In the event you run a enterprise geared toward a youthful viewers, chances are high you’re already reaching them on TikTok. If not, it’s time to contemplate the social media platform as a part of your marketing strategy.
One of many quickest rising and most downloaded social apps on the planet, TikTok is the place the place developments are born, stars are made, and the most popular merchandise promote out in minutes. Manufacturers that perceive TikTok customers and the distinctive content material they need can obtain marketing goals with participating movies and TikTok ads.
Nonetheless unsure if TikTok is best for you or your model? Dive into the newest TikTok statistics to know the platform’s viewers, common time spent on the app, and why partnering with TikTok creators is a brilliant influencer marketing tactic.
15 TikTok statistics for manufacturers and entrepreneurs
- How many people are on TikTok?
- What are the age demographics of TikTok users?
- What are TikTok’s gender demographics?
- In which countries is TikTok most popular?
- What is the total number of TikTok downloads?
- How popular is TikTok?
- How much time do TikTok users spend on the platform?
- How fast is TikTok growing?
- EntryHow popular is TikTok for ecommerce?5
- How much money does TikTok make?
- How many influencers are on TikTok (and how influential are they)?
- What’s the ROI of TikTok marketing?
- What’s TikTok’s engagement rate?
- What are the most popular hashtags on TikTok?
- Who are the most popular users on TikTok?
The next TikTok statistics cowl plenty of subjects, together with TikTok’s viewers and demographics, TikTok for ecommerce, trending TikTok sounds and hashtags in TikTok videos, TikTok advertisements and ROI, and the way the social media platform stacks up towards rivals.
1. How many individuals are on TikTok?
As of the tip of 2022, TikTok had reached over 1.7 billion month-to-month energetic customers. Not solely is reaching one billion customers a milestone that few different social networks have achieved, however the firm reached it less than five years after its launch.
In whole time to succeed in 1 billion, the TikTok app takes second place by a slim margin behind Meta’s Fb Messenger app. Opponents like WeChat, Instagram, and YouTube every took seven or extra years to realize the identical numbers.
TikTok’s progress has been unprecedented. Firstly of January 2018, the platform had 55 million users. By 2027, it’s projected that quantity will exceed 2.2 billion.
2. What are the age demographics of TikTok customers?
As you develop your TikTok marketing technique, you need to slender in in your target market slightly than solid a large internet. However are your potential prospects even utilizing TikTok? Whereas TikTok has excessive adoption amongst Gen Z and youthful folks, different demographics are additionally utilizing the platform an increasing number of.
The most recent TikTok consumer statistics present there are 1.09 billion TikTok users aged 18 and older. It is a vital quantity as a result of these are the TikTok customers manufacturers can promote to (the minimal consumer age is 13, however TikTok advertisements can solely be proven to customers over 18).
However how does the consumer age breakdown look amongst these over 18? As of 2023, the TikTok customers over 18 fell into the next age brackets. The data in parentheses signifies the share change of TikTok customers in every demographic between 2021 and 2023.
- 18 to 24: 419.9 million customers, or 38.5% of TikTok customers over 18 ( ⬇️ 11.9%)
- 25 to 34: 354.8 million customers, or 32.5% of TikTok customers over 18 ( ⬆️ 1.9%)
- 35 to 44: 170.0 million, customers or 15.6% of TikTok customers over 18 ( ⬆️ 20.0%)
- 45 to 54: 87.3 million customers, or 8.0% of TikTok customers over 18 ( ⬆️ 25.0%)
- 55 and older: 60.1 million customers, or 5.5% of TikTok customers over 18 ( ⬆️ 61.7%)
Whereas it’s clear that Gen Z and Gen Alpha nonetheless dominate the platform, utilization amongst older generations is rising steadily, with the biggest soar taking place within the 55 and above bracket. This might be a sign that manufacturers with older goal audiences ought to severely think about advertising on TikTok.
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3. What are TikTok’s gender demographics?
In accordance with one 2022 study, TikTok’s distribution of gender identification amongst customers was as follows:
- 55.3% of TikTok customers recognized as feminine
- 44.7% of TikTok customers recognized as male
This examine didn’t embody different gender representations, comparable to non-binary. Nonetheless, it’s vital to notice that TikTok has tried to place itself as a protected area for queer expression and gender expression, banning misgendering and deadnaming from TikTok movies and feedback in 2022. TikTok’s personal COO additionally came out as non-binary this 12 months.
