Objective setting is critical however, let’s face it you’re at all times setting the identical varieties of targets; gross sales, earnings, and model recognition. There’s nothing unsuitable with that. In actual fact, these are important targets to maintain what you are promoting viable.
Just lately, our #BizapaloozaChat neighborhood had a dialog about “unconventional targets”.
What are unconventional targets? Glad you requested.
There are targets and objectives which are an offshoot of conventional targets and that won’t solely encourage your staff, however simply may aid you determine a aggressive benefit you could take to the financial institution.
Right here’s a beautiful instance.
Just lately, Girls in Cloud, a community-led financial growth group devoted to producing $1 billion in new internet financial entry for girls entrepreneurs and professionals by 2030, set a brand new Guinness World File for most users in a Vision Board Video Hangout. This record-breaking video hangout occasion attracted 632 contributors worldwide, showcasing 503 authorised imaginative and prescient boards, highlighting the numerous affect of digital engagement and inventive collaboration. The stay stream allowed world viewers to affix on this celebration of shared desires and aspirations, emphasizing the occasion’s community-building energy.
Given its imaginative and prescient for creating financial entry for girls, this distinctive aim and energy not solely generated press and constructed neighborhood, it created a newsworthy occasion that created pleasure, enthusiasm and model constructing.
That obtained me considering, what are another enjoyable standard targets, became unconventional targets and goals you could attempt for what you are promoting?
I’ve pulled collectively 7 unconventional aim classes and gave you three enjoyable concepts for each.
1. Domesticate a Distinct Model Id
- Accomplice with Native Artists: Launch collaborative tasks that replicate your neighborhood’s tradition and creativity.
- Create an Augmented Actuality Model Tour: Supply an interactive exploration of your model’s story and values.
- Design a Model Mascot: Introduce a memorable character that embodies your model’s essence.
2. Have interaction and Broaden Your Neighborhood
- Manage Neighborhood Service Initiatives: Lead tasks that give again to the neighborhood, enhancing model visibility and goodwill.
- Host Interactive On-line Workshops: Share your experience and construct a neighborhood of engaged followers.
- Implement a Buyer Ambassador Program: Encourage loyal clients to share their experiences and increase your attain.
3. Innovate Product/Service Choices
- Launch a Thriller Product Line: Stir curiosity with merchandise revealed solely upon buy.
- Supply Customizable Experiences: Permit clients to personalize your services or products to their preferences.
- Introduce a Subscription Mannequin for Unique Content material: Present invaluable insights or providers by means of a subscription-based mannequin.
4. Obtain Sustainability Objectives
- Provoke a Zero-Waste Marketing campaign: Problem what you are promoting and clients to scale back waste.
- Develop Eco-friendly Packaging: Reinforce your dedication to the setting with sustainable packaging.
- Accomplice with Environmental Organizations: Collaborate on tasks that promote environmental consciousness and motion.
5. Foster Worker Progress and Satisfaction
- Implement a Expertise Trade Program: Encourage workers to show and study abilities from each other.
- Manage Workforce-Constructing Retreats in Nature: Join with the staff in an setting that promotes well-being.
- Create an Innovation Incubator: Supply assets and help for workers to develop their very own tasks.
6. Maximize Digital Presence
- Conduct a Digital Scavenger Hunt: Have interaction followers with clues and duties that lead them by means of your digital ecosystem.
- Launch an Interactive Net Collection: Inform your model’s story by means of an attractive on-line narrative.
- Develop a Model App: Supply distinctive functionalities that improve buyer interplay along with your model.
7. Elevate Buyer Expertise
- Set up Interactive Storefronts: Use expertise to create partaking shows that invite passerby interplay.
- Supply Shock Delights with Purchases: Embrace sudden items or private notes with orders.
- Host Unique Buyer Appreciation Occasions: Strengthen relationships along with your most loyal clients by means of particular gatherings.
8. Strengthen Neighborhood Relations
- Sponsor Native Expertise and Occasions: Assist native artists, athletes, and occasions that resonate along with your model values.
- Launch a Neighborhood Enchancment Mission: Lead or contribute to initiatives that beautify or improve native areas.
- Create a Platform for Native Voices: Share tales and insights from neighborhood members in your channels.
9. Pioneer Business Improvements
- Host a Hackathon for Social Good: Problem contributors to unravel industry-related issues with revolutionary options.
- Publish an Annual Business Tendencies Report: Set up your model as a thought chief by analyzing and predicting developments.
- Type a Cross-Business Innovation Coalition: Collaborate with non-competing companies to discover new concepts and applied sciences.
10. Leverage Unconventional Objectives with Advertising Methods
- Implement Guerrilla Advertising Techniques: Use shock or unconventional interactions to advertise your model within the bodily world.
- Create an Alternate Actuality Sport (ARG) for Your Model: Have interaction clients in a fancy, interactive narrative that blurs the road between fiction and actuality.
- Launch a Viral Social Problem: Encourage the sharing of content material that promotes your model in a enjoyable and interactive manner.