The finest content material advertising and marketing recommendation I ever bought was to go the place the celebration is. There’s undoubtedly a celebration at TikTok. According to SearchLogistics, it has over 1 billion energetic customers per 30 days, as of September 2023.
I wished part of that, however the place to start out? My inaction was not for an absence of concepts. Fairly the other, I used to be overthinking, hooked on researching and reflecting.
Then in the future, I made a decision to only do one thing — something. Failing quick, and failing low-cost, was the best way ahead. Choose an concept and simply do it. Two weeks later, I had 7 movies on-line with over 1,600 views.
On different platforms, I’d rely that as a hit, particularly for a debutant. On TikTok, that seems like failure. There have been a billion energetic, month-to-month customers with one thing higher to do.
A benefit of the fail quick, fail low-cost strategy is that it reminds you that success is constructed upon a mountain of failed makes an attempt. The purpose is to study and maintain going.
So I’m going to maintain going. This story is about what I did, the teachings I’ve discovered, and what I’ll do subsequent.
I’ve many pursuits, too many. Aside from writing, I’m into pictures, and infrequently, I write scripts and even cellular apps. That’s simply off the highest of my head.
That received’t do for content material creation. You must decide a horse and study to journey it. Or, a minimum of, try to journey just one horse at a time.
I’ve a distinct segment on Medium, writing about expertise. Why not flip profitable tales into a number of TikTok movies? Effectively, sure, however there are many folks already doing that.
Worse, they’re normally on digital camera, demonstrating their trick or tip. I’ve the right face for radio.
I like poetry, particularly outdated poetry. Why not set myself a mission of creating it accessible to a contemporary viewers? I’d learn the poems and use nonetheless pictures for instance them.