Five percent of younger adults (below 30) within the US determine as trans or non-binary in comparison with 1.6% of the overall US grownup inhabitants. Mapping this knowledge towards TikTok’s personal consumer demographics signifies the gender knowledge above could also be incomplete.
In case your model goals to attach with a youthful LGBTQ+ group, TikTok often is the place to succeed in them.
4. Through which international locations is TikTok hottest?
TikTok is primed to succeed in two billion customers within the subsequent 12 months or two. Whereas the app has gained international acclaim (regardless that some international locations have banned it outright), it’s extra well-liked in sure areas than others. As of April 2023, the international locations with the most active TikTok users (over 18) are as follows:
- United States: 116.5 million
- Indonesia: 113 million
- Brazil: 84.1 million
- Mexico: 62.4 million
- Russia: 51.2 million
Be aware: Whereas China doesn’t make this record, it’s solely as a result of TikTok goes by a distinct title for Chinese language customers. There, the Douyin app (additionally owned by dad or mum firm ByteDance) boasts greater than 780 million active users.
Whereas the US and Indonesia at the moment have probably the most energetic customers, TikTok is rising quick in different markets. These embody the next, which confirmed high growth of Apple App Retailer downloads within the first half of 2022 (% progress between Q1 and Q2):
- Colombia: 59.4%
- Mexico: 23.9%
- Egypt: 18.2%
- Nigeria: 12.8%
5. What’s the whole variety of TikTok downloads?
In 2022 alone, TikTok downloads exceeded 672 million worldwide, making it the primary downloaded app amongst leisure and video streaming apps. The subsequent most downloaded app within the class is Netflix, with 165 million downloads in 2022. The social app additionally beat out YouTube, Disney+, and Amazon Prime Video for whole international downloads that 12 months.
However TikTok didn’t simply dominate downloads in its personal class in 2022. It additionally beat out all different social media apps—and all mobile apps—together with Instagram, WhatsApp, CapCut, and Snapchat.
Whereas TikTok downloads skilled a surge on the top of the pandemic earlier than cooling once more, they’re on an upward pattern into the second half of 2023.
In whole, the TikTok app has racked up greater than 3.5 billion downloads since its inception.
6. How well-liked is TikTok?
Though TikTok dominates in progress and is probably the most downloaded app within the leisure class, it nonetheless has a solution to go to catch among the different social media giants. TikTok is at the moment the sixth-most-popular social network globally (closing in on WeChat), ranked by variety of energetic customers:
- Fb: 2.99 billion
- WhatsApp: 2.7 billion
- YouTube: 2.68 billion
- Instagram: 2.5 billion
- WeChat: 1.67 billion
- TikTok: 1.67 billion
TikTok is forecasted to succeed in 2.25 billion users by 2025 and its progress charge is exceeding that of its opponents, due to this fact it received’t be stunning to see TikTok climb within the ranks in coming years.
7. How a lot time do TikTok customers spend on the platform?
Social media customers within the US report that almost all of their time spent on social apps is devoted to TikTok. The favored video sharing app accounts for 32% of customers’ social media time, whereas in second place, Instagram and Fb account for under 20% every.
However what does this imply by way of precise time spent on the app? In 2023, the typical consumer spends 55.8 minutes per day creating and shopping TikTok movies—a determine that’s projected to extend to 58.4 minutes by 2024.
TikTok isn’t simply diverting social community customers’ consideration away from different social media apps. In accordance with TikTok’s own user data, 41% of Gen Z TikTok customers worldwide surveyed say they spend much less time listening to podcasts since beginning to use TikTok. Manufacturers can capitalize on the growing time spent on TikTok by producing participating TikTok movies and in feed advertisements.
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8. How briskly is TikTok rising?
Regardless of its huge progress over the previous few years, bolstered by its reputation through the COVID-19 pandemic and the positive aspects it has made among the many prime social media apps by consumer depend, TikTok isn’t the fastest-growing social media app on this planet. In reality, it ranks fourth behind BeReal, Twitch, and Linkedin, with a 16% growth rate between Might 2022 and January 2023.
9. How well-liked is TikTok for ecommerce?
Social commerce is predicted to succeed in $80 billion within the US by 2025. As youthful web customers forgo typical serps and switch to their favourite social networks for product discovery—and even finishing a sale—social commerce continues to develop in reputation.
In 2023, TikTok alone hopes to snap up $20 billion in gross sales via its personal platform, quadrupling its gross merchandise worth (GMV) the earlier 12 months. And youthful customers will assist the corporate get there, already signaling that TikTok is their go-to buying and discovery platform. TikTok reports that 81% of customers who made a back-to-school buy mentioned the platform performed a task of their resolution.
