Throughout Apple’s quarterly earnings name on Thursday afternoon, CEO Tim Cook dinner talked about that the corporate is engaged on generative AI software program options that may make their approach to clients “later this yr.” That aligns with reporting from Bloomberg’s Mark Gurman, who stated not too long ago that iOS 18 may very well be the “greatest” replace within the working system’s historical past. Cook dinner’s teases — he talked about generative AI a number of instances, however by no means acquired particular — appear to verify that we’re in for a giant launch this fall.
“As we glance forward, we’ll proceed to spend money on these and different applied sciences that may form the long run. That features synthetic intelligence, the place we proceed to spend an incredible quantity of effort and time, and we’re excited to share the main points of our ongoing work in that house later this yr,” Cook dinner stated in his ready remarks.
Analysts tried to press Cook dinner for extra particulars, however he didn’t provide a lot. “Our M.O., if you’ll, has all the time been to to do work and then discuss work, and to not get out in entrance of ourselves. And so we’re going to carry that to this as effectively. However we now have acquired some issues that we’re extremely enthusiastic about, that we’ll be speaking about later this yr.”
AI software program options starting from superior photograph manipulation to phrase processing enhancements have been a significant promoting level of smartphones from Google and Samsung in latest months. It’s uncommon for Apple to telegraph its upcoming strikes, so you possibly can take this as an indication that the corporate has bold plans to combine AI into its software program platforms — iOS, iPadOS, and macOS — later this yr.
“Let me simply say that I believe there’s an enormous alternative for Apple with generative AI and with AI, with out stepping into many extra particulars or getting out forward of myself,” Cook dinner stated to conclude the decision.