11 Website Page Load Time Statistics [+ How to Increase Conversion Rate]

Web page load time is a essential metric that influences your whole website’s efficiency.

Even a couple of milliseconds can considerably influence the consumer expertise (UX), conversion charges, and, in the end, income that your website drives.

On this submit, you’ll be taught why your web page load pace is necessary, the way it impacts your corporation, and a few fast and straightforward ideas to enhance your efficiency.

Desk of Contents

Based on Jillian Streit, a web site strategist at Blue Frog, “Sadly, most cell pages take for much longer to load than their desktop counterparts, and cell customers anticipate pages to load a lot sooner on their cell gadgets.”

So, it’s important to rigorously think about and optimize all these components (inside and exterior) to make sure that your website hundreds rapidly and effectively.

For step-by-step directions on how to do that, try this information that walks you thru measuring and enhancing page speed and this submit that shares 19 actionable website optimization strategies.

The typical web site load time in 2023 is 2.5 seconds on desktop and eight.6 seconds on cell, in accordance with a recent report that analyzed over 4 billion web visits.

For instance, a study by Portent discovered {that a} load time between 0-4 seconds is finest for optimum conversion charges.

Because of this, merely think about the typical pace from the 2023 Website Loading Times Report talked about above as a benchmark or reference level to measure and examine your present efficiency towards the final common throughout an intensive vary of websites.

Working example, the examine additionally discovered that solely 34% of the highest 100 web sites (which shaped a major foundation of the analyses within the examine) handed their Core Net Vitals.

• The typical web page load pace of B2B websites hasn’t improved during the last 4 years, in accordance with a 2022 study by Portent.

• Nonetheless, merely being throughout the trade benchmarks may not be sufficient. The Portent examine additionally discovered a major correlation between load speeds and conversions. Based on the findings of that examine, a B2B site that loads in 1 second has a conversion fee 3x larger than a website that hundreds in 5 seconds.
• And this influence turns into much more pronounced when the distinction is additional exaggerated. The examine discovered that a B2B site that loads in 1 second has a conversion fee 5x larger than a website that hundreds in 10 seconds.
• However much more fascinating is that B2C eCommerce may probably be much more unforgiving concerning web site load instances. In 2019, 81% of B2C ecommerce websites loaded in lower than 5 seconds — just like the variety of B2B websites at the moment. Nonetheless, in 2023, that number has jumped up to 86%.

• Curiously, the efficiency distinction for websites that load inside this 5-second bracket is just like that noticed in B2B websites. An ecommerce website that hundreds inside a second converts 2.5x more visitors than a site that loads in 5 seconds.
• However what precisely do these “enhancements” seem like in the true world? Vodafone not too long ago performed an A/B test to measure the impact of optimized Web Vitals. The outcomes confirmed {that a} 31% enchancment in LCP (which measures the loading efficiency of a web page) led to a 15% enchancment of their lead-to-visit fee, an 11% enchancment of their cart-to-visit fee, and eight% extra gross sales.
• So, how are you going to enhance your web page load instances and probably generate related outcomes? Nicely, a fast and straightforward win is just optimizing your web site for cell gadgets. Though cell at present accounts for more than half of the web traffic worldwide, a number of research have discovered that cell web page load speeds are nonetheless considerably worse, on common, than desktop.
• A 2023 report discovered that web pages load 70.9% slower on mobile devices than on desktops. Curiously, this examine additionally discovered that cell website efficiency was considerably worse throughout each website-building platform analyzed.

• And, on web site builders, one other simple however vital web page pace enhance may very well be discovered by altering your present supplier. One examine analyzed 400 web sites constructed by the highest 12 web site builders. This analysis found an almost 2-second difference in common web page load instances between the highest and worst-performing platforms.
• And remember that these numbers had been for desktop websites. Based on this report, load speeds for cell pages dropped drastically to an average of 6.40 seconds for even one of the best performer, Godaddy, whereas the worst performer had a mean load pace of 15.26 seconds.
• Lastly, as you start to optimize your web site, it is best to initially direct your focus to pages that entice high-intent site visitors. The Portent Web page Velocity Research report additionally discovered that faster speeds on checkout pages, login pages, etc, made the most impact.

Apart from these, a number of methods may also help you considerably enhance your web page load speeds. So, make sure that to take a look at the guides really helpful within the earlier sections of this submit.

Web page Load Time Takeaways for Entrepreneurs

Optimizing your web page load pace is integral to boosting conversion charges and gross sales income.

Whereas a couple of further seconds could not appear to be a giant deal, statistics present that as every second passes, the potential to lose out on potential clients will increase.

For those who’re involved your web site’s web page load pace may very well be hindering your organization’s development, there are a couple of options to lower the time it takes on your web site to load.

On-line instruments like Pingdom Web site Velocity Take a look at, GTmetrix, and Google PageSpeed Insights permit you to time and take a look at your web site’s web page pace. You may as well cache your web site or allow browser caching to hurry up your web page load time.

Guaranteeing your load time is as environment friendly as doable would not essentially take a very long time or vital effort, but it surely requires some thought.

So, begin interested by optimizing your internet web page pace — and you will see an enchancment in your UX, conversions, time-on-page, and income very quickly.

Editor’s word: This submit was initially printed in March 2017 and has been up to date for comprehensiveness.