DoubleVerify, suppliers of a platform for digital media measurement, information, and analytics, has expanded measurement protection to advertisers utilizing Twitch stock and Amazon {custom} audiences in Amazon DSP with a server-to-server integration.
“Amazon Advertisements continues to interrupt new floor in driving actual enterprise outcomes for advertisers whereas making certain marketing campaign measurement will be independently verified,” stated Steven Woolway, govt vp of enterprise improvement at DoubleVerify, in an announcement. “We’re thrilled to construct on our profitable integration with Amazon DSP and increase our measurement protection, enabling advertisers to seamlessly activate DV third-party measurement options throughout Twitch stock and Amazon {custom} audiences.”
DV provides Amazon DSP advertisers media high quality and efficiency options to measure and optimize adverts served to Amazon {custom} audiences, with a S2S integration. Amazon {custom} audiences are custom-built segments that may assist firms attain and re-engage with consumers instantly by way of Amazon DSP. DV’s options out there to Amazon DSP advertisers embody viewability, model suitability, fraud and invalid site visitors, in-geo, and DV Genuine Consideration.
Moreover, advertisers can launch DV’s viewability, fraud/IVT, and in-geo measurement options throughout stock out there on Twitch, an interactive reside streaming service for gaming, leisure, sports activities, music, and extra by way of the Twitch Advert Server and/or Amazon DSP.
Detailed marketing campaign metrics and insights will be accessed by advertisers throughout Twitch stock and Amazon {custom} audiences utilizing DV Pinnacle.
