Instapage vs Leadpages 2024: The Battle of the Landing Page Builders

Stunning touchdown pages are key should you’re critical about constructing your electronic mail advertising checklist. Nonetheless, if you do not know how you can code, you’ll want a touchdown web page builder that does not limit your design freedom. 

With so many in the marketplace, realizing which to go for can take effort and time. So, to assist reduce by the noise, we’re exploring two choices:

1. Leadpages
2. Instapage

So, keep on with me as I pit these giants head-to-head in order that, by the tip of this comparability, you will have a greater concept of which (if both) software program meets your wants.

There’s tons to debate, so let’s dive straight in!

Instapage vs Leadpages: A Fast Comparability

If you do not have time for my complete evaluate, don’t fret; I’ve received you coated. 

This is a fast comparability of Leadpages and Instapage’s core options:

Instapage Key Options

• Grid-free drag-and-drop modifying
• 200+ touchdown web page templates can be found
• 40+ integrations (together with Drupal, Marketo, Hubspot, and extra)
• Break up testing is on the market.
• In-built analytics, together with guests, conversions, and conversion charge metrics, can be found, as are warmth maps – however solely on their costliest plan. 
• Entry real-time collaboration instruments like leaving feedback on touchdown pages you’re drafting.

Leadpages Key Options

• Drag-and-drop modifying 
• 250+ templates
• 13 direct integrations (together with Salesforce, Zapier, and Mailchimp)
• You’ll be able to host touchdown pages on Leadpages’ subdomains (accessible on all plans) 
• Break up testing is on the market
• You’ll be able to monitor metrics like distinctive views, conversions, earnings 
• Full web site constructing is on the market (accessible on all plans)

Templates

Winner: Leadpages

Leadpages wins this spherical as a result of it affords a higher collection of templates (250+ in comparison with Instapage’s 200+). Leadpages additionally affords extra methods to filter by their templates. 

Instapage

Once more, as talked about above, Instapage affords 200+ well-designed templates.

With Instapage, you may filter templates by web page kind/use case (for example, app obtain, asset obtain, enterprise service inquiry, case research, competitor comparability, and plenty of extra). 

Nonetheless, Instapage’s filtering choices aren’t as fulsome as Leadpage’s. 

As an example, you may’t type by:

• Conversion charge
• Business
• Type
• Coloration

Leadpages 

As talked about above, Leadpages affords over 250+ stunning templates to select from and the next filters that can assist you decide the proper one:

• Conversion Charge
• Most Widespread
• Latest
• Collections
• Web page Sort
• Clean
• Business
• Type
• Coloration

Touchdown Web page Editor and Widgets

Winner: Instapage

Though each Leadpages and Instapage’s touchdown web page builders supply drag-and-drop performance, they’ve key variations (which we’ll discover in a second). 

Please be aware: This class’s winner primarily comes down to non-public choice. Nonetheless, I believe that, on steadiness, Instapage’s editor is extra intuitive. 

Let’s study these editors in additional element:

Instapage 

In distinction to Leadpages’ grid system, Instapage affords a completely free-form drag-and-drop interface. I.e., you’re not restricted by pre-defined rows and columns on the web page. As a substitute, you may place parts wherever you need.

From the editor’s sidebar, you may entry:

• Blocks – Insert pre-built sections onto your web page (app obtain, name to motion, playing cards, guidelines, and plenty of extra)
• Headline (a headline field seems on the display; you may place it wherever you need, modify its settings, and refine it with AI)
• Paragraph (a paragraph field seems on the display; you may place it wherever you need, modify its settings, and refine it with AI)
• Kind (a kind seems on the display; you may place it wherever you need and modify the shape’s settings)
• Button – (a button seems on the display; you may place it wherever you need, modify its settings, and refine it with AI)
• Picture – (add a picture)
• Carousel – (a carousel seems on the display; you may place it wherever you need, modify its settings, and add parts to it)
• Video – (a video seems on the display; you may place it wherever you need and modify the video’s settings)
• Field – (a field seems on the display, you may place it wherever you need and modify its settings) – comparable choices can be found for circle, vertical, and horizontal traces.
• Timer – (a countdown timer seems on the display; you may place it wherever you need and modify its settings)
• HTML – Paste your code into the field

Leadpages

Leadpage’s drag-and-drop builder adopts a grid-based structure. I.e., there’s a fundamental framework of rows and columns you may drag and drop parts into.

