Any group, whether or not for-profit or not-for-profit, even governmental businesses, all have one thing in frequent. That’s, all of them develop strategic plans to realize long-term targets to create worth. To speak this, organizations will often make use of what is named a technique map.
In the event you’re unfamiliar with a strategic map, we’ll clarify what it’s and what’s included in a single. Then we’ll present an instance to raised illustrate what we’re speaking about and even present a obtain to a free technique map template that will help you get began.
What Is a Technique Map?
A method map is a straightforward graphic that illustrates the logical, cause-and-effect relationships between the strategic aims of a corporation, that are usually outlined in its strategic plan. These strategic aims are represented on the technique map as ovals positioned on one of many 4 rows that present the areas through which these strategic aims are to be achieved.
The technique map is a part of the bigger balanced scorecard methodology and is used as a solution to rapidly and successfully talk strategic aims and the way they’ll create worth for the group. That is particularly useful for the visible learners in your group. The strategic targets might be communicated a number of methods, resembling documentation and conferences, however typically the simplest device is the visible strategic map.
As soon as the strategic plan is obvious throughout the whole group, undertaking administration software program will assist plan, handle and monitor these tasks to profitable completion. ProjectManager is award-winning undertaking and portfolio administration software program that helps you create timelines and budgets in your group’s tasks and processes.
Use our highly effective Gantt charts to create visible timelines and assist you to arrange duties with prices and assets. All 4 kinds of dependent duties might be linked to keep away from pricey delays and it’s simple to filter for the crucial path to establish important duties. After you have a schedule and funds, set the baseline and also you’ll be capable to monitor deliberate progress and prices in opposition to precise progress and prices that will help you meet deadlines and never overspend. Get began with ProjectManager in the present day without cost.

What Ought to Be Included in a Technique Map?
The strategic map has 4 rows on that are positioned ovals with directional arrows. There are additionally your strategic aims which can be plotted throughout these rows. Let’s outline every of those components that make up the technique map.
Strategic Goals
Strategic aims are represented on the technique map by ovals through which the strategic goal is outlined. A method map is often restricted to fifteen or fewer strategic targets in order that it focuses on essentially the most very important drivers of your group’s success. There might be strategic aims for every of the 4 views on the technique map. These 4 views are represented as rows on the technique map and are outlined under.
Monetary Perspective
The monetary technique of a corporation is often measured by income progress and productiveness. In the event you’re a nonprofit group or municipality, then you definitely’d prime your technique map along with your mission moderately than financials.
Buyer Perspective
Clients must be on the heart of your technique and thus it seems on the technique map after the monetary perspective. In the event you’re a for-profit group, then the worth proposition might be one of many following: product management, buyer intimacy or operational excellence. It’s as much as you to determine which of those three buyer views has essentially the most weight as specializing in all three equally is unrealistic. In the event you’re a nonprofit group or governmental company, the beneficiaries or residents would substitute clients. Your three worth propositions would contain the way you serve their wants.
Enterprise Course of Perspective
That is the place you outline the way you’re going to realize your monetary and buyer targets. It’s a matter of enhancing your inner business processes that assist fostering progress by means of innovation and new-market growth; enhancing buyer worth by enhancing relationships with present clients; working in direction of operational excellence; and creating productive relationships with exterior stakeholders.
Studying & Development Perspective
Right here is the place you discover how the worker expertise and information essential to make the above processes run higher, which can result in offering worth to your clients. This can then result in enhancing your monetary place. Particularly, many aims can match on this perspective relying on the group and the targets you’ve outlined above.

