Providing your customers with high-quality products can be challenging. Finding a way to make those products affordable can be even harder.
Vicky Scalia understands this problem all too well. She’s the co-founder and co-CEO of L’Intervalle, a footwear model with greater than 15 shops throughout Canada and a loyal following on-line. Forward, Vicky shares the best way to keep excessive manufacturing requirements whereas making a product that gained’t break a buyer’s finances.
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Chopping out the intermediary
Vicky launched L’Intervalle out of her personal want. “Once I seemed for sneakers, it was both sneakers that didn’t actually final or the standard wasn’t at par, or it was a query of getting to spend a whole lot even 1000’s of {dollars},” Vicky says.
The primary cost-saving technique that helped L’Intervalle provide inexpensive, well-made sneakers was chopping out the intermediary. “We work immediately with our manufacturing unit companions to have the ability to reduce the prices when it comes to the sourcing,” Vicky says.
Connecting together with your manufacturing companions on a deeper degree
L’Intervalle works with companions in Europe and South America, and it’s an vital a part of Vicky’s job to grasp the values and targets distinctive to those locations.
“Perceive the completely different cultures, as a result of it’s positively [going to show up] in many alternative methods,” Vicky says.
On high of training herself on their tradition and customs, Vicky prides herself in deciding on companions with whom she shares similarities past the enterprise of constructing sneakers.
Counting on analysis and professional recommendation
Entrepreneurs can’t be consultants in each space of their enterprise, so don’t be afraid to rent outdoors assist. “Encompass your self with the precise consultants that provides you with the precise recommendation,” she says.
“As we had been doing our analysis for the model, our children saved us accountable to it, and we wished to do issues in another way as a result of we felt an obligation to the planet and in direction of our future generations,” Vicky says.
She wished all the things to be as ethically sourced and produced as potential, so she employed consultants who would be capable to information her and her companion in the precise path.
Asking for assist isn’t at all times straightforward, however it’ll assist your online business stay sustainable over time. After consulting consultants within the discipline, the crew at L’Intervalle determined to work with vegetable-tanned leather-based as an alternative of utilizing chrome-tanned leather-based, because the latter leaves behind extra waste and negatively impacts the setting.
It’s not inconceivable to maintain prices low whereas nonetheless providing a high-quality product to your clients. It takes shut consideration to element and a dedication to constructing sturdy relationships.
Take a look at the complete Shopify Masters episode to listen to how Vicky and her crew handle to maintain prices low at L’Intervalle whereas nonetheless increasing its retail and on-line presence.