The excellent news for manufacturers is that selling on TikTok is easy as a result of platform’s native instruments and highly effective integrations with ecommerce platforms like Shopify. Product hyperlinks embedded in Stay content material, shoppable TikTok movies, and a storefront tab in your model’s profile are simply among the methods to seamlessly convert followers to patrons.
Join with customers on TikTok
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10. How a lot cash does TikTok make?
TikTok’s dad or mum firm ByteDance led unicorn firms in valuation as of April 2023, beating out giants like SpaceX, Shein, and Stripe. ByteDance is valued at $200 billion in 2023. TikTok itself is the fastest-growing media model globally, with a 215% model worth progress charge as of 2022.
In-app purchases on TikTok grew from simply $4.57 billion within the first quarter of 2018 to $497.69 billion within the first quarter of 2023. TikTok ad revenues topped $9.9 billion, a rise of 155% over the earlier 12 months.
11. What number of influencers are on TikTok (and the way influential are they)?
It’s estimated that there are greater than 100,000 influencers on TikTok. The breakdown of influencer numbers on TikTok by viewers dimension is as follows:
- 5,000–10,000 followers: 1,839
- 10,000–50,000 followers: 25,293
- 50,000–100,000 followers: 41,879
- 100,000–250,000 followers: 35,503
- 250,000–1 million followers: 23,024
- 1 million+ followers: 8,931
As a model, you will discover influencers with as few as 1,000 followers. These are referred to as nano-influencers. Manufacturers with small advertising budgets could select to work with smaller, area of interest influencers with engaged followings. Charges for working with influencers range however have a tendency to extend by viewers dimension.
Whereas there are many influential creators to work with, you might be assured a return in your funding (ROI). It’s vital to work with influencers which might be related to your model to allow them to be an genuine voice. In accordance with TikTok’s own research, customers flip to influencers to make buy selections:
- 74% of Gen Z social media and video platform customers understand TikTok creators as dependable.
- Gen Z TikTok customers are twice as possible as non-users to hitch a livestream to purchase one thing promoted by an influencer.
- 78% of TikTok customers bought a product after seeing it featured in TikTok creator content material.
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12. What’s the ROI of TikTok advertising?
Now that that working with influencers on TikTok could be helpful to your enterprise, what’s the general ROI of selling on the platform? In accordance with one study, TikTok is tied in second place with Instagram and YouTube, with 16% of entrepreneurs citing it as having the most effective ROI.
In one other 2022 survey of small enterprise homeowners, 78% of this group mentioned they obtained a constructive ROI via TikTok advertising.
With these outcomes, it’s no shock that many entrepreneurs plan to extend their use sooner or later. 56% reported that they’d increase their funding in TikTok advertisements and content material—greater than every other social app.
13. What’s TikTok’s engagement charge?
With a mean engagement charge of 5.69% in 2023, TikTok dominated towards social media giants like Fb, Instagram, and Twitter. Whereas this alerts that manufacturers can get a ton of engagement worth out of creators they work with, they need to you’ll want to verify every creator’s particular person charge. Among the greatest names on TikTok even have lower than average charges of three% or much less.
With a mean charge of 15.2% in 2022, nano-influencers (these with 1,000 to 10,000 followers) have the best engagement amongst influencer tiers. That is nice information for manufacturers. Working with smaller influencers normally means decrease charges and accessing extremely engaged audiences.
Selecting to make use of TikTok on your model might also rely in your business. Sure content material performs higher on the platform, and a few industries and subjects display above average rates. These classes are:
- Greater schooling (16.26%)
- Sports activities (9.18%)
- Journey (7.43%)
- Monetary providers (7.41%)
- Non-profits (7.36%)
- Meals and beverage (6.84%)
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14. What are the preferred hashtags on TikTok?
Hashtags are a important a part of the invention expertise on TikTok. However loading your branded posts with random hashtags isn’t going to maneuver the needle. When utilizing TikTok for business, analysis hashtags to assist discover a stability of these related to your model and group in addition to trending hashtags of the second.
As of January 2023, the top hashtags on TikTok ranked by put up views are as follows:
- #fyp: 35 trillion views
- #foryou: 21 trillion views
- #foryoupage: 13 trillion views
- #viral: 13 trillion views
- #tiktok: 4 trillion views
- #trending: 3 trillion views
- #duet: 3 trillion views
Whereas these are well-liked hashtags, they’re additionally saturated. What shall be extra helpful to your model is preserving in contact with rising hashtag developments that match with your enterprise and merchandise. TikTik’s personal ads platform lets you see hashtag knowledge and type by timeframe and business.
