24 Best Free Marketing & Sales Icons for Your Website or App

I’ve deserted quite a few web sites that have been full of extreme textual content and hulking photographs as a result of their difficult navigation and overly bookish look.

Being each a marketer and a buyer in a single, I naturally lean in the direction of utilizing icons. They’re visually interesting, convey data and intent immediately, and make clicking easy.

However not all companies use icons to their full potential. So, I scrutinized dozens of internet sites and apps and talked to trade consultants who’ve witnessed the “iconicness” of icons to assemble their insights.

Discover the way to use advertising and gross sales icons in the very best methods doable. We’ll cowl:

The mind processes graphic symbols a lot quicker than precise phrases by giving them that means and turning them into phrases. Once we see an icon, it helps us perceive the supposed that means quicker — making complicated ideas and phrases straightforward to digest.

For example, a guidelines or a chart icon in gross sales shows helps visually symbolize objectives achieved and firm progress.

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2. Icons increase engagement.

Icons encourage and improve engagement. Including clickable icons on social media, web sites, or apps considerably will increase customers’ interplay with them. Equally, whenever you add them to product guides, promotional movies, or gross sales playbooks, they carry in additional responses and encourage readers to work together.

Some icons to make use of for engagement might be for merely displaying contacts, particulars, and data icons.

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3. Icons assist reduce down on textual content.

Icons save house the place textual content is excessively wordy. For instance, if you happen to’re itemizing the dietary elements of a product on a product information, utilizing icons for stating classes like 🍗 for protein, 🍞 for carbs, and 🍬 for sugar saves house and will get the purpose throughout creatively.

4. Icons assist the textual content.

Icons present extra context rapidly and make the message extra partaking and interactive. The “envelope” icon, together with the message “Contact us,” provides an inviting contact to an e-mail or an internet web page.

Likewise, the “checkmark” icon grabs the audience’s consideration when utilized in pop-ups — see Semrush’s instance.

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5. Icons break up the textual content.

Nothing makes a gross sales or advertising report as boring as lengthy, steady pages of textual content. Breaking it up with icons provides a visible enchantment and conveys your message higher than generic inventory images. They’re additionally simpler on the eyes, which makes them a superb alternative for heavy photographs.

Learn to make gross sales efficiency experiences in Excel fascinating with this video.

6. Icons set your model aside.

Utilizing branded icons throughout completely different platforms and streamlining them along with your advertising and gross sales supplies helps you differentiate your model from rivals and makes your materials stand out.

Lavender.ai, an AI-powered device for enhancing your gross sales emails, selected the “wizard” icon to be recognizable and memorable. Go to Lavender’s website, and the following time you consider an AI writing assistant, Lavender will pop up in your head. It occurred to me on the time Lavender was simply taking off.

7. Icons are universally understood.

You don’t must translate an icon right into a bunch of languages. They’ve a common enchantment and are immediately recognizable. Everybody is aware of a “bulb” icon means a “good thought.” A “star” icon exhibits certifications, and the ol’ proper arrow button prompts you to maintain going.

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Why are icons vital in branding?

Icons develop into part of your model’s identification, set you aside, and facilitate model recall. Additionally they present a constant visible factor throughout completely different platforms, reinforcing your model identification and making a uniform feel and appear.

This additionally works for private branding or worker advocacy when used on a big scale.

Roman Pikalenko’s LinkedIn web page makes for an amazing instance. He makes use of the flamingo icon in his advertising supplies, title, gross sales deck, posts, and even on his shirt. In case you’ve stumbled upon Roman’s web page, likelihood is excessive you began associating 🦩with him.

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When used on apps and web sites, they enhance consumer expertise by making navigation and understanding of options and providers extra intuitive — making your model user-friendly.

💡Professional Tip: Take the time to design well-structured and high-quality icons. I usually affiliate an organization that makes use of low-quality or poorly designed icons with an absence of authenticity and dedication to high quality.

Learn to design icons in your model with this video:

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2. Sharing Icons

Be it on Fb, Instagram, or Pinterest, I discover “sharing” icons extremely handy. They permit me to effortlessly share pleasant content material (like this put up, wink wink 😉).

Add “sharing” icons to your website to permit customers to distribute content material throughout their very own social networks. Plus, you get helpful information on widespread content material and platforms the place the content material is being shared. Use these insights to refine your content material technique.

3. Engagement Icons

These icons are generally used for signing up, suggestions, following, bookmarking, and downloading. They encourage web site guests to precise approval, enroll, or ask questions.

For example, Cognism makes use of the envelope icon to immediate the publication sign-ups.

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4. Below Development Icons

I significantly admire it when corporations go the additional mile to incorporate an icon when a web page or web site is below building. As an alternative of feeling upset, I look ahead to when the web page goes up once more.

