How to Start A Podcast: A Complete Step-by-Step Guide [2023]

podcast microphone in a dark studio

Many companies use podcasts to speak instantly with their viewers. It’s one of the vital efficient methods to connect with people anytime and wherever.

Podcasts will let you share related data, comparable to updates about your enterprise, industry-related subjects, schooling, and extra, together with your viewers. In addition they assist build credibility and brand awareness and nurture relationships.

And with over 57% of people from the US listening to podcasts, it is best to contemplate whether or not a podcast is smart in your small enterprise.

It’s not troublesome to start out a podcast, but it surely might be costly and time-consuming with out the right steps, like good branding and efficient promotion methods.

Over the previous fifteen years, our crew has helped a whole bunch of entrepreneurs, small companies, and types begin and launch podcasts. We’ve appeared on hundreds of podcasts and have organized webinars on generating leads from podcasts. We’ve additionally written about this subject extensively. This information shares the actionable insights, suggestions, greatest practices, and experience we’ve developed after serving to over 100 thousand manufacturers.

Listed here are seven steps on begin a podcast in your small enterprise:

1. Know your focus and viewers

Keep away from tackling something underneath the solar in your podcast, particularly should you’re beginning. It’s important to be particular in regards to the subject of your podcast to draw the fitting viewers. Ask your self these questions:

  • What’s the subject I’m inquisitive about most? Do I’ve loads of expertise or data about that subject?
  • Does my audience resonate with this subject?
  • Can I relate this subject to my enterprise?
  • How can my model present schooling by means of this subject? What related private experiences can I share with my viewers?

It’s greatest in case your focus is expounded to your enterprise. It will present your authority and experience and assist increase your credibility and belief together with your viewers.

After narrowing down your subjects, choose an applicable podcast title that displays your topic, resonates together with your viewers, and is brand-appropriate.

Do not forget that your podcast name will decide your audience’s curiosity. So, spend time and develop an inventory of phrases that hits all the necessities and slim it right down to essentially the most becoming ones till you lastly discover the most effective podcast title in your small enterprise. You may even use a podcast name generator should you’re caught.

And keep in mind to maintain the title recognizable. This eCommerce podcast, for instance, retains it easy. It’s about Shopify e-commerce and is known as eCommerce Fastlane.

Lastly, choose your targets for starting a podcast. Some good causes to start out a podcast are:

  • to generate leads
  • to construct thought management and be acknowledged as an {industry} chief
  • to share necessary messages

Will your enterprise thought succeed?

illustration of entrepreneur evaluating startup ideas

2. Decide your podcast model

Choose a podcast model and format that fits you greatest. There are numerous podcast types that you may select from, together with:

  • Interview
  • Solo/monologue
  • Panel
  • Storytelling
  • Conversational/co-hosted
  • Theater format

Most podcasts use the interview, conversational, or storytelling format. You may as well select to create a novel format. The necessary factor is to present your podcast construction to make creating content material simpler for you and your viewers to digest your content material higher.

Subsequent, choose the size of your podcast and the frequency of uploads. Most podcasts are likely to final 20-45 minutes in size to cowl a subject comprehensively. Notice that podcasts hardly ever observe a strict script to look extra real and informal to the listeners.

It’s greatest to add as soon as per week whenever you begin and modify your frequency whenever you higher perceive your viewers. Set and observe a daily schedule in your podcast to make sure constant, high-quality content material in your viewers.

If you happen to need assistance from a podcast agency, contemplate the areas you need assistance with (e.g., promoting, modifying, advertising and marketing, promotion, reserving, and many others.) and identify a podcast agency that may assist you.

3. Select the fitting gear

You don’t want skilled gear in your podcast, particularly should you’re beginning. Get the fitting instruments that suit your finances and desires. Prioritize getting essentially the most essential gear, comparable to:

  • Microphones
  • File and modifying instruments
  • A quiet house

Essentially the most important consider your podcast is the sound. You can begin a podcast utilizing a cheap headset or your telephone’s inner microphone. However that would compromise the listening experience for your audience. Think about investing in a high-quality microphone with out breaking the financial institution.

Additionally, you will want audio software program to start out a podcast. If you happen to personal an iPad or a Macbook, you need to use the free GarageBand professional-level audio software program obtainable in your system. For PC customers, you need to use Audacity totally free. Or you need to use a web-based audio recording instrument like Podcastle that helps you obtain higher sound with out costly particular gear. 

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4. Begin recording

Begin recording your first podcast. Familiarize your self with the recording course of and report as many instances as you need till you’re extra comfy.

