Figuring out the phrases customers kind in Amazon’s search field has the twin good thing about optimizing product listings and figuring out commercial-intent queries to focus on on Google.
Searchers on Google have diversified intentions, equivalent to informational, business, or brand-specific. However searches on Amazon are for merchandise, providing key phrase insights on classes, descriptions, feeds, and extra.
In contrast to Google, Amazon has no key phrase analysis device. However, like Google, it has an autocomplete feature.
Listed below are 5 third-party key phrase instruments that pull Amazon’s autocomplete options.
Amazon’s autocomplete drop-down lists key phrase variations, equivalent to the instance for “area heater.”
Helium 10
Helium 10 focuses on optimizing Amazon and Walmart listings. Enter a seed time period and the device lists long-tail and associated key phrases with the next metrics:
- Search quantity and traits.
- Variety of competing merchandise.
- “Magnet IQ Rating,” the ratio of search quantity divided by the variety of competing merchandise. The upper the rating, the extra alternative.
- “Title Density,” the variety of merchandise on web page considered one of search outcomes containing the question time period, indicating what number of merchandise have been optimized for the key phrase and, thus, the rating alternative.
The device additionally supplies a key phrase cluster evaluation figuring out widespread long-tail modifiers for a given time period. (View screenshot.)
Helium 10 presents no free plan or trial. Paid plans begin at $39 per thirty days.
AMZ Suggestion Expander
AMZ Suggestion Expander is a Chrome extension that expands Amazon’s autocomplete drop-down based mostly on the preliminary question. It generates an inventory of long-tail key phrases with earlier than and after modifiers.
Clicking any key phrase within the drop-down will set off a brand new search. Customers can obtain the whole listing of those options. (View screenshot.)
AMZ Suggestion Expander is free. For $9.97 it provides the search quantity and promoting value per click on for every key phrase.
SellerApp
SellerApp is a free Chrome extension that extends queries whereas looking out on Amazon or the extension icon within the toolbar. To generate key phrase options, choose {the marketplace} nation and the question extension methodology — letters or numbers.
Then export the whole listing as a CSV file and use spreadsheet filters to determine key phrase teams for optimizing merchandise or classes. (View screenshot.)
Ahrefs
Ahrefs supplies a free Amazon key phrase device requiring no registration or fee. The device extracts 100 key phrase variations (from a seed time period) based mostly on Amazon autocomplete.
Ahrefs is the one device I’m conscious of that gives free search quantity information for every key phrase. (View screenshot.)
Key phrase Instrument Dominator
Keyword Tool Dominator pulls autocomplete outcomes from a number of platforms, together with Google, YouTube, and Amazon.
To make use of the device, set a mode — “Broad,” “Exact,” or “Regular” — every producing completely different options.
- “Broad” extracts options with the seed time period in the course of a phrase.
- “Exact” limits the options to those who begin with the seed time period.
- “Regular” consists of each.
Customers can filter the options by {the marketplace} nation and division (e.g., “Home equipment,” “Automotive Elements”) in addition to by modifier and phrase depend, together with exclusions. Obtain the whole suggestion listing or the filtered model. (View screenshot.)
Pricing for Key phrase Instrument Dominator begins at $9 per thirty days. There’s no free model or trial.
