Content material advertising in March 2024 can transcend St. Patrick’s Day and faculty basketball. As a substitute, entrepreneurs may give attention to puppies, different types of “March Insanity,” the time change, spring health, and do-it-yourself crafts.
Content material advertising is the act of making, sharing, and selling content material comparable to weblog posts, movies, or podcasts to draw, interact, and retain customers. Content material advertising is usually a key a part of search engine optimization, lifecycle marketing, and customer loyalty.
What follows are 5 content material advertising concepts your online business can use in March 2024.
Nationwide Pet Day
If content material advertising is about attraction, Nationwide Pet Day on March 23, 2024, may be probably the greatest subjects. Puppies are enjoyable, cute, and cute.
Puppies are so cute they entice prospects, which is likely one of the important objectives of content material advertising.
Like many “greeting card” holidays, Nationwide Pet Day’s origins are unclear. Nevertheless, the American Kennel Membership and quite a few animal advocacy teams help the occasion.
On-line retailers promoting pet merchandise may have probably the most alternative to publish Nationwide Pet Day weblog posts, podcasts, and the like. Nonetheless, all kinds of ecommerce companies can produce pet posts. Listed below are a number of examples.
- On-line used bookseller: “10 Prime Puppies from Fantasy Literature.”
- Backyard provide retailer: “Find out how to Develop a Pet-friendly Backyard.”
- Web digicam store: “How Your Pup Can Assist Construct an Instagram Following.”
March Insanity however Not Basketball
“March Insanity” content material doesn’t need to be about basketball.
Ecommerce content marketers can take some liberty with “March Insanity” and give attention to “mad” actions that don’t embrace faculty basketball.
For these articles, body the merchandise your retailer sells or the consumers it serves as some type of “March Insanity.” Listed below are a number of examples.
- Film memorabilia service provider: “March Film Insanity: 10 Greatest Films Ever Launched in March.”
- Girls’s attire boutique: “March Vogue Insanity: 10 Spring Outfits to Up Your Relationship Sport.”
- On-line Toy Retailer: “March Insanity: Prime 25 Toys Proper Now.”
Daylight Saving Time
Ben Franklin was among the many first to suggest daylight saving time.
On March 10, 2024, the clocks in the USA will spring ahead for daylight saving time. Searches on Google for the time period will soar in early March.
Entrepreneurs can use the heightened curiosity to supply content material associated to the time cost.
The goal is to not create a gross sales pitch however quite to supply partaking, instructional, or useful content material related to the merchandise bought and the business served.
Listed below are a number of instance article titles.
- Workwear retailer: “The Final Information to Spring Workwear.”
- Artwork provide boutique: “Spring Artwork Tasks Impressed by Longer Days.”
- On-line sport cease: “Adjusting Your Play Schedule round Daylight Saving Time.”
One other angle might be historic or political. For instance, a uncommon guide service provider may publish an essay in regards to the historical past of daylight financial savings time and the way it impacted America’s development. The essay would possibly point out a number of uncommon books on the subject, making the connection from content material to merchandise.
Spring into Health
Spring health is usually a good content material advertising alternative.
Jay Baer’s guide, “Youtility: Why Good Advertising and marketing Is about Assist Not Hype,” was printed in 2013 however stays related for content material advertising.
Considered one of Baer’s ideas within the guide was that content material advertising works finest when it assists the marketer’s viewers to attain a objective or determination.
“Spring into health” might be a March 2024 content material advertising concept that does what Baer beneficial. Shops that promote merchandise associated to well being, health, getting outside, journey, or related wholesome habits can create content material that teaches, engages, and in the end aids their readers.
Nationwide Craft Month
Artful content material in March may embrace profiles of a retailer’s prospects.
March is Nationwide Craft Month within the U.S. The occasion emphasizes the broad vary of crafts of us would possibly take part in.
Nationwide Craft Month is usually a good alternative for content material entrepreneurs to showcase prospects. Begin in February by figuring out and interviewing prospects who’ve used the products a retailer sells to construct a challenge. Then, profile these prospects all through March.
These efforts mix good content material with word-of-mouth advertising since each featured buyer will probably share and promote the profile to their household and buddies.
