The 90-Day CMO and Cross-Channel Acquisition Strategies That Scale

On this episode of the Duct Tape Marketing Podcast, I interviewed Ryan Stewart, a distinguished fractional advertising officer (CMO) and a seasoned knowledgeable on this planet of multi-channel advertising technique. With over a decade of expertise in his toolkit, he makes a speciality of serving to purchasers construct out cross-channel acquisition methods utilizing a mixture of owned, earned and paid techniques. Over the past 13 years he’s labored with corporations like Goal, Jeeter and Shopify to implement efficiency advertising campaigns.

Ryan has made it his mission to guide companies in direction of unprecedented development by this distinctive method, and through our dialog, he generously shared the secrets and techniques behind his profitable methods.

Key Takeaway:

In in the present day’s complicated advertising panorama, Ryan emphasised the important function of a fractional CMO in steering what you are promoting in direction of success. He broke down the core parts of his 90-day method that constantly delivers exceptional outcomes. Should you’re able to revolutionize your advertising technique and unlock unprecedented development for what you are promoting, this episode is a must-listen. Ryan Stewart’s experience and insights promise to redefine your method to advertising within the digital age.

Questions I ask Ryan Stewart:

[00:47] How do you outline fractional CMO?
[03:18] What are the primary challenges for these making an attempt the fractional CMO mannequin?
[07:17] What’s you cross-channel acquisition technique?
[11:13] Why is video an necessary a part of your content material technique?
[14:00] The place does AI match within the content material and strategic realm?
[17:30] How deep into financials and metrics do you get earlier than taking a consumer on?
[19:01] What makes your technique so completely different from others?
[20:58] Are there any missed channels or platforms value exploring?
[22:02] The place can individuals study extra about your work?

Extra About Ryan Stewart:

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