ON24, suppliers of a gross sales and advertising platform for B2B digital engagement, has built-in with NetLine, a B2B content material syndication lead technology community.
Collectively, ON24 and NetLine will present B2B entrepreneurs one resolution to create experiences, promote content material, and drive demand, together with the power to do the next:
- Increase viewers attain by selling upcoming webinars and digital occasions by means of content material syndication;
- Enhance lead high quality by focusing on particular audiences by vertical, area, account and persona, utilizing first-party information;
- Streamline processes and lead move with a direct integration between ON24, NetLine, CRM and/or advertising automation platforms;
- Repurpose content material by selling on-demand webinars and different property to new audiences; and
- Distribute content material throughout a community of media publications.
“To successfully interact and convert right now’s fashionable purchaser, enterprises have to ship high-value content material throughout a number of digital channels. However, executing an omnichannel technique takes time and bandwidth that groups right now simply do not have,” mentioned Callan Younger, chief advertising officer of ON24, in an announcement. “We’re excited to convey our prospects a novel resolution to this downside by means of our partnership with NetLine. Now, our prospects could have a seamless course of for selling, amplifying, personalizing, and repurposing digital advertising campaigns to spice up their attain and pipeline progress, finally getting extra outcomes with fewer sources and advancing their success.”
“By combining NetLine’s sturdy content material syndication community and ON24’s main platform for digital engagement, we’re equipping our prospects with entry to first-party information that may expedite offers,” mentioned David Fortino, chief technique officer of NetLine, in an announcement. “This highly effective mixture can be a game-changer for entrepreneurs, enabling them to offer their audiences with extremely related content material and drive significant outcomes for his or her companies.”
