8 Facebook Ad Templates for Building Campaigns (2023)

The largest profit to advertising on Facebook and promoting on Shopify is that you would be able to attain a large, focused viewers, whereas nonetheless proudly owning the shopper journey and relationship. In spite of everything, there are not any market restrictions with regards to promoting through your personal web site. 

Nevertheless, there are parameters round what and how one can promote on the social media platform. You need to comply with Facebook ad sizes, select which Facebook ad types to make use of, and determine how much Facebook advertisements cost so you possibly can price range accordingly. The Fb advert templates beneath characteristic among the specs and finest practices to remember when constructing out your Facebook ad strategies and artistic.

Fb feed advert template

In Fb, feed advertisements seem instantly in customers’ information feeds, grabbing their consideration as they scroll via their updates. These advertisements have a excessive engagement charge as a result of they’re proper the place folks look.

The Fb feed advert works on desktop and cellular gadgets. You should utilize an image or a video for them.

Specs:

• File kind: JPG or PNG for photographs; MP4, MOV, or GIF for movies
• Decision: No less than 1080 pixels x 1080 pixels; no most decision
• Facet ratio: Fb recommends 1.91:1 or 1:1; ratios as much as 4:5 are supported; provide advertisements and advertisements utilizing stock photos require a 1.91:1 ratio; a 4:5 ratio gained’t work in case your advert has a hyperlink
• Video size: 1 second to 241 minutes
• Video file measurement: 4 GB
• Textual content: 125 characters
• Headline: 40 characters
• Hyperlink description: 30 characters; descriptions will seem on the cellular feed provided that Fb decides it’s more likely to resonate with the viewer

Suggestions for Fb feed advertisements:

• Fb doesn’t have a most picture decision for feed advertisements, so use the best decision picture you will have that meets the 1080 pixel by 1080 pixel ratio requirement. This can assure the highest-quality inventive that can assist you stand out and interact your Facebook audience. 
• While you promote on Fb, you’re not restricted to plain white background product images. Now’s the time to get inventive. Showcase your merchandise in use. Give context for the place, how, and when your merchandise may come in useful. 
• Hold it easy. When you have extra room to flex your creativity with Fb promoting, you don’t wish to make your picture or video too visually overwhelming for customers. Stick to at least one point of interest and quick, easy-to-understand advert copy. 
• Experiment with animated GIFs. These are thought-about Facebook video ads and generally is a inventive strategy to stand out and drive engagement.

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Fb carousel advert template

A Facebook carousel ad encompasses a sequence of photographs or movies in a sliding carousel format with between two and 10 photographs. Customers can scroll via the inventive, every with its personal hyperlink. Carousel advertisements are rather more interactive, which inspires clicks from viewers. 

Specs: 

• Variety of photographs/movies: 2–10 photographs/movies
• File kind: JPG or PNG for photographs; MP4, MOV, or GIF for movies
• Decision: No less than 1080 pixels x 1080 pixels; no most decision
• Facet ratio: 1:1 really useful; ratios 1.91:1 to 1:1 are supported
• Video size: 1 second to 240 minutes
• Headline: 40 characters 
• Hyperlink description: 20 characters 

Suggestions for Fb carousel advertisements:

• Keep on with Fb’s really useful specs. Despite the fact that you possibly can select from a variety of resolutions and side ratios, Fb might masks or crop your inventive to suit its most well-liked dimensions, leading to skewed visuals.
• Use the carousel advert template to showcase varied options and advantages of your product. Select a single product to spotlight, and dedicate every picture or video to a selected product characteristic. 
• Showcase buyer opinions on your product or model. Every picture or video can spotlight a unique testimonial. Use the ultimate slot to characteristic a picture of your product with a hyperlink to buy. 

Fb proper column advert template

Facebook right column ads are picture advertisements that exhibits up for desktop customers to the precise of the final feed. They’re usually utilized in retargeting campaigns and are more cost effective than feed advertisements. They’re smaller in measurement however hover in place.

