The Duct Tape Marketing Podcast with John Janstch
On this episode of the Duct Tape Marketing Podcast, I interviewed Ben Guttmann, a advertising and communications professional, professor, and writer of Merely Put: Why Clear Messages Win — and Tips on how to Design Them. He’s an skilled advertising govt and educator on a mission to get leaders to extra successfully join by simplifying their message.
Presently, Ben teaches digital advertising at Baruch School in New York Metropolis and consults with a variety of thought leaders, venture-backed startups, and different manufacturers.
Key Takeaway:
From the design of his e-book cowl to the clear title, Merely Put: Why Clear Messages Win―and Tips on how to Design Them, Ben highlights the significance of simplicity. He talks about ideas like fluency and discusses how the issues we understand as simple typically result in optimistic reactions. Ben and I explored the 5 key ideas of straightforward messaging: being useful, centered, salient, empathetic, and minimal. Understanding these ideas can considerably affect the way in which you market your online business.
Questions I ask Ben Guttmann:
- [01:32] What was the thought course of that went into making an attempt to make the e-book cowl so simple as potential?
- [04:56] Why do clear advertising messages win?
- [06:30] Do you discover it’s really more durable to be easy?
- [10:48] Is simplicity a method that individuals can really use in some methods to mislead?
- [12:05] What are some examples of nice messages and why?
- [14:03] What are the 5 ideas of learn how to create easy and efficient advertising messages?
- [15:33] How do you present empathy in your advertising message?
- [19:10] How can individuals join with you and the place can they discover your e-book?
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