Get your free
Technique Map Template
Use this free Technique Map Template for Excel to handle your tasks higher.
Technique Map Instance
Now, the definition of a technique map must be clear in addition to its elements and what they imply. To additional illustrate what a technique map is and the way they work, let’s check out a real-life instance. Southwest Airways has a really clear and straightforward to grasp technique map.
Its monetary goal is profitability, one thing all for-profit corporations can relate to. It plans to realize this monetary purpose by having decrease prices and elevated income. All of this may be illustrated within the monetary perspective row of their technique map.
When it comes to the shopper perspective, they need to have on-time flights, which results in the monetary purpose of elevated income resulting from extra loyal and happy clients. However the different buyer perspective they hope to realize is decrease costs for his or her clients.
This brings us to the enterprise course of perspective, which can enable Southwest Airways to satisfy their aims. Right here they put one goal and it’s a quick floor turnaround. This can result in decrease costs, which in flip will create elevated income and obtain their purpose of profitability. It is going to additionally result in decrease prices, attaining profitability, and extra on-time fights. That, too, feeds into the monetary perspective.
Lastly, the training and progress perspective goal is to have its floor crew aligned with firm targets. The technique map will assist to speak that. Plus, the arrows on the technique map will present how every goal influences the general technique in a easy and visible approach. By way of this Southwest Airways is ready to talk its technique and the way it’s applied.
Technique Map Template
Constructing a technique map is basically simply busy work. You may draw it on a chunk of paper, however that’s not as simple to share throughout your group. You can even create it in Excel, however that takes time and is difficult for folks not aware of utilizing spreadsheets. ProjectManager has a free strategy map template for Excel that you should utilize.
It’s one of many dozens of free project management templates for Phrase and Excel we’ve got to obtain on our website. Obtain the free technique map template for Excel after which all it’s important to do is fill within the blanks and share it along with your group to obviously talk your strategic targets.
Technique Map vs. Balanced Scorecard
We’ve already talked about {that a} technique map is a part of the bigger balanced scorecard methodology. Let’s clarify higher what which means. A strategic map is a visible illustration of the balanced scorecard views. These are the 4 views we’ve already mentioned: monetary, buyer, enterprise course of and studying and progress.
The balanced scorecard is extra of a technique, the strategic map is a diagram utilized in that methodology. Due to this fact, the technique map is a component of the documentation related to the balanced scorecard and exhibits the connection between the drivers and the specified outcomes. The technique map focuses on technique and outcomes.
Technique Map vs. Strategic Roadmap
A strategic roadmap is the bridge between a corporation’s technique and its execution. Like a technique map, it visualizes the technique, however with totally different aims. The technique map exhibits drivers and outcomes. It’s used to speak the strategic aims of a corporation to the people who find themselves tasked with attaining these targets.
A strategic roadmap is used to point out the important thing outcomes that have to be delivered over a selected timeframe to ensure that the group to succeed in its targets. Due to this fact, it’s extra of a chicken’s-eye view of the group’s route, displaying the place it presently stands and the place it needs to be over a time period. It’s extra detailed than a technique map because it exhibits key strategic targets, initiatives and timelines, highlighting dependencies and potential obstacles.
Advantages of Utilizing a Technique Map
There are lots of causes for utilizing a technique map. Simply as you utilize a map to get you bodily from one place to a different you’ve not been to earlier than, a technique map will information you to that vacation spot. With out a technique map, you’re blind. Listed here are some explanation why you need to use a technique map.
Helps Visualize the Strategic Goals
The technique map is a visible device that communicates your strategic aims to the group that’s tasked with attaining them. It’s simple to grasp at a look, which is essential and facilitates the method of creating action plans for every of the enterprise departments of a corporation. You need your workforce to know what they’re engaged on and why they’re engaged on it. However the technique map additionally exhibits the varied connections between the aims and the way they drive outcomes. It does this by means of the directional arrows, which makes it simpler to digest.
Helps Monitor Efficiency
One other advantage of utilizing a technique map is that it contains key efficiency indicators (KPIs) to measure every goal and can enable your group to trace efficiency from a number of views. By linking aims to efficiency measures, your technique map helps you might have particular, measurable and actionable aims.
Facilitates the Strategic Planning Course of
The technique map helps to visualise targets and targets whereas contemplating totally different views. This helps with the strategic planning course of by providing a way of route and outlining measurable targets. The technique plan also can expose gaps in your strategic planning course of earlier than you set something in movement and it’s more durable to vary.
How ProjectManager Helps With Technique Mapping
The technique plan visualizes your strategic aims, however undertaking administration software program is what permits you to take motion to realize them. ProjectManager is award-winning undertaking and portfolio administration software program that may assist you plan, handle and monitor your strategic plans in actual time to raised guarantee they’re delivered on time and inside your funds. Our software program has options that will help you along with your workforce’s workflows and assets.
Handle Duties and Workflows Throughout Groups and Departments
As a result of we’ve got a number of undertaking views, together with Gantt charts, kanban boards, activity lists, sheet and calendar views, groups can work with the instruments they’re most comfy with. All our undertaking views replace collectively in actual time, so everyone seems to be at all times engaged on the identical up-to-date information. We even have automated workflows to streamline your processes. There are triggers you’ll be able to set to automate actions for repeatable or frequent duties to maintain groups targeted on extra essential work. Plus, you’ll be able to arrange activity approvals to make sure high quality.

Monitor Useful resource Allocation and Prices
You may plan human and nonhuman assets on our Gantt charts and set availability to make it simpler to see who’s on trip, has PTO and if there are any world holidays in your distant groups to assist when making assignments. Then use the color-coded workload chart to see who’s overallocated and reallocate assets proper from that chart to steadiness your workforce’s workload and maintain them working at capability. Monitor labor prices with our safe timesheets, which streamline payroll, but additionally present how a lot you’re spending in your workforce and the way far they’re on their duties.

Associated Technique Content material
In the event you’re nonetheless in search of extra articles on strategic planning and associated topics, we’ve got many extra items of content material linked under. Our website is a web-based hub for all issues undertaking administration, together with our highly effective software program, but additionally weekly blogs, tutorial movies and free templates. Listed here are some hyperlinks so that you can observe for extra info.
ProjectManager is cloud-based undertaking and portfolio administration software program that connects groups within the workplace, out within the discipline and anyplace else on this planet. Groups can share recordsdata, remark on the activity stage and keep up to date with electronic mail and in-app notifications. Be part of groups at Avis, Nestle and Siemens who use our software program to ship profitable tasks. Get started with ProjectManager today for free.