15. Who’re the preferred customers on TikTok?
In the event you’re critical about utilizing TikTok on your model, you’ll should study from the most effective. Meaning looking at well-liked accounts and content material to get impressed and perceive what the TikTok viewers likes.
In accordance with the latest numbers, Khaby Lame, an Italian social media persona, ranks first, with 155.1 million followers, just lately taking the highest spot from Charli D’Amelio. The preferred TikTok creators by follower depend are:
- Khaby Lame: 155.1 million
- Charli D’Amelio: 150.1 million
- Bella Poarch: 93 million
- Addison Rae: 88.8 million
- MrBeast: 78 million
Abstract: 2023 TikTok statistics
Right here’s a fast abstract of the highest TikTok stats of 2023:
- As of the tip of 2022, TikTok reached more than 1.7 billion energetic customers.
- 419.9 million, or 38.5%, of TikTok customers worldwide are between the ages of 18 and 24.
- TikTok’s distribution of gender identification amongst makes use of is 55.3% female-identifying and 44.7% male-identifying.
- The nation with the most active TikTok users over the age of 18 is the USA, with 116.5 million customers. The Chinese language model of TikTok, Douyin, has greater than 780 million active users.
- TikTok was downloaded 672 million instances worldwide in 2022, making it probably the most downloaded leisure and video streaming app.
- TikTok is at the moment the sixth-most-popular social network globally.
- The common TikTok consumer spends 55.8 minutes per day utilizing TikTok.
- TikTok had a 16% growth rate between Might 2022 and January 2023.
- TikTok initiatives $20 billion in gross sales via its personal platform in 2023, quadrupling its GMV from the earlier 12 months.
- TikTok ad revenues topped $9.9 billion, a rise of 155% over the earlier 12 months.
- 78% of TikTok customers bought a product after seeing it featured in TikTok creator content material.
- 16% of entrepreneurs cite TikTok as having the most effective ROI amongst social platforms.
- With a mean engagement charge of 5.69% in 2023, TikTok dominated towards social media giants like Fb, Instagram, and Twitter.
- The top hashtags on TikTok, ranked by put up views are #fyp, #foryou, and #foryoupage.
- The most popular TikTok creators by variety of followers are Khaby Lame and Charli D’Amelio.
Now that you just perceive the ability of and its reputation versus different social media platforms, you’re able to craft your TikTok advertising technique to succeed in international audiences with branded, entertaining content material and TikTok advertisements that convert.
Tiktok statistics FAQ
Is TikTok lowering in reputation?
Whereas it’s troublesome to know for positive, there are a couple of alerts that point out TikTok is not declining in reputation. The social media platform could have proven indicators of lowering in reputation after the cooling interval following the surge in TikTok downloads on the top of the COVID-19 pandemic. However TikTok downloads are as soon as once more on an upward pattern within the second half of 2023.
TikTok downloads aren’t the one measure of success. The TikTok app is rising quick in comparison with different platforms, reaching multiple billion TikTok customers worldwide sooner than many different apps, and entrepreneurs are increasingly utilizing the app for its wonderful ROI.
How briskly is TikTok rising?
TikTok’s progress has been unprecedented. Firstly of January 2018, the app had simply 55 million users. By 2027, it’s projected that TikTok customers worldwide will exceed 2.2 billion. In 2022 alone, TikTok downloads exceeded 672 million worldwide, making it the primary downloaded leisure and video streaming app.
The social media platform has a progress charge of 16%. In some markets TikTok downloads within the Apple App Retailer are rising even sooner, together with a 59.4% soar for Colombia (share progress between Q1 and Q2).
What’s the age demographic of TikTok?
The most important demographic amongst month-to-month energetic TikTok customers is customers between 18 and 24. 419.9 million, or 38.5% of TikTok customers worldwide, fall into this age bracket. Whereas TikTok sometimes attracts a Gen Z viewers, numbers of energetic customers in different demographics are climbing. The social media app has seen the most important soar in these over 55.
What number of month-to-month energetic customers are on TikTok within the US?
The variety of month-to-month energetic customers on TikTok within the US is estimated to be 80 million as of 2023. Worldwide, TikTok boasts over 1.7 billion month-to-month energetic customers.
What’s the time spent on TikTok by common customers?
The period of time spent on TikTok by the typical consumer is 55.8 minutes per day. The time spent on TikTok is rising. It’s projected that common TikTok customers will spend 58.4 minutes on the social community by 2024.
