7 Expert & Data-Backed Trend Predictions for 2024

It’s that point of the yr…

We requested a number of badass colleagues and knowledgeable Trendsters what they suppose can be large in 2024. Right here’s what they stated:

1. Area of interest Sports activities 

Sara Friedman, Senior Author of The Hustle

Pickleball has grown right into a national craze, with courts and different associated companies popping up in all places. In 2024, extra area of interest sports activities will observe.

Supply: Google Developments, six-month rolling common

Video games like badminton, racquetball, croquet, and spikeball will see elevated reputation via exercise bars, amenities, and golf equipment. These sports activities can be used to fill vacant shopping malls and workplaces which might be too troublesome to flip into residential house.

Badminton, the place gamers use racquets to hit a shuttlecock throughout a web, is likely to be the following large hit amongst Gen Z and Millennials, per Pinterest.

2. The Menopause Market

Arlene Battishill, E-commerce maverick, Shark Tank trailblazer

The market is lastly recognizing girls ages 50 and older as an enormous demographic with lots of disposable revenue.

A technique this pattern will manifest is thru the continued progress of the ~$17B menopause market. Globally, menopause causes $150B in misplaced productiveness. It’s an enormous ache level for half the inhabitants, and an enormous alternative for companies.

There’s already been an influx of merchandise created for perimenopause and menopause care, with celebrities and influencers within the combine. However the market remains to be ripe for disruption.

3. Leaner Tech Startups

Dan Layfield, Subscription enterprise knowledgeable, ex-Uber, ex-Codecademy

This yr, many tech firms course-corrected their overhiring with massive layoffs. In 2024, the dimensions of tech startups will proceed to shrink, and we’ll see even leaner operations increase earnings.

Supply: Layoffs.fyi

With the assistance of higher instruments, newer codebases and AI, firms will want fewer engineers to construct and ship significant merchandise effectively. This pattern will present most clearly within the client app house – suppose health, well being, diet and productiveness.

4. Cryptocurrency

Cahill Camden, Fractional CMO with two 8-figure exits, web3 and AI knowledgeable

Because the bad boys in crypto get cleared out of the way in which, there’s now house for cryptocurrency – particularly Bitcoin – to obtain mainstream adoption in 2024.

Main asset managers like BlackRock and Constancy already proposed to launch spot bitcoin exchange-traded funds (ETF), which is able to make bitcoin extra accessible to the common investor.

A spot ETF permits individuals to instantly put money into Bitcoin, relatively than Bitcoin futures contracts. It’s less complicated, extra inexpensive, and will probably enhance the legitimacy of Bitcoin in regulators’ eyes.

5. Experience-driven web optimization

Caroline Forsey, Principal Advertising and marketing Supervisor at HubSpot

In 2024, entrepreneurs might want to lean closely into their very own experience after they create content material for serps.

This yr Google launched new EEAT guidelines to judge the standard of search outcomes. One of many “E’s”, Expertise, will drive lots of content material selections in 2024, significantly as extra customers flip to AI to get their questions answered (relatively than Google).

Content material creators will now focus their web optimization and creation methods on knowledgeable, human-first content material. They might want to ask themselves: What first-hand expertise can we draw from to make this content material distinctive and unreplicable by AI?  

6. AI Video Instruments

Justin Kelsey, Founding father of SwitchFrame, serial entrepreneur

OpenAI now helps you to immediate ChatGPT with voice and pictures, and different builders are following swimsuit. So I see AI turning into extra ubiquitous in multimedia manufacturing, with video AI main the pack.

Every single day a brand new video AI startup pops up, and you may simply discover 5+ such instruments inside a minute of search. With customers’ rising choice for short-form videos, we’ll see much more superior AI capabilities for video enhancing in 2024.

These new instruments won’t solely make your video look stunning and grasp your audio professionally, however will even be capable to chop a full video into snackable bits that match totally different platforms, like Instagram Reels and TikTok.

7. Something with A Human Contact

Ben Berkley, Editor of The Hustle

As AI regularly heats up, so too will that AI-can’t-do-everything backlash. Amidst all of the change, individuals will discover consolation in something that feels innately *human*.

This vacation season, and in 2024, we’re going to see an increase in:

• Paper items, as individuals ship one another hand-written playing cards and letters
• Artwork and dance courses, ebook golf equipment, and watch events;
• Hand-crafted, Etsy-style presents that scream “this was created by one other human” relatively than some bot.

This backlash will even play out in arenas like journey, as individuals will crave intimate connection and dialog with household, outdated associates, and actually something non-GPT. They’ll hit “ebook” on inexpensive, shared experiences.