You’ll be able to even drag and drop complete pre-built sections, together with about, name to motion, contact us, and plenty of extra! 

From the editor’s sidebar, you may entry:

• Web page structure – Tweak particular person part settings. As an example, padding, sizing, alignment, and extra.
• Widgets – These are net web page parts you’ll use to craft your design – for instance, textual content, photographs, movies, buttons, and many others. There are 18 to select from, together with:
• Textual content
• Button
• Countdown
• Picture
• Video
• Line
• House
• HTML
• Kind 
• Checkout
• Social Share
• Social Like
• Progress Bar
• Icon
• Picture + Textual content
• Calendly embed
• Date
• OpenTable embed
• Type – Customise the whole look of your web page by pre-configuring fashion settings for buttons, fonts, backgrounds, favicon, and CSS.  
• Settings – Set your search engine marketing, social, analytics, and language settings
• AI Writing Assistant – Immediately generate concepts for brand new copy. 

One widget that deserves a shoutout is Leadpage’s ‘Checkout’; Instapage doesn’t supply an equal. This widget empowers you to promote and ship fundamental digital merchandise like eBooks and webinar tickets through Stripe out of your touchdown pages.

Cell Responsive Design

Winner: Instapage 

Though each Leadpages and Instagepage permit you to create responsive touchdown pages, Instapage makes constructing AMP pages a breeze!

Instapage

Instapage additionally mechanically ensures all touchdown pages are responsive. 

Nonetheless, you may create AMP pages (AKA Accelerated Cell Pages). These are perfect for cell customers, boasting loading occasions of below a second.

You’ll be able to add all the weather listed above utilizing Instapage’s drag-and-drop editor, making it extremely straightforward to optimize touchdown pages for cell. 

Leadpages 

Though Leadpages’ touchdown pages are mechanically responsive, you can even duplicate the part you wish to present solely on cell.

Then, you may toggle between Leadpages device-specific show settings to indicate solely on cell. Then, you may edit simply that part to see the way it appears on cell with out affecting the desktop model!

Lead Magnets

Winner: It’s a Tie

You’ll be able to ship lead magnets with each Leadpages and Instapage. For the uninitiated, a ‘lead magnet’ is a freebie entrepreneurs give away in trade for a lead’s contact particulars. Usually, this technique is employed to develop an electronic mail or SMS checklist. 

To efficiently supply a lead magnet, you want to have the ability to:

• Acquire subscribers through a kind 
• Host your lead magnet (if it’s a free downloadable like an eBook)
• Ship the lead magnet

With that in thoughts, let’s have a look at what every platform affords:

Instapage

To ship a lead magnet like an eBook through Instapage, you’ll must:

• Create a obtain hyperlink (you should utilize Google Drive, Dropbox, WordPress File Uploader, and many others). In the event you decide this selection, you may add the hyperlink to a button, textual content, or picture in your touchdown web page.
• Use a third-party autoresponder service.
• Add a file to the Instapage servers to be downloaded by the customer upon kind submission or button click on. 

Easy, proper?

Leadpages 

When configuring a ‘Kind’ widget, you may specify what occurs after a customer fills within the kind.

Considered one of these choices helps you to decide a lead magnet to ship, both in PDF kind or in any other case.

You’ll be able to arrange a Lead Magnet inside the “Lead Magnets” tab on the left of your Leadpages dashboard. 

In terms of delivering your lead magnet through electronic mail, you may edit the topic line, sender electronic mail, and message/physique and add every other uploads you’d wish to ship.

A/B Testing

Winner: It’s a Tie! 

Each Leadpages and Instapage make operating A/B exams straightforward:

Instapage 

In abstract, right here’s how Instapage’s break up testing works:

1. Out of your Instapage dashboard, go to the ‘Optimize’ tab, click on ‘Experiment,’ ‘Create Experiment’ and identify it.
2. Add variations and set the break up. When including a brand new variation, you may copy Variation A and edit it afterward or import an present variation from one other expertise into your account.
3. Begin the experiment.

Leadpages

In a nutshell, you may arrange two or extra pages as a break up check to see which performs greatest. In abstract, that is the way it works:

1. Select a management web page and break up check variations – on the variations web page, click on ‘Add a Variation,’ then choose whether or not you’d like to repeat your management web page (to check small modifications) or check a distinct web page solely. 
2. Distribute site visitors – When folks go to your break up check’s URL, Leadpages mechanically directs them primarily based in your chosen site visitors percentages.
3. Begin your break up check.

