Similarweb is introducing Search Tracker with a pair of search advertising and marketing instruments centered on natural SEO and heading off aggressive threats in pay-per-click search.
Similarweb’s Search Tracker module consists of Rank Tracker and Model Safety, which collectively help a holistic technique throughout each natural and pay-per-click search advertising and marketing. search engine optimization consultants from Rank Ranger, which Similarweb acquired in 2022, contributed to the Search Tracker module of Similarweb 3.0.
Rank Tracker is a every day key phrase monitoring instrument that helps search engine optimization groups see which key phrases are working, the place they should optimize additional, and the place opponents have an edge.
Model Safety is a every day pay-per-click monitoring instrument that alerts groups to threats like opponents bidding on their model names or key phrases.
“Pace is essential in search advertising and marketing, making every day information updates important for any digital advertising and marketing staff,” mentioned Or Supply, CEO of Similarweb, in a press release. “Our clients inform us that they will counter aggressive threats extra successfully and benefit from alternatives earlier than they slip away after they reply shortly, and offering extra present information is among the methods we’re responding to that requirement. As well as, search engine optimization and PPC groups and the instruments they use are too typically siloed, resulting in disjointed methods. Search Tracker helps convey these groups collectively round a single supply of reality.”