HUMAN Safety, supplier of a digital fraud platform for disrupting bot assaults, on-line fraud, and abuse, has achieved the Amazon Internet Companies (AWS) Promoting and Advertising Expertise Competency within the class of Promoting Intelligence and Measurement. This competency acknowledges HUMAN for its options to detect and mitigate disruptive advert fraud within the programmatic panorama and guarantee advert stock reaches actual people.
HUMAN protects the digital promoting panorama and at the moment sees on common 18 billion fraudulent bid requests per day. It makes use of detection strategies, hacker intelligence, and collective safety to defeat fraud and abuse in digital promoting .
HUMAN’s programmatic advert fraud protection answer, MediaGuard, gives each pre-bid mitigation and post-bid detection to safeguard demand-side and supply-side platforms, advertisers, and companies from fraud.
To realize the AWS Promoting and Advertising Expertise Competency, AWS Companions should endure a rigorous technical validation by AWS answer architects and have verified buyer references.
“Attaining the AWS Promoting and Advertising Expertise Competency differentiates HUMAN within the AWS Associate Community (APN) with demonstrated technical proficiency and confirmed buyer success operating cloud options on AWS for the promoting and advertising business,” stated Frank Walsh, area chief expertise officer of HUMAN, in an announcement. “The HUMAN Protection Platform ensures advert stock is barely reaching actual people throughout all media channels providing fraud safety on AWS from begin to end. The result’s a panorama of advert stock advertisers can belief with sturdy safety from fraudsters.”
