TikTok has seen explosive development in recent times. It has not solely change into a vacation spot for enjoyable hashtag challenges and viral music tendencies, however it additionally provides manufacturers the chance to draw prospects utilizing TikTok for ecommerce.
Manufacturers are recognizing how necessary it’s to leap on this exploding world pattern. That’s as a result of no different social media platform has the level of engagement that TikTok earns from its customers. Whether or not you’re a enterprise proprietor promoting your personal merchandise, an influencer monetizing your personal brand, or an affiliate entrepreneur partnering with companies, TikTok is definitely worth the funding.
Forward, study why it’s best to contemplate TikTok in your ecommerce model, together with tricks to benefit from your presence on the platform and actual examples of companies successful on TikTok.
What’s TikTok ecommerce?
TikTok ecommerce refers to promoting merchandise by way of the TikTok app. This may be achieved by switching to a enterprise TikTok account and establishing a TikTok store. Different methods to promote on TikTok contain utilizing video procuring advertisements or utilizing an associates program to advertise merchandise from different manufacturers. TikTok may also be used as a advertising channel to drive gross sales in your on-line retailer.
Why ought to your online business be on TikTok?
If your online business goals to draw Gen Z, this group makes up nearly all of TikTok customers. Nonetheless, other demographics are additionally more and more changing into customers of the platform. TikTok is understood for its discoverability, as extra customers flip to genuine opinions from their favourite creators. TikTok customers are 1.5 times more likely to purchase a product they found on the platform in comparison with different social networks.
The advantages of TikTok for ecommerce
TikTok is a component of a bigger pattern of retail social commerce, an trade anticipated to achieve $80 billion within the US by 2025. Whereas this trade was rising by itself, TikTok has made a novel and vital contribution. That is due particularly to the pure tendency of its customers to have interaction in social shopping.
Take for instance the viral hashtag #TikTokMadeMeBuyIt. Since its delivery, the hashtag has generated 60 billion views (as of the time of this writing)—and it’s utilized by customers, companions, and types to find new merchandise and bounce on scorching tendencies.
7 methods to develop your viewers and enhance gross sales with TikTok
- Lead with entertainment, not a sales pitch
- Strive for virality
- Set up TikTok Shop to sell directly to fans
- Use TikTok features to engage with potential customers
- Partner with influencers in your industry
- Get more traction with TikTok ads or promoted posts
- Use affiliate links to promote products and partners
Now that you understand how unbelievable TikTok could be for manufacturers, it’s time to get your fingers soiled. The following tips will provide help to construct a TikTok ecommerce technique, begin creating content material, attain your target market, and publish TikTok movies that convert.
1. Lead with leisure, not a gross sales pitch
Don’t repurpose your boring advertising content material to TikTok. It is a distinctive social media platform with a sure “persona” to its posts. Take a while to get to know the platform’s quirks and tendencies.
Dig deep into what potential prospects are taking a look at and speaking about. Keep on high of what’s trending, together with memes and fashionable hashtag challenges. TikTokers log in to study, discover, and uncover—however above all else, they wish to be entertained.
The extra enjoyable and interesting your content material, the extra seemingly you’re to hit glorious viral TikTok status with a number of of your posts. In case your brand voice permits, get foolish with it. Skincare model Habit creates meme movies utilizing trending TikTok sounds and that includes its merchandise as the celebs.
🎵 Learn extra: 15 TikTok Video Ideas Your Customers Will Love
2. Attempt for virality
The final word objective on TikTok is to create viral content. Typically talking, a surge of consideration nearly all the time equates to a spike in gross sales—whether or not it’s a fast, momentary pop or a sustained enhance in your numbers.
In case you’re fortunate, you’ll be capable to go viral because of some coveted user-generated content (UCG). That is the place a person creates content material that features your model or merchandise. You’ll be able to encourage prospects to submit UGC with incentives like discounts and different perks.
An ideal instance of UGC is the story of catnip product Cat Crack: a video a person posted of their cat going loopy over the product gained greater than 20 million views. In line with Junglescout, Cat Crack offered greater than 2,000 models in two days due to the submit.
🎵 Learn extra: TikTok Trends: The Ones To Watch
3. Arrange TikTok Store to promote on to followers
In case you run a web-based retailer, contemplate including TikTok as a gross sales channel. Many social media platforms supply ecommerce options, and TikTok isn’t any exception. As a enterprise account, you’ll be able to apply to arrange a TikTok Store and entry options like a profile procuring tab, reside procuring, and paid promoting.
Creating video procuring advertisements enables you to insert product hyperlinks straight into partaking content material. This makes it an efficient ecommerce software. Your ecommerce model advantages from establishing a TikTok retailer due to the way in which the social media platform has change into a vacation spot for product discovery and the genesis of trending products.
🎵 Learn extra: TikTok Shopping: How to Set Up a Shop and Sell Products on TikTok (2024)
4. Use TikTok options to attach with potential prospects
TikTok has a number of options that create a direct communication channel along with your viewers to study extra about them and construct extra significant connections.
One among them is the Q&A characteristic, which permits your viewers to ask you questions straight by way of your profile, within the remark part of a video, or throughout a TikTok LIVE. Attempt having customers ask you questions on you, your model, and particular merchandise you supply or promote.
Two different community-building options are Sitch and Duet. Sew enables you to “sew” one other person’s video into yours. Duet performs one other person’s video subsequent to yours in split-screen format. These instruments have nice viral potential.
