Reddit is a rising supply of leads and insights for seemingly any enterprise. Reddit posts rank organically for a lot of Google queries and seem incessantly within the “Discussions and boards” search outcome part.
The posts — all user-generated — reveal model consciousness, sentiment, and way more.
Listed here are 4 AI instruments to go looking, analyze, and summarize content material on Reddit.
1. GummySearch
GummySearch analyzes Reddit to:
- Find and join with prospects,
- Search with superior filters,
- Observe key phrases associated to a enterprise,
- Summarize and extract insights from posts.
To start out, search Reddit utilizing a number of key phrases and choose Subreddits to interact with. GummySearch will then create a dashboard and assign classes to the energetic discussions, enabling additional discovery.
Filtering by key phrase additionally gives a fast abstract of each thread and a hyperlink.

GummySearch creates dashboards based mostly on the question and assigns classes to the energetic discussions. Click on picture to enlarge.
GummySearch helps monitor Subreddits and have interaction with discussions related to your organization or product. It’s helpful for studying prospects’ ache factors, brainstorming content material concepts, and producing gross sales leads.
The free plan is restricted to 50 searches. Paid plans begin at $29 a month and embody key phrase alerts, content material insights, Subreddit evaluation, and extra.
2. Advertising Blocks
Marketing Blocks is an AI-powered content-generation suite that integrates with Reddit. Enter a key phrase, and the device will pull associated dialogue titles from Reddit and add them to an on-platform content brief. It then generates an AI response to these titles.

Advertising Blocks pulls associated Reddit discussions based mostly on the inputted key phrase. Click on picture to enlarge.
Advertising Blocks is useful for addressing prospects’ issues and recommendations, unavailable by way of conventional keyword research.
Paid plans begin at $47 monthly with a free five-day trial (bank card required).
3. GigaBrain
GigaBrain searches Reddit by key phrase and summarizes the findings utilizing generative AI. Clicking on any listed Subreddit allows extra filtering. Additional down is the listing of threads and feedback based mostly on the question, to investigate and condense.

GigaBrain searches Reddit by key phrase (“What’s Godaddy”) and summarizes the findings utilizing generative AI. Click on picture to enlarge.
GigaBrain reveals discussions on Reddit for a model, merchandise, and rivals. It’s additionally useful for locating the words and phrases of shoppers to incorporate in your individual content material.
GigaBrain is a cloud-based platform with a companion Chrome extension. Each are free.
4. Profiler
Profiler is a free AI-powered Chrome extension to investigate the exercise of any Reddit consumer, streamlining outreach and viewers analysis.
I ran the device on a consumer profile. Listed here are the outcomes:
- Pursuits: The consumer is all in favour of podcasts (particularly “LightsCameraPodcast”), film and tv discussions, sports activities commentary (e.g., “PardonMyTake,” “barstoolsports”), and appears to have a selected deal with “KingOfTheHill,” “LOTR_on_Prime,” and native Connecticut subjects.
- Occupation: Indicated being a former instructor in 2018; present career unknown.
- Sentiment evaluation: General combined sentiment, with many adverse feedback (“hate,” “silly,” “fear,” “dangerous”) balanced with some optimistic expressions (“thanks,” “nice,” “love,” “superior”). This consumer expresses sturdy opinions with a humorousness.
- Political leanings: No express political stance noticed, however doesn’t shy from harsh criticism, which can indicate skepticism towards varied topics.
- Psychological traits: Crucial, candid, probably coping with a previous of loneliness or dissatisfaction (e.g., from the heartfelt submit concerning the podcast). Makes use of humor as a coping mechanism. Opinionated.
- Gender: Doubtless a male given the usage of “brother” and different context clues inside the feedback.
- Faith: No direct info supplied.
- Origin/ethnicity: Doubtless American, particularly from or has lived in Connecticut, as evidenced by repeated references.
- Conduct patterns: Engages incessantly with entertainment-related content material, is important of media content material, and sometimes interacts in group discussions with humor and sarcasm.
- Bot or human: Human consumer based mostly on the variety and private nature of posts and feedback.
- Different: Engages predominantly in communities related to in style tradition and leisure. Appears to understand humor but additionally has moments of great reflection. Previously engaged in a long-distance relationship and confronted private struggles, which he overcame with assist from his podcast group.