Don’t try for perfection in your first recording. As an alternative, goal to report to search out areas the place you suppose you’ll be able to enhance higher. Test in case your microphone is working accurately. Be taught the fundamentals of audio modifying and including results to your podcast.

If you happen to’re conducting interviews, ensure you do it correctly. Begin by constructing rapport together with your visitors and making them really feel comfy. Put your conversational abilities to make use of and goal to ask intuitive questions all through the interview.

Make sure you ask related questions that can present invaluable data in your listeners. Keep away from boring your listeners with irrelevant questions.

5. Edit and model your podcast

Merely sharing your podcasts with out slicing irrelevant elements or including distinctive parts can rapidly bore your listeners. Be sure that the completed product is entertaining and has a brand-appropriate design.

Give attention to three important podcast parts comparable to:


  • Music. Keep away from making your audio awkward with clean elements in between conversations or commercials. Use music to fill in these elements and in your intro and outro. Elevate the remainder of your audio recording by including particular sound results highlighting important parts of your podcast.
  • Voice-overs. At all times begin your podcast with an introduction about your self or your enterprise. Begin with a brief voice-over for openings and wrap up every episode properly. It will add a contact of persona to your podcast. You could possibly additionally embrace a fast recap about earlier episodes on succeeding episodes.
  • Artwork. Make it identified who you might be. Create brand-appropriate artwork that features your model colors, logo, podcast title, and even the host. You need your listeners to acknowledge you instantly and increase model consciousness.

6. Add and promote your podcast

Time to get your podcast stay. Select a platform in your podcast’s official launch. There are various platforms to select from. Among the hottest embrace:

  • Apple Podcasts
  • Google Podcasts
  • Spotify
  • Stitcher
  • Pandora and extra

Choose the platform that most closely fits you and your technical abilities. Some platforms, comparable to Spotify or Apple Podcasts, is likely to be extra acquainted to you, making importing and navigating the platform simpler. Guarantee to incorporate your podcast platforms in your web site for simpler entry.

Subsequent, promote your podcast earlier than and after your launch. Embody your podcast launch in your marketing strategy and get essentially the most out of it by selling it on all of your social channelsblog, and website.

Suggestions will naturally are available as soon as your podcast has gone stay. Be open to folks’s suggestions to enhance upcoming episodes and improve your listeners.

7. Conduct thorough analysis

At all times goal to be on high of your podcasting recreation and analysis the content material you set out – even in case you have loads of experience or data on the matter.

It’s greatest to be educated in regards to the subjects you’re tackling to keep away from misinformation and shedding credibility together with your listeners. Make it a objective all the time to share entertaining, right, and informative content material in your viewers.

You may study out of your opponents and see how they conduct their podcasts, how they deal with completely different topics, and the methods they have interaction with their viewers. Customise and apply these methods to your podcast.

Beginning a podcast with out some assist could be lonesome, particularly in case you have questions. You may be a part of podcast communities comparable to Podcast CommunityShe Podcasts, and Podcast Movement to assist acquire traction and study extra from fellow podcasters.

Benefits of getting a podcast

You would possibly nonetheless suppose beginning a podcast is troublesome and never well worth the effort or assets. Listed here are methods a podcast will help your small enterprise:

  1. Podcasts will let you construct a private connection together with your viewers. Podcasts showcase your humor, candidness, and the way you suppose and talk about sure issues, making your listeners really feel aware of you. Plus, the casual setting makes you seem extra human to your viewers.
  2. Podcasts provide help to attain new audiences. Podcasts improve your possibilities of being found as a enterprise by new audiences by means of shares, which helps enhance your social proof. Folks will love you should you hold placing out high quality content material.
  3. Podcasts provide help to repurpose content material. You may simply repurpose existing content and deal with it comprehensively to teach your viewers higher. For instance, weblog posts can typically be limiting due to their phrase depend. However you’ll be able to repurpose them in your podcast and talk about them in additional element.
  4. Podcasts present further revenue. Podcasts will help you earn by means of sponsorships, adverts, and even paid visitors. And the extra your podcast has elevated in attain, the extra you may make by means of it. It’s a fantastic aspect hustle for your enterprise that helps educate folks whereas entertaining them.
  5. Podcasts can increase web site site visitors. Your listeners will naturally get interested in your enterprise, main them to click on in your web site and rising site visitors. Make sure you embrace your web site in your podcast bios should you’re utilizing streaming platforms.

Beginning one thing new will all the time be scary. But when it helps your enterprise develop and, in flip, helps educate your viewers with invaluable content material, then why not?

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