The Duct Tape Advertising and marketing Podcast with John Jantsch
On this episode of the Duct Tape Marketing Podcast, I interviewed David A. Fields, a seasoned marketing consultant and the Co-founder of Ascendant Consulting, specializing in helping giant firms getting into new markets. With a wealth of expertise, David has transitioned from a advertising profession at Glaxo Smith Klein to changing into a trusted advisor for consulting companies.
Our dialog delves into the longer term panorama of consulting, concerning the transformative position of AI, the essential facet of constructing trust, and the progressive pricing technique often called Colorado Pricing.
explored the transformative influence of Synthetic Intelligence on consulting, delved into the essential position of constructing belief with the Belief Triangle, and uncovered the progressive Colorado Pricing technique. From understanding the dynamic panorama reshaped by AI to gaining insights into shopper trust-building methods and implementing distinctive pricing fashions, this episode supplies a roadmap for future-proofing your consulting profession. Be part of us for a deep dive into the intersection of AI, trust-building, and groundbreaking pricing fashions which can be shaping the way forward for the consulting trade.
Questions I ask David Fields:
[01:37] What’s it that you simply carry as a marketing consultant, do you’re feeling you might have a singular perspective?
[03:34] What 3 issues do consultants do to acquire the clients they want?
[05:18] Do you imagine it’s onerous for folks getting began to not say sure to each alternative that comes their manner?
[07:04] How do you promote an answer to anyone who isn’t conscious of the issue?
[08:37] Do you imagine that each marketing consultant wants a framework?
[09:50] Mission versus Retainers, what are your ideas on that?
[11:45] Clarify Colorado Pricing
[13:00] How do you develop a excessive stage of belief together with your shopper, early on?
[14:43] How do you see AI altering the Consulting Trade?
[19:30] The place can folks join with you and seize a replica of your e book?
Extra About David Fields:
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