to transfer past founder-led gross sales. He’s presently on a mission to empower 1,000 businesses to change into vertical-market specialists, leveraging his intensive expertise and insights.
On this episode Corey gives a complete blueprint for company founders trying to transition from being generalists to specialists of their area, paving the way in which for vertical market domination and sustained growth.
Key Takeaways
Corey Quinn underscores the importance of vertical market specialization in transitioning from founder-led gross sales to scalable development for businesses. By honing in on a particular vertical, founders can place themselves as consultants, differentiate their providers, and entice superb clients. Corey outlines actionable steps for figuring out the proper market, validating its potential, and constructing relationships with key influencers. With a concentrate on long-term success, businesses can leverage vertical market specialization to attain sustainable development and dominance inside their area of interest.
Questions I ask Corey Quinn:
[00:57] Clarify the idea of anybody, not everybody
[02:52] What’s vertical market specialization and the way is it totally different from choosing a distinct segment and getting specialised?
[05:45] How does one place themselves because the go-to company for a particular market?
[10:00] Inform us in regards to the strategic gifting outbound strategy
[12:58] What are your favourite platforms or instruments for constructing the last word checklist of who to focus on?
[15:57] How vital is it to community with massive names within the goal business and the way is it achieved?
[19:24] Is it advisable to repeat the strategy with different markets or stick to 1?
[20:37] The place can folks join with you and seize a replica of your guide
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Energetic Marketing campaign, Corey Quinn
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