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5. Storytelling

You possibly can inform a narrative, or you’ll be able to present it. Many corporations now use icons to indicate processes and their model story utilizing icons. It units you aside and appears interesting. However the very best half is that icon utilization makes your model extra likable and memorable.

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Connor Gillivan, Development knowledgeable and CEO of Trio SEO says, “These seemingly small graphics are communication powerhouses, able to transcending language obstacles and immediately conveying messages in an aesthetically pleasing method.”

Gillivan notes icons resonate with visible enchantment and direct comprehension, making them integral for platforms the place brevity and affect are important.

So, we all know icons deliver a lot of worth to your model, however how do advertising and gross sales gurus get the very best out of them?

Learn these tricks to discover out.

1. Intensify your providers.

Use icons to creatively showcase your providers with out showing pushy or overly assertive.

“We utilized advertising icons on our web site’s touchdown web page to focus on our core providers: AI-Powered Search Advertising, AI-Powered Content material Advertising, and AI-Powered CRO. Every icon was designed to resonate with the service it represented,” says Sergey Solonenko, founder and CMO of Algocentric Digital Consultancy.

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The usage of icons can also be an amazing resolution for apps the place house is restricted. Uber depends on icons to succinctly convey details about its providers and options with minimal textual content on their app. These icons cowl a variety of providers whereas sustaining a simplistic and stylish look.

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2. Spotlight options on ecommerce web sites and apps.

Use icons in your ecommerce web site and app to make the procuring expertise fast and pleasant. They supply prospects with a one-click resolution for giving a ranking, viewing their cart, or deciding on a fee methodology.

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eBay makes use of icons to make their buyer procuring expertise straightforward. Clients can add a product to their wishlist or see the out there fee choices with out going wherever else. 

3. Spotlight data and providers in emails.

Stuffing your emails with textual content is the quickest manner to make sure unsubscriptions. Use icons for supporting hyperlinks the place you don’t need to use extreme textual content or in your email signature.

However be sure to add icons the suitable manner. Adeline Knight, website positioning Content material Supervisor at Icons8, suggests utilizing a particular measurement.

“Keep the suitable measurement. In e-mail advertising, having undersized icons may lead prospects to miss key affords or data,” Knight says. “For higher engagement, use distinct sizes like a 48x48px procuring cart icon. If resizing is important, at all times scale in multiples, corresponding to from 24x24px to 48x48px, to make sure visible high quality.”

Take a look at this welcome e-mail from Slack. It seamlessly incorporates these methods to information the reader with out textual content.

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4. Simplify your infographics.

Infographics might be arduous on the eyes and complicated when filled with textual content and heavy photographs. Substitute icons for phrases or legends when labeling chart columns or bars, in addition to for numbers and bullet factors.

See the instance by Insider Intelligence; they’ve managed to get that stability.

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5. Simplify complicated ideas.

Icons make it easier to assist complicated concepts or ideas by linking the end result (an icon) with supportive textual content. For instance, Fingerprint for Success visualizes their enterprise options to facilitate the understanding of every.

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6. Present your dedication to a trigger.

Small particulars account for large impacts. Present your dedication to social causes with related icons. Natural skincare cosmetics producer Meow Meow Tweet astonishes with the artistic use of icons to focus on their core values.

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7. Present construction.

Icons give your data a transparent hierarchy, save display house in comparison with textual content labels, and make for a responsive design.

Species in Pieces, an academic web site devoted to endangered species, creatively employs icons to encourage exploration and engagement with important data. Icons make them look subtle and minimalistic.

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“Prioritize alignment. Aligning icons evenly and spacing them persistently aids in making a clear, organized format that’s visually pleasing, making data extra accessible and digestible for purchasers,” provides Adeline.

1. Icons8
2. Flaticon
3. Smashing Magazine
4. Iconfinder
5. Freepik
6. Iconmonstr
7. Behance
8. Font Awesome
9. Icon Archive
10. Captain Icon
11. Icon Scout
12. Dry Icons

1. IconArchive
2. Flaticons
3. Noun Project
4. Font Awesome
5. Icons8
6. Iconfinder
7. Icon Packs
8. Pngtree
9. UXwing
10. Icon Archive
11. Icons-Icons
12. Very Icon

Icons Improve Branding Efforts

Blow away your prospects by putting advertising and gross sales icons strategically and utilizing them to reinforce visible enchantment, streamline data, and add worth to your model.

Present a kick-ass consumer expertise and increase engagement with high-quality, artistic, and well positioned icons.

Editor’s word: This put up was initially revealed in September 2013 and has been up to date for comprehensiveness.