5. Associate with influencers in your trade
TikTok influencer marketing is usually a boon in your ecommerce retailer. Whereas there are millions of creators able to work with manufacturers, be certain that the influencers you select—and the audiences that comply with them—are aligned along with your merchandise. This can be certain that the sponsored content material feels genuine.
An ideal place to start out is TikTok’s Creator Marketplace. It’s a “matchmaking service” to assist manufacturers discover the precise influencers. You’ll see useful options like creator discovery, marketing campaign administration, and reporting.
There are many methods to companion with an influencer, similar to:
- TikTok video opinions of your product
- A co-sponsored giveaway
- A model takeover of your online business account
- Asking them to push their viewers to your TikTok storefront
6. Get extra traction with TikTok advertisements or promoted posts
Creating organic marketing content and constructing your following this manner could be loads of work. When you have additional funds and also you’d like a lift to assist attain your objectives sooner, TikTok ads or promoted posts are nice choices.
TikTok advertisements work very like advertisements on different social media platforms. Utilizing the Shopify TikTok app, you’ll be able to create campaigns with particular targets, then construct your advertisements inside them. As soon as the advertisements are reside, use the dashboard in Shopify to trace their efficiency and optimize.
In case you don’t wish to put money into full advert campaigns, you’ll be able to promote particular person posts. The Promote characteristic is pretty simple. Select your funds and length, in addition to a number of different settings, together with whether or not you’re desirous about getting extra views, web site visits, or followers.
🎵 Learn extra: TikTok Ads 101: Getting Started With TikTok Advertising
7. Use affiliate hyperlinks to advertise merchandise and types
Creating an associates program might help you unfold the phrase about your model on TikTok by permitting different TikTok customers to advertise your merchandise and earn a fee on gross sales.
On the opposite finish of the spectrum, affiliate marketing is a good way for these and not using a devoted model to earn some revenue whereas selling your favourite merchandise and companies.
TikTok examples from profitable ecommerce manufacturers
Want some inspiration from the professionals? Listed below are three examples of ecommerce companies which are killing it with TikTok advertising and producing gross sales from the video-sharing social community.
Contour Dice
This ecommerce phenomenon can also be serving to manufacturers get observed. Sarah Forrai, the founding father of Contour Cube, embraced TikTok to construct consciousness of and promote her face-contouring merchandise. The brand’s TikTok account has grown to almost 200,000 followers and greater than 2.9 million likes throughout all its movies.
Inside three months of launching its product on TikTok, Contour Dice was approached by giant retailers similar to THE ICONIC, Unusual Items, and Dolls Kill. “TikTok has since change into our major advertising platform, accumulating over 30 million views so far, which is wonderful for a startup like us,” says Sarah.
Glow Recipe
Glow Recipe takes a special strategy to ecommerce on TikTok. The Korean pure skincare model makes use of a link-in-bio software to ship its followers to a curated assortment of all its content material.
This assortment contains shoppable hyperlinks for the merchandise featured in Glow Recipe’s movies, so its followers should purchase gadgets straight on its web site, in addition to entry different necessary hyperlinks for its enterprise.
GymShark
Challenges are one of many greatest tendencies on TikTok, with many manufacturers utilizing them to earn UGC and construct a popularity with the TikTok group.
A type of manufacturers is health model GymShark. Its #gymshark66 problem, which requested customers to rework their physique inside 66 days for an opportunity to win a free yr’s provide of GymShark items, garnered greater than 45.5 million views, 1.9 million likes, and 12,500 feedback.
Naturally, the entries additionally included members who usually put on GymShark attire. These entries gave publicity to the model’s merchandise and helped maximize its credibility and gross sales.
Now’s the time to step up your TikTok ecommerce sport
As you’re constructing your TikTok technique, keep in mind to have enjoyable along with your content material. Construct relationships along with your viewers and key influencers. Discover TikTok’s useful instruments and options. In case you can entertain and join along with your potential prospects, you’re already paving your path to development.
TikTok for ecommerce FAQ
Does TikTok have ecommerce?
With the TikTok app for Shopify, you’ll be capable to make your TikTok profile shoppable, promote your newest merchandise, and optimize your TikTok advertisements from inside your Shopify admin. TikTok additionally provides in-app ecommerce options in sure markets. Set your TikTok account to a enterprise profile, apply for TikTok Store, and allow on-line procuring options in your profile.
How do you utilize TikTok to advertise a product?
One technique to promote a product utilizing TikTok is with the viral hashtag #TikTokMadeMeBuyIt. The hashtag has generated 60 billion views since its inception and is usually utilized by consumers, companions, and retailers to find new merchandise and discover new tendencies. You’ll be able to drive customers to your on-line retailer or promote merchandise straight in your TikTok profile.
Is TikTok an excellent platform to promote merchandise?
Alongside an ecommerce platform, social promoting channels like TikTok might help develop your attain and entry new audiences. TikTok is an efficient channel for ecommerce companies seeking to promote merchandise. Social commerce is on the rise, with extra customers discovering and shopping for merchandise proper within the TikTok app. Utilizing influencer advertising, entertaining content material, and product hyperlinks embedded in advertisements, you’ll be able to enhance gross sales utilizing TikTok.
What’s a TikTok store?
TikTok Store permits manufacturers and creators to promote merchandise straight on TikTok. It provides quite a lot of options, like reside procuring, and entry to an advert account by way of TikTok for enterprise. With a TikTok store, your model can extra simply convert viewers to consumers.
