The Duct Tape Advertising Podcast with Steve Stockman
On this episode of the Duct Tape Advertising Podcast, I interviewed Steve Stockman, a seasoned producer, author, and director with over 200 commercials underneath his belt. His experience spans numerous mediums, together with net collection, movies, music movies, and TV exhibits. The dialogue revolves round his e book, How to Shoot Video That Doesn’t Suck, the place he shares invaluable insights into creating compelling and efficient advertising movies.
Embark on a journey to grasp the artwork of video manufacturing with Steve Stockman as he shares insights on capturing movies that captivate your viewers. Uncover the essential parts that contribute to the success of a video, from storytelling strategies to understanding your viewers’s wants.
Key Takeaways
Embark on a transformative journey into the world of video manufacturing with Steve Stockman on this episode of the Duct Tape Advertising Podcast. Acquire insights into the facility of intrigue, emphasizing genuine storytelling over sensational techniques to captivate your viewers from the primary few seconds. Steve highlights the significance of preparation, urging creators to contemplate their viewers’s wants and ship worth by means of considerate planning.
Simplifying the technical features, he dispels the parable that costly gear is essential, specializing in the storytelling ingredient. Study to storify your advertising movies, turning mundane showcases into partaking narratives that resonate along with your viewers. Steve additionally challenges the notion of supreme video size, stressing the significance of conveying your message successfully with out losing the viewers’s time. Elevate your video marketing sport with Steve Stockman’s actionable insights for creating compelling, partaking, and impactful content material.
Questions I ask Steve Stockman:
[00:44] How lengthy will any individual watch a video that sucks?
[01:13] What are a number of the issues that make a video onerous to observe?
[03:08] What issues do you need to have ready earlier than turning on the digicam?
[05:56] Very similar to a hook in copywriting, how do you get individuals intrigued within the first 5 seconds?
[07:56] What’s the distinction between narrative and storytelling?
[13:27] What are a number of the most vital issues to contemplate within the technical features of videomaking?
[17:57] How lengthy ought to a video be?
[19:27] Inform us a bit in regards to the video course that accompanies your e book?
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