Analytics 

Winner: It’s a Tie!

Instapage

By default, Instapage exhibits stats for each the Desktop and Cell variations of your web page and for all visits. 

Nonetheless, there’s a ‘Filters’ drop-down menu that lets you get extra nuanced.

Filters embrace:

• All guests
• Desktop guests 
• Cell guests
• Distinctive guests.
• Paid or natural site visitors (should you’ve linked your Google Advertisements account). 

You can even entry the ‘Expertise Overview’ part, which highlights guests, conversions, and conversion charge metrics. On prime of that, there’s a ‘efficiency graph’ which has two modes:

1. The Depend Mode
2. The Charge Mode

Depend mode helps you to view details about visits, conversions, and bounce charges. Alternatively, you may view your conversion charge in charge mode.

Lastly, you can even obtain your information in .txt, .csv, or .xlsx codecs, and to assemble additional information, you may combine your web page with Fb Pixel, Google Analytics, Google Advertisements, and Google Tag Supervisor.

Leadpages

Leadpages mechanically monitor your touchdown web page for views and conversions.

At a look, Leadpages lists the next metrics:

• Distinctive views
• Conversions
• Conversion charge
• Earnings (should you’re utilizing Checkouts) 

Nonetheless, you may view the above analytics in additional depth by clicking on them. For instance, you may entry a customizable graph to visualise your kinds’ efficiency over time.

To vary which metric seems on the graph, choose the drop-down menu within the top-left nook and decide whichever metric you wish to view.

To regulate the date vary, click on the calendar icon subsequent to your asset title after which choose a pre-defined vary or put in your personal dates.

It’s additionally value noting you can even use third-party analytics or monitoring code, like Google Analytics and Fb’s Pixel, to assemble extra information. 

Pricing

Winner: Leadpages

Leadpages is the clear winner when solely taking a look at pricing. Its most cost-effective bundle is $37 a month (billed yearly), whereas Instapage’s lowest pricing plan is $79 a month (billed yearly).

Instapage

Instapage has 4 pricing plans, as follows:

• Create: $119 a month (billed month-to-month) or $79 a month (billed yearly)
• Optimize: $239 a month (billed month-to-month) or $159 a month (billed yearly)
• Scale: $359 a month (billed month-to-month) or $239 a month (billed yearly)
• Convert: That is Instapage’s enterprise plan; you will have to contact them instantly for a customized quote.

Like Leadpages, we don’t have house to checklist what’s included in every plan. Nonetheless, yow will discover out extra on Instapage’s pricing page. 

Leadpages

Leadpages affords three pricing plans, as follows:

• Customary: $49 a month (billed month-to-month) or $37 a month (billed yearly)
• Professional: $99 a month (billed month-to-month) or $74 a month (billed yearly)
• Superior: Contact Leadpages instantly for a customized quote.

Sadly, we don’t have house to checklist what’s included in every plan. Nonetheless, you may seek the advice of Leadpages’ pricing page for more information. 

Instapage vs Leadpages: Which Is the Finest Touchdown Web page Builder?

That brings us to the tip of my Leadpages vs Instapage comparability. Hopefully, having learn this weblog put up, you’ve gotten a greater concept about what every affords and whether or not both is the proper alternative for what you are promoting. 

That mentioned, in terms of crowning an general winner, it’s a toughie! They’re each glorious touchdown web page instruments, so that you received’t go mistaken with both.

That will help you resolve, I’ll recap just a few differentiating options:

Use Leadpages should you…

• Favor a grid-based touchdown web page editor
• Are on a finances 
• Don’t want real-time collaboration instruments
• You need a widget that may handle fundamental eCommerce, i.e., acquire funds from the comfort of your touchdown web page.

Then again, use Instapage should you…

• Favor a free-form editor that gives unrestricted design freedom
• Have a bigger finances
• Run a number of campaigns for cell customers and wish to simply create AMP touchdown pages.
• Work as a part of a digital advertising crew and would profit from real-time collaboration instruments. 

In the event you’re nonetheless undecided, each Leadpages and Instapage supply 14-day free trials, so you don’t have anything to lose by attempting them out your self!

That’s all from us! Over to you – which is your winner?

Leadpages or Instapage? Or are you contemplating one among their rivals, like Clickfunnels or Unbounce?

Both manner, let me know within the feedback field under!