Specs: 

• File kind: JPG or PNG
• Picture measurement: No less than 254 pixels broad by 133 pixels excessive
• Decision: No less than 1080 pixels x 1080 pixels; no most decision
• Facet ratio: 1:1 is the really useful ratio; ratios 1.91:1 to 1:1 are supported; nevertheless, the platform might masks the picture to 1:1 
• Textual content: Not really useful as a result of small picture measurement
• Headline: 40 characters 
• Hyperlink description: Not really useful as a result of small picture measurement 

Suggestions Fb proper column advertisements:

• Use a easy however impactful picture. You have got much less actual property with a proper column advert, and plenty of customers might not even take a look at that a part of the display. It’s vital to decide on inventive that can stand out with out complicated or overwhelming customers, particularly given its small measurement. Don’t attempt to cram an excessive amount of info into it—Fb recommends omitting textual content altogether. 
• Do not forget that this Fb advert template solely works for desktop customers. Ensure that the desktop expertise is on par and also you don’t take customers to a mobile-first vacation spot. 

Fb in-stream video advert template

Facebook in-stream video ads are quick movies that seem whereas a person is watching different movies on Fb. These full-screen, quick advertisements can have view completion charges of 70%, in keeping with Facebook, indicating customers are more likely to view these quick full-screen advertisements to the top.

Specs: 

• Video size: 5–15 seconds
• File measurement: 4 GB
• Decision: No less than 1080 pixels x 1080 pixels; no most; be sure that to add movies with out letter or pillar boxing
• Facet ratio: 16:9 or 19:6

Suggestions Fb in-stream video advertisements:

• Get to the purpose. Whether or not you prefer it or not, your in-stream video advert is an interruption. The shorter your video, the much less intrusive it’s. 
• Not each advertiser is eligible to make use of this Fb advert template and kind. Should you’re rejected, it might be since you don’t have sufficient followers or current movies and viewers. Check this page for extra details about being eligible for Fb in-stream video advertisements. 
• Embody closed captions for viewers. This is not going to solely enhance your video advertisements from an accessibility standpoint, however it’s also possible to have interaction cellular viewers in environments the place they will’t use the sound. You’ll be able to nonetheless get your message throughout even when your video is on mute.

🧠Be taught: Meta Pixel Guide: How To Set Up and Use It (2023)

Fb Market advert template

You can even create ads for Facebook Marketplace that present up amongst different user-generated for-sale posts. 

Fb Market advertisements attain customers in a shopping for mindset instantly inside its well-liked platform. Over 800 million people worldwide use Market every month, offering an enormous viewers of potential clients.

For these advertisements, Fb recommends utilizing the identical specs as you’ll for Feed advertisements. 

Specs:

• File kind: JPG or PNG
• Decision: No less than 1080 pixels x 1080 pixels; no most decision
• Facet ratio: 1:1 really useful; 16:9 to 9:16 supported
• Headline: 40 characters

Suggestions for Fb Market advertisements:

• Hold your advert product-focused. Individuals shopping Fb Market are there to buy, to not join with pals and see what’s happening on the planet. If you wish to develop your e mail listing, this isn’t the place—however if you wish to promote your on-line merchandise on the market, Market is a good advert kind to contemplate. 
• Deal with the varieties of merchandise and costs Market consumers are searching for. Usually, items purchased and bought on Market are secondhand. So you probably have a vintage shop, it is a nice strategy to go. Past that, these consumers are seemingly searching for affordability, so high-value objects are usually not the very best contenders for this Fb advert template.
• Use high-quality product photography to face out. Many of the posts on Market are user-generated, so the visuals aren’t too powerful to compete with. A small funding in product pictures may go a good distance. 

Fb On the spot Experiences advert template

Facebook Instant Experiences are dynamic, full-screen content material experiences with an emphasis on multimedia, huge visuals, and a mixture of life-style and product. That is the vacation spot a person heads to after they click on on one among your different advert varieties. The mobile-only advert expertise gives an impactful and immersive promoting possibility. 

