Navigating the Google Analytics Landscape

The Duct Tape Marketing Podcast with Julian Juenemann

On this episode of the Duct Tape Marketing Podcast, I interviewed Julian Juenemann, the founding father of JJAnalytics, an organization that helps companies undertake the data-driven approach of Digital Advertising and marketing.

In 2015, he launched the MeasureSchool YouTube channel to achieve out and train this new approach of promoting to others. With over 150,000 subscribers, MeasureSchool has develop into the main video supply for a lot of entrepreneurs to be taught these data-driven strategies.

Key Takeaway:

Throughout this episode, we focus on the transition from Google Analytics to Google Analytics G4 and its vital variations from the earlier model. We additionally realized how privateness issues and altering information retention practices have pushed the necessity for this transition. Moreover, we discuss how companies must adapt and leverage information visualization instruments for higher insights since AI is enjoying an rising function in information evaluation. Nevertheless, belief within the output of such instruments stays a crucial concern.

Questions I ask Julian

• [00:54] What are the variations between Google Analytics and the brand new Google’s platform?
• [04:41] About this new platform, what does it do otherwise, and what does it do higher?
• [07:08] How does the info visualization work on this new platform?
• [09:11] What’s the connection between Google Analytics and Google Tag Supervisor?
• [14:12] Does this new device has any enhancements for advert monitoring?
• [16:30] Moreover Google, what are another analytics instruments that you just’d advocate?
• [18:46] What’s the function of AI in analyzing Google Analytics information?

Extra About Julian Juenemann

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This episode of the Duct Tape Advertising and marketing Podcast is dropped at you by the DeskTeam360

Desk group 360 is the #1, flat-rate, digital advertising integration group, that helps small companies and advertising companies with graphic, internet design, and on-page advertising companies.