Social media is a low-cost advertising and marketing channel small companies can use to broaden their attain and construct connections with their target market. With the fitting platforms, content material, and messaging – your model can set up a web-based presence and familiarize your followers along with your services.
It’s anticipated that there are over 4.76 billion active social media users. We solely count on this quantity to proceed to develop within the upcoming years. As a enterprise, you possibly can capitalize on this by diversifying your content material and staying strategic along with your strategy to social media advertising and marketing for small companies.
Listed here are 10 small enterprise social media concepts you possibly can strive at present:
1. Flip Prime Performing Blogs Into an Instagram Carousel
If a weblog performs properly organically, it is going to possible carry out properly on social media. As an alternative of posting a inventory picture and including a hyperlink to your weblog, flip it into a visible, easy-to-digest carousel. This manner, your followers can study out of your content material with out leaving Instagram.
Weblog content material may also be used for Instagram tales, Fb posts, and at the same time as a script for an upcoming LinkedIn Dwell. When repurposing your search engine optimisation content material, you possibly can maximize the ROI and hold your followers knowledgeable and engaged throughout numerous platforms.
2. Create Pinterest Boards and Pins
Social media customers use Pinterest to buy, brainstorm, and seek for inspiration. Rising your presence on this platform will hold your merchandise prime of thoughts and enhance internet visitors.
In case you’re operating out of concepts on how you can use Pinterest in your social media technique, contemplate:
- Present Guides
- Vacation or Seasonal Content material
- How-tos and Guides
- Video or carousel pins
- Prime merchandise
- Boards by class (garments, furnishings, and so forth.)
Don’t be afraid to make use of your competitor’s Pinterest posts and boards as inspiration. What content material are you able to mimic or make your individual? What’s one thing your rivals aren’t doing that you are able to do? Get artistic, optimize, and check a couple of concepts to search out what works for you.
3. Interact With Your Group
Social media administration for small companies is about greater than the content material you create. You wish to deal with constructing a thriving neighborhood that loves and appreciates your model. Top-of-the-line methods to do that is to ask questions within the copy, reply to feedback, and keep on prime of your inbox.
Social media managers ought to carve out at the very least 5-10 minutes every day for neighborhood engagement. This may present your followers that you simply’re lively on each platform and care about their expertise.
4. Leap on TikTok Traits
TikTok traits are a fun-filled solution to get extra eyes in your content material and enhance your probability of going viral. It additionally makes your small enterprise really feel extra relatable, particularly for a youthful viewers.
You should utilize the TikTok Trend Discovery function to search out trending subjects on TikTok. This free instrument helps companies and content material creators discover trending hashtags, songs, and creators. You may as well slim your search by nation to see what’s trending in your space.
5. Play With Completely different Forms of Content material
At all times goal for a wholesome mixture of content material in your social media advertising and marketing for small companies. For a lot of, social media is an escape. They use it to unwind and chill out after an extended day. Meaning they don’t all the time wish to look by way of content material always geared toward promoting to them.
If you spotlight your workers, humor, function, or values, you’re humanizing your model and giving your followers a style of your organization tradition. It is a wonderful means to enhance your model’s picture and enhance credibility.
6. Host A Social Media Contest
A social media contest is an efficient solution to generate pleasure round your services and develop your social media following. With the fitting strategy, you possibly can broaden your attain and convey extra internet visitors to your web site. Social media contests work nice with vacation content material, product launches, and anniversaries. You’ve gotten a possibility to get artistic and have enjoyable along with your strategy.
Listed here are some frequent social media contests you possibly can strive:
- Picture Sharing Contest
- Hashtag Problem
- Tag a Buddy
- Share an Expertise
- Prefer to Win
7. Ask Extra Questions
An effective way to extend submit engagement is to finish with a query. Whether or not it’s a enterprise query on LinkedIn or one thing playful on Instagram, this small adjustment in your messaging might help enhance engagement and enhance your submit visibility.
8. Change Up Your Scheduling Cadence
In case you solely submit content material on the identical time and day each week, it’s time to modify issues up. Switching up your scheduling cadence will show you how to higher perceive your followers’ behaviors and see after they’re essentially the most lively on-line.
For instance, in the event you solely submit as soon as every week, contemplate upping it to 2 or thrice till you discover your candy spot for that platform. How typically you submit could fluctuate relying in your business, so don’t be afraid of trial and error.
9. Go Dwell On LinkedIn
In case you personal a small B2B enterprise, LinkedIn Dwell is usually a nice interactive content material sort to generate extra leads on-line. LinkedIn additionally has a lead-gathering function, so you possibly can collect registered attendee emails and use them for lead gen.
To get began, merely:
- Decide a subject
- Select a date and time
- Market the occasion on social media and electronic mail advertising and marketing
- Collect leads and join with them after the occasion
10. Give attention to Brief-Kind Video Content material
Movies are arguably one of the in style sorts of content material you possibly can create. The truth is, research counsel that 72% of social media users desire video content material over differing types. The fantastic thing about short-term video content material in at present’s digital age is that it doesn’t should be skilled or good. Social media customers desire content material that has an natural really feel. This helps humanize and enhance your model’s on-line picture.
Take Your Small Enterprise Social Media Technique to the Subsequent Stage
Social media is invaluable and each small enterprise can profit from it. Irrespective of which small enterprise social media concepts you select to deal with, the crew at Townsquare Interactive is right here to assist.
We’re the consultants in social media management for small companies. Our crew has hands-on expertise serving to small companies set up their on-line presence.
Contact us at present to learn the way we might help along with your small enterprise’s social media.