Specs:

• Number of images/videos: As much as 20 photographs; limitless movies 
• File kind: JPG or PNG for photographs; MP4 or MOV for movies 
• Picture decision: Full width is 1080 pixels and full top is 1920 pixels
• Video decision: Movies needs to be a minimal of 720 pixels
• Video size: You should utilize a limiteless variety of movies, however the mixed period is restricted to 2 minutes
• Textual content: A number of blocks of textual content as much as 500 phrases every
• Font: 6–60 level in HelveticaNeue, HelveticaNeue-Mild, HelveticaNeue-Medium, HelveticaNeue-UltraLight, HelveticaNeue-CondensedBold, or Georgia 
• Button textual content: 30 characters most; all textual content should match on one line, and Fb might shorten it for low-resolution screens

Suggestions Fb On the spot Expertise advertisements:

• Although your video solely must be 720 pixels at minimal, use the best decision doable. This can enhance the visible high quality of the content material and, in consequence, the cellular person’s advert expertise as properly. 
• Fb robotically selects your video thumbnails for you: the primary body of your video. Ensure that the primary body of your video matches what you’ll need the thumbnail to be.
• Create an expertise for customers relatively than only a assortment of images and movies. Inform a narrative about your model or spotlight the methods your product will improve clients’ lives, for instance. 

Fb Tales advert template

Stories ads present up on Facebook as well as Instagram or WhatsApp, should you select. These advertisements seem when a person is consuming Tales content material on the app. Fb will intermittently place a paid Tales advert in between the Tales the person is watching. 

Specs:

• Variety of photographs/movies: 1–3 photographs/movies
• File kind: JPG or PNG for photographs; MP4, MOV, or GIF for movies
• Video size: 1 second to 2 minutes; word the utmost playtime of video advertisements in Tales is 16 seconds
• File measurement: 4 GB
• Facet ratio: 9:16 for single picture or video advertisements; 1:1 for carousel advertisements; Fb recommends leaving 14% (about 250 pixels) of the highest and backside of the picture with out textual content or logos, to keep away from overlaying important parts with the decision to motion
• Textual content: 125 characters; Facebook Stories recommends adding captions to videos

Suggestions for Fb Tales advertisements:

• Tales advertisements are full display and seen on cellular gadgets, so hold that in thoughts when creating your movies. You’ll wish to shoot movies and images vertically so that they render accurately in Tales feeds. 
• You’ll be able to go for the carousel format and use a number of photographs or movies to create a Tales advert. This might work properly you probably have a number of merchandise in a set or wish to spotlight varied options. 
• Focus in your first body. Facebook notes how Tales customers are used to fast, prompt content material experiences—and your advert ought to sustain with the tempo. Nail the primary body and goal to maintain customers engaged with quick-hitting content material. 
• Use a mixture of photographs and movies. A combination of transferring and nonetheless visuals can stand out and make customers cease or faucet again to view it once more. 

Fb assortment advert template

The Facebook collection ad format is a conversion- and product-oriented advert kind that makes it ultimate for ecommerce companies. With this advert, you get a major picture or video in addition to three smaller photographs displayed in a grid beneath. When a person faucets on the advert, they head to your On the spot Expertise. 

Specs:

• Primary image/video aspect ratio: 1:1 is really useful; 1.91:1 to 4:5 is supported
• Variety of secondary photographs: 3 product photographs
• File kind: JPG or PNG for photographs; MP4, MOV, or GIF for movies
• Decision: No less than 1080 x 1080 pixels; no most decision
• Picture most file measurement: 30 MB
• Video most file measurement: 4 GB 
• Textual content: 125 characters
• Headline: 40 characters
• Different necessities: On the spot Expertise is required when utilizing assortment advertisements 

Suggestions for Fb assortment advertisements:

• Select the precise Fb advert template on your assortment advert. Use the On the spot Storefront you probably have greater than 4 merchandise and wish to drive folks to your web site to make a purchase order. The On the spot Lookbook is good for displaying your merchandise in motion via life-style and contextual pictures. And go for On the spot Buyer Acquisition whenever you need folks to transform proper there in your cellular touchdown web page or take a selected motion in your app or web site. 
• Think about using Fb video advertisements on your assortment advertisements. Fb says customers have interaction with video advertisements greater than advertisements that includes nonetheless photographs and images. 

Use free Fb advert templates to hurry up your advert creation

Quick on time? You’ll be able to design a profitable Fb advert in seconds with Canva’s ad template, or use those out there in Fb without spending a dime, and enhance the way you market your business on social media. Add your emblem and model colours, customise fonts and designs, and select from curated templates so that you’re not caught with a clean web page.