OpenX Applied sciences, a supplier of omnichannel promoting supply-side platforms, has launched the Cookieless Deal Library, which permits advertisers to check and scale campaigns towards the total universe of cookieless focusing on choices and activate of their demand-side platforms of alternative.
OpenX’s Cookieless Deal Library allows advert patrons to check new choices, check a number of options, check them towards one another, and set new benchmarks. This new answer will enable patrons to entry greater than 1,000 pre-built deal IDs from a full vary of cookieless techniques, which is able to embody the next:
- Different Identifier Offers powered by Digiseg, ID5, and LiveRamp’s RampID;
- Consideration Offers powered by Adelaide, Oracle Moat, and TVision;
- Contextual Offers powered by 4D, Audigent’s Contextual PMPs, Captify, Cross Pixel, Oracle Contextual Intelligence, Silverpush, and SQREEM Applied sciences;
- ID-Free Viewers Offers powered by Dstillery ID-free;
- CTV Offers powered by Samba TV;
- Privateness Sandbox Subjects Offers powered by Google Chrome; and
- Writer First-Occasion Information Offers powered by Audigent’s Sensible PMPs.
“OpenX’s standing as a pacesetter in innovation, our direct premium writer integrations, and our consideration to buyer suggestions makes it simple for patrons to check, study, and act. With the Cookieless Deal Library, patrons can log in right now, choose from the universe of cookieless deal IDs, and begin testing options now,” stated Matt Sattel, senior vice prsident of purchaser growth at OpenX, in a press release. “Platforms which might be overly reliant on oblique visitors and/or that lack dynamic expertise infrastructures can be at a major drawback in a world with out cookies. We’re all going to wish to check, study, and pivot shortly on this new panorama.”
