Do People Still Read Blogs in 2023? We Asked Consumers [New Data]

Based on our 2023 State of Marketing report, blogs are among the many prime advertising channels that supply the very best ROI.

Regardless of numbers displaying how blogs can profit enterprise, some entrepreneurs and enterprise house owners surprise, “Do individuals nonetheless learn blogs?”

To find out the place weblog readership would possibly stand as we speak, I surveyed 325 individuals about how usually they learn blogs. This is what I do know:

Do people still read blogs anymore?

How to Get More Blog Readers

Building a Better Blog

Moreover, running a blog remains to be extremely invaluable for search engine optimization. Virtually a third of marketers use search engine-optimized blogs to draw and convert leads.

That can assist you seize consideration from giant audiences — even when they much less often learn blogs — listed below are 5 methods to innovate your weblog technique.

This is one example of a blog post the place we included a video associated to its matter:

On prime of bettering the person’s expertise, putting movies on your blog can also make web content rank in video-based search results. Moreover, video content material can be extremely participating while you share them in your social media channels.

For those who suppose creating movies will probably be too costly or technical for your online business, there are methods you should use to supply movies on a price range.

This step-by-step guide walks you thru how you can brainstorm, script, and affordably shoot movies to your weblog or different platforms, even when you do not have an enormous price range.

Many AI video generators are additionally obtainable, making video creation fast, simple, and cost-effective.

2. Add infographics or different unique photographs to your content material.

You do not should be an skilled graphic designer to create visually interesting infographics. After I labored as a digital journalist for native newsrooms, I usually needed to design graphics on brief discover for breaking information.

I wasn’t conversant in Photoshop and had no actual graphic designer expertise — however I did have Canva. And that received the job accomplished.

With all of the know-how and design-related apps as we speak, creating basic graphics isn’t impossible, complex, or time-consuming. In actual fact, I used Canva to make the primary few infographics on this article.

For those who rent a graphic designer or get the cling of making graphics shortly, you can too take a look at posting infographics as the middle level of your weblog posts. Here’s a post the place the HubSpot Weblog did exactly that:

Whereas it would take a little bit bit longer to create branded designs and templates to your weblog initially, these visuals will probably be useful for gaining image search traffic.

Like video content material, unique photographs could be extremely shareable and interesting on social media.

3. Publish unique information, quotes, and skilled insights.

Some bloggers suppose they’ll get away with writing brief, light-lift weblog posts between 200 and 300 phrases. Whereas tiny, low-effort posts would possibly get some search visitors, they will not make your content material really feel unique or fascinating to the reader.

To compete with extra skilled weblog websites, write in-depth posts with information and information to again up every level you talk about. For those who want help crafting lengthier weblog posts, attempt HubSpot’s AI Blog Author or Free Blog Maker.

You possibly can put up in your weblog if you happen to leverage information assortment platforms like on-line survey platforms to gather unique information. This may make your content material look extra credible and reliable, but it surely additionally can boost search traffic. This is how:

Whenever you embrace your information in weblog posts, different bloggers or journalists in search of information to again up their factors would possibly hyperlink to your posts as proof.

These hyperlinks are sometimes known as “backlinks.” Whereas getting talked about on different web sites definitely boosts model consciousness, backlinks additionally improve your authority in search engines.

Like information, original quotes also encourage backlinking. Other than this profit, weblog posts with quotes or skilled insights from industry thought leaders could be shareable or participating on social media platforms like LinkedIn.

Information, skilled quotes, and insights additionally present information, and plenty of readers are drawn to blogs that present a chance to study one thing.

Within the survey, 61% of respondents stated they have been drawn to the final three blogs they learn as a result of they wished to study one thing, educate themselves, or reply questions unrelated to their profession or education. 

4. Use search engine marketing methods to construct visitors and rank on search pages.

Whereas most of the suggestions above will enable you to enhance your non-organic visitors and the reader’s expertise, you also needs to take note of natural visitors — which is able to doubtless account for many of your views.

Other than movies, visuals, and inspiring backlinks with unique data, you can too enhance natural visitors by leveraging keyword research and other SEO strategies.

For those who‘re new to search engine marketing or search engine marketing, getting up to the mark on these methods is simple.

Whereas some ways are so simple as including various textual content to your photographs, others embrace inner linking associated weblog posts to a brand new piece you’re publishing.

Try this weblog put up to rise up to hurry on just a few simple and efficient search engine marketing ways.

5. Promote your content material on the appropriate platforms.

Though search engine marketing will doubtless be your major visitors supply, you may nonetheless wish to make sure you promote blog posts on social media channels.

Why? Whereas it can take time for weblog posts to rank in search end result pages, you possibly can share your content material on social media, e mail, or different channels to achieve non-organic visitors instantly after you publish a put up.

Lastly, selling any content material out of your web site successfully boosts model consciousness. Our survey exhibits that almost all weblog readers (30%) uncover weblog posts by way of social media posts and promotions.

Simply 18% discover blogs by way of search engine outcomes.

By posting invaluable blogs in your channels, you could possibly achieve extra followers, post shares, and engagements from audiences you did not have earlier than constructing a social media technique.