29 Ideas for How Businesses Can Use the Extra Day This Leap Year

What do Summer time Olympics, uncommon birthdays, and an particularly memorable episode of the present “Parks and Recreation” all have in frequent? 

They’re all indicators it’s as soon as once more a bissextile year. And simply as we do each 4 years, we’ll keep in mind how odd it feels so as to add a twenty ninth day to the month of February.

However, when you personal a enterprise, the additional day within the yr means an additional day to promote extra, pay workers, and get stuff performed.  

How will you use Leap Day to your benefit?

Listed below are 29 artistic bissextile year advertising concepts and enterprise administration suggestions.  

  1. First issues first, is your enterprise open on Leap Day, or are you taking the “vacation”? Guarantee your hours in your Google Business Profile and different on-line listings are updated.
  2. Use the additional day to make amends for stuff you’ve been pushing aside, like tidying up the books for tax time or a marketing planning day. 
  3. Heard of Throwback Thursday? (a.okay.a., #throwbackthursday?) Run related flashback promotions or campaigns with “Leap Again Leap Day.”  
  4. Provide a particular for the fortunate (?) prospects with birthdays on February 29. Enjoyable truth: The prospect of somebody having this uncommon, once-every-four-years birthday is barely 1 in 1,461. 
  5. Create promotions utilizing the quantity “29.” Provide 29% off, $29 off, a particular one-time value of $129 … you’re selecting up what we’re placing down.  
  6. Launch a vigorous social media marketing campaign for Leap Day – want Leap Day infants a cheerful birthday, share 29 info about your enterprise, or lean into the Leap Day puns. 
  7. Have fun Leap Day by introducing a brand new services or products, framing it because the birthday of your progressive thought. 
  8. Provide particular, discounted quotes which are solely good for 29 days. This creates urgency for companies within the companies house. 
  9. Invite your most loyal shoppers to an unique occasion on February 29! Share samples, or e-book companies with a loyalty low cost. 
  10. Use the additional day to affix our February twenty ninth webinar with Carl Gould, exploring low-cost methods to spice up income.
  11. Use the additional day for an additional e mail. Check out tip #5 – ship an e mail asserting these offers so your prospects don’t miss out. 
  12. Introduce a limited-time services or products that solely comes round as soon as each 4 years. 
  13. Ask shoppers to share their funniest or favourite bissextile year tales on social media. In the event that they tag your enterprise, ship them a freebie. 
  14. Publish the funniest frog gif you could find on social media. Say one thing like, “Leap into our retailer February twenty ninth for a particular bissextile year shock!” Or, in the event you don’t have a storefront, invite shoppers to “Leap into our inbox to request a customized quote with particular bissextile year pricing!” 
  15. Have a contest in your crew or workers. Whomever can e-book 29 appointments or sells to 29 prospects wins an additional day without work. 
  16. Has it been years because you’ve seen some prospects? Attain out to outdated prospects or leads which are getting chilly allow them to know you’d wish to see them extra steadily than February twenty ninth. 
  17. Calculate how the bissextile year will have an effect on payroll. For a lot of corporations that pay biweekly, for instance, the additional day ends in an additional paycheck (27, as a substitute of 26). 
  18. Don’t neglect to account for the bissextile year while you file your taxes! It might have an effect on the quantity it is best to withhold. 
  19. Take the time to volunteer! Think about Leap Day a present of free time and spend it to do some good in your neighborhood. Invite your workers for a morale increase. 
  20. Or, choose a not-for-profit group with a mission associated to your enterprise and run a “29” themed fundraising promo; donate $29 and also you get a $29 low cost. 
  21. Ship an e mail with 29 FREE suggestions solely you may give them! Then trace at how one can assist. 
  22. Flip these 29 suggestions right into a Leap Day weblog (like this one.) 
  23. Run a “One Additional” promotion. There’s one additional day within the yr. You’ve obtained one additional (one thing or different) to offer. On the home. 
  24. Promote reward playing cards with a $29 bonus provide. As an illustration, prospects might get a $129 reward card for $100. 
  25. Don’t neglect to say thanks. No matter you resolve to do that Leap Day, thank your workers and shoppers for spending the special day with your enterprise. 
  26. Get your prospects leaping round! Create a Leap Day playlist for your enterprise and share it with them. Think about songs like Leap of Religion” by Bruce Springsteen or “Soar” by Rihanna.  
  27. Provide leap day-themed workshops or courses all through the day to assist your prospects profit from the additional day. 
  28. Associate with small companies to create a Leap Day bingo card. Clients who go to or interact with 5 companies to finish a bingo win a prize! 
  29. Final, snigger at this (dangerous) Leap Day joke: What does a captain do on Leap Day? Soar ship. 

As we leap into one other uncommon incidence of a bissextile year, it’s time to grab this additional day not simply as a unusual calendar anomaly, however as a golden alternative in your companies. Cheers to the following 4 years! 

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