In this podcast episode, our present hosts Jesse and RichE interview Ricardo Lasa, CEO and
How AI Transforms Promoting
Ricardo explains that AI has historically been used for optimizing campaigns, similar to choosing key phrases and figuring out the greatest locations to promote. Nonetheless, with the rise of new AI know-how like GPT (Generative
Ricardo provides insightful examples of how
AI-Generated Photographs for Advertisements
The present hosts additionally inquire in regards to the use of photos in
AI in Viewers Concentrating on
In phrases of viewers choice, Ricardo highlights how AI helps establish the most related goal teams for completely different merchandise. He provides examples of focusing on truck fanatics or particular sorts of skiers based mostly on their preferences and pursuits. The AI know-how analyzes product descriptions and titles to decide the greatest viewers segments. Cool, proper?
AI Creates, Human Approves
The hosts additionally focus on the approval course of for advertisements and viewers focusing on. Ricardo explains that whereas AI helps generate advertisements and suggestions, the last approval lies with the service provider. Retailers have the alternative to overview and make changes earlier than launching the advertisements to guarantee satisfaction.
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Total, the podcast highlights AI’s vital function in revolutionizing the promoting business. It permits companies to create extra impactful and customized advertisements, goal the proper audiences, and refine messaging based mostly on