Step 6: Create a content material system
Realizing your area of interest and being good at fixing issues is only one piece of the pie.
A one-person enterprise is generally about advertising and marketing. In Justin’s world, advertising and marketing = content material.
Which means making content material from LinkedIn and Twitter. Each. Single. Day. With out failure.
Content material is a grind. It takes numerous hours to analysis. Numerous hours to write down. Numerous hours to edit. Numerous hours to refine. The grind by no means stops.
That’s why you want processes and techniques to constantly make as a lot high-quality content material as you possibly can.
Justin is a grasp of content material techniques. On this part, I’ll stroll you thru 3 of Justin’s confirmed techniques for (1) ideating, (2) making content material and (3) driving site visitors to your merchandise.
1. The ideation system
It’s simpler to write down content material when you have got lots of concepts.
Justin makes use of an concept referred to as the ‘Content material Matrix’ to brainstorm lots of of content material concepts in a single fast blast.
The matrix is actually a spreadsheet with two components.
- Themes (on the left column)
- Types (on prime row)
The Themes
These are all of the subjects associated to your area of interest.
For instance, potential themes for social media managers embody:
- Social media platforms and instruments
- Content material scheduling
- Social media technique
- Engagement metrics
- Automated postings
- Viral content material suggestions
What are the issues which might be associated to your particular specialty?
Checklist them.
The Types
These are the types and constructions of content material that you should utilize.
For instance, listed here are 8 frequent types that I take advantage of:
- X vs Y: Evaluating two issues
- Listicle: Listed factors, i.e. ‘5 finest methods…’
- Remark: Merely making an remark
- Motivational: Motivation associated to your area of interest
- Actionable: Educate individuals do one thing
- Analytical: Break one thing down into the info
- Contrarian: Say one thing that’s in opposition to the grain
- Current vs Future: Method we do one thing immediately vs future
Right here’s what the Content material Matrix would possibly seem like for Justin: