At its September 2023 Investor Day, Pinterest acknowledged greater than half of its customers view the platform as a spot to buy, and buyable gadgets saved to its boards elevated 50% year-over-year.
Pinterest continues its efforts to make the platform extra shoppable. The corporate not too long ago introduced cellular deep hyperlinks for Pinterest-managed advertisers and added direct hyperlinks as new methods to assist consumers go from discovery to buy. Cell deep hyperlinks ship customers to a selected web page in a retailer’s cellular app. Direct hyperlinks take folks from a Pinterest advert to a retailer’s web site with one click on.
Moreover, Pinterest has expanded its ecommerce ecosystem with new integrations for Salesforce Commerce Cloud and Adobe Commerce, constructing on present integrations with Shopify and WooCommerce. The brand new integrations enable retailers to handle their Pinterest product catalogs straight inside the Salesforce or Adobe functions they already use.
Retailers concerned about Pinterest’s ecommerce efforts can be taught from high manufacturers and influencers.
Here’s a checklist of the preferred accounts on Pinterest. There are inspirational model boards, model collections, product tags to buy, and extra.
Oh Joy
Oh Pleasure
Oh Joy, essentially the most adopted account on Pinterest, is from the L.A.-based life-style model and design firm by Pleasure Cho. Oh Pleasure creates licensed product traces for Goal, Petco, Band-Support, and extra. In style Pinterest boards embody Clothing, Recipes, and For the Home. 15.1 million followers.
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Poppytalk
Poppytalk
Poppytalk is a artistic studio and life-style model primarily based in Vancouver and based by Jan Halvarson. Launched to catalog inspiration from typography to inside design, Poppytalk now covers design parts, do-it-yourself initiatives, entertaining and recipe creations, artwork and pictures, inside design, structure, and extra. Its Entertaining + Fun board has 6 million followers alone. 10.4 million followers.
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Tasty
Tasty
Tasty, from BuzzFeed, is a community for fast meals movies and recipes. Tasty was initially a BuzzFeed Fb web page that featured brief, comfort-food movies. Its Pinterest boards embody meals genres and meal hacks, resembling Chicken Dinners, Pastas, and Desserts. Tasty attracts greater than 10 million month-to-month views. 10.3 million followers.
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Maryann Rizzo
Maryann Rizzo
Maryann Rizzo is an inside designer with boards of inspirational photos to design, adorn, craft, prepare dinner, backyard, entertain, gown, and journey in model. Her fashionable board Everything has 4.5 million followers. 9 million followers.
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Mamas Uncut
Mamas Uncut
Mamas Uncut is a parenting website by Bekka Palmer. It options boards on mother Q&A, parenting information, house hacks, child names, and lifestyle-related content material (e.g., tattoos and humor). In style boards embody Baby, Lifestyle and Inspiration, and Mamasuncut Inspiration. Mamas Uncut attracts greater than 10 million month-to-month views. 8.5 million followers.
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Cathie Hong Interiors
Cathie Hong Interiors
Cathie Hong Interiors is an inside design agency primarily based in San Francisco. Its inspirational boards pin content material on inside and out of doors design, tile and supplies, shops and shows, packaging and branding, common inspiration, in addition to the studio’s personal work. The Dining Inspiration board has over 3 million followers. 7.9 million followers.
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Jane Wang
Jane Wang
Jane Wang is the mom of Pinterest co-founder Ben Silbermann. Jane Wang’s boards comprise inspirational content throughout a variety of matters, together with DIY, Octopus, and Small things that work very well. Her food-focused Delicious board has over 6 million followers. 7.7 million followers.
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HonestlyWTF
HonestlyWTF
HonestlyWTF, curated by Erica Chan Coffman, options something extraordinary. It has boards on partitions, artwork, footwear, lighting, areas, jewellery, footwear, magnificence, typography, and extra. In style boards embody DIY and Home Sweet Home. HonestlyWTF attracts greater than 10 million month-to-month views. 7.2 million followers.
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Bonnie Tsang​​
Bonnie Tsang
Bonnie Tsang is a visible artist and a mother of two women. Her boards function inspirational and classy photos of structure, style, colour, stripes, locations to go, and meals design. In style boards embody Living Spaces and Workspace. 7 million followers.
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Pejper
Pejper
Pejper is a Swedish life-style weblog specializing in inside design and the surroundings. Pejper’s Pinterest boards embody Work Rooms and Green Living – Garden. Its Beautiful Residing board has over 3.3 million followers. 6.8 million followers.
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Evelyn
Evelyn
Evelyn has a variety of matters throughout almost 200 boards, together with Passport to Western Europe, Nature’s WIndows, and America the Beautiful, Traveling the USA. 6.8 million followers.
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Style Me Pretty
Model Me Fairly
Style Me Pretty focuses on weddings with inspirational photos and featured merchandise. In style boards embody Bridal Hair & Hairstyles and Wedding Cakes. Model Me Fairly attracts greater than 10 million month-to-month views. 6.4 million followers.
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Harper’s Bazaar
Harper’s Bazaar
Harper’s Bazaar pins gadgets from its journal, together with tagged content material to buy at its on-line retailer, and attracts greater than 10 million month-to-month views. In style boards embody Street Style and Beauty & Hair. 6.4 million followers.
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Trey Ratcliff
Trey Ratcliff
Trey Ratcliff is the creator, author, and photographer behind the each day journey weblog StuckInCustoms.com. His Pinterest boards function journey photos. The My Favorite Travel Photos board has over 6.2 million followers. 6.4 million followers.
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Nordstrom
Nordstrom
Nordstrom pins and curates photos on girls’s style, males’s model, purses, footwear, house decor, and extra. Followers can even store tagged photos. Nordstrom attracts greater than 10 million month-to-month views. In style boards embody Women’s Style, Home, and Skincare & Beauty. 5.4 million followers.
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Veanad
Veanad
Veanad is curated by a Seattle-based architect with boards specializing in area, jewellery, wardrobe, and weekend photos. Its fashionable board Beauty has over 5 million followers.
5.2 million followers.
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L.L.Bean
L.L.Bean
L.L.Bean pins its product photos on boards resembling L.L.Bean Style, L.L.Bean Footwear, and Be an Outsider. L.L.Bean attracts greater than 10 million month-to-month views. 5 million followers.
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Christine Martinez Loya
Christine Martinez Loya
Christine Martinez Loya pins inspirational photos throughout varied topics, together with Looks I Love, Interiors I Dream Of, and DIY Projects I’ll actually make time for. Her fashionable board Phrases to Stay By has over 4.4 million followers. 5 million followers.
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Wedding Chicks
Wedding ceremony Chicks
Wedding Checks curates inspirational wedding ceremony photos and style with boards resembling Wedding Dresses and Venues. It additionally covers wedding ceremony planning, resembling Guestbooks Ideas, Gift Ideas & Wedding Apps, and DIY Projects. Wedding ceremony Chicks attracts greater than 10 million month-to-month views. 4.9 million followers.
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Stephanie Brinkerhoff
Stephanie Brinkerhoff
Stephanie Brinkerhoff is an occasion hair and make-up artist, in addition to a hairstyling educator. Her account contains boards on Hair Accessories, Lifestyle, Fashion, and Pretty Hair. 4.9 million followers.
