There are fairly a number of apps that allow you to log the films, TV reveals and books that you’ve watched and skim. A few of them are indie apps that make the most of varied on-line databases. A few of them, like Letterboxd, Goodreads and Trakt, are full-fledge companies with massive communities of customers.
Memorizer begins with that very same concept and reveals you that it’s at all times good to put in writing a listing of the belongings you’ve loved to revisit them later. Nevertheless it goes in one other path. This cell app additionally helps you discover inspiration and encourages you to find new issues.
And it’s been working fairly effectively because the startup has managed to draw a loyal person base of 70,000 month-to-month energetic customers. Extra essential, these customers preserve reopening the app over the long term. In a pitch deck, the corporate claims that round 50% of customers nonetheless use the app after three months. And when you’re not aware of metrics about client cell apps, that quantity is unusually excessive.
It begins with a handful of options that allow you to shortly add issues that can assist you keep in mind them later. By default, Memorizer helps you to create lists of books, motion pictures and TV reveals, but additionally locations, akin to eating places, museums, exhibitions and cities.
These are just a few listing concepts as you can too use the app to log video video games, keep in mind all of the concert events you’ve attended, add podcasts and extra. The thought, because the identify of the app suggests, is that Memorizer will act as a kind of mind dumping app.
“We naturally neglect 80% of what we do. The mind eliminates 80% of your day. And this purging mode doesn’t work so effectively with our fashionable lives,” founder and CEO Charles Baron instructed me. He talked about social media, the fixed inflow of push notifications and 24-hours information channels as chargeable for cognitive overload.
“Consequently, we are likely to neglect the issues we actually love. For example, I used to learn books and neglect what was within the e book a number of weeks later. Generally, a 12 months later, I’d fully neglect that I’d learn the e book though I’d actually preferred it.”
Picture Credit: Memorizer
Each “reminiscence” you add to the app can both be one thing you’ve simply skilled, or one thing that has been really useful to you for later reference. As you will have guessed, Memorizer helps you to observe different folks and add recollections from the “Inspirations” tab. If you add one thing to your profile, you possibly can select to make it public or personal.
Lastly, Memorizer additionally has personal and public teams. These public teams work a bit like thematic teams to seek out new recipes or verify latest film releases. It’s a refreshing different to spammy search leads to Google.
Energy customers additionally create lists of their favourite books of all time or the perfect motion pictures from 2023. You get the concept, when you love creating lists and sharing them with others, Memorizer is a pleasant device for that.
If you add one thing to your profile, you should use the built-in search function. You may normally kind a phrase or two and filter by kind (film, e book, restaurant, and so on.) to seek out what you’re searching for. You can even begin a submit from a photograph.
A substitute for advice algorithms
Memorizer isn’t only a visible note-taking app designed for lists. Whereas there are a ton of sub-communities specializing in Italian delicacies, detective novels or journey recommendation on Instagram, TikTok or YouTube, Memorizer additionally promotes a unique method to eat content material.
As an alternative of letting the algorithm advocate your subsequent TV present on Netflix, Memorizer promotes a decision-centric consumption mannequin. If you wish to watch a film, you have already got a listing of suggestions within the Memorizer app. And if it’s on this listing, it’s since you acquired a advice from somebody you understand otherwise you had been actively searching for suggestions in public teams.
That’s additionally the rationale why the startup is betting on its core neighborhood to show this app right into a profitable enterprise, because it’s one of the best ways to align pursuits. You may create an account totally free however you want a premium subscription to create personal recollections and have the ability to create extra customized lists. The corporate has additionally raised €900,000 to date (almost $1 million at as we speak’s change fee) from Kima Ventures and several other enterprise angels.
Memorizer describes its app because the Strava for tradition and hobbies. And it’s a great way to explain this combine of non-public logging and social options. It begins with recording what you learn, watched and skilled — and discovering what’s subsequent. Now, let’s see if Memorizer can flip this attention-grabbing app concept into the subsequent large client social app.
