Marketing Podcast with Eduardo Briceño
On this episode of the Duct Tape Marketing Podcast, I interview Eduardo Briceño. He is a worldwide keynote speaker and facilitator who guides most of the world’s main firms in creating cultures of studying and excessive efficiency. Earlier in his profession, he was the co-founder and CEO of Mindset Works, the primary firm to supply development mindset growth companies.
His new e-book, The Efficiency Paradox: Turning the Energy of Mindset into Motion, helps you uncover the way to stability studying and performing to bolster private and crew success.
Key Takeaway:
The efficiency paradox is predicated on the fixed deal with performing duties at a excessive stage which might result in burnout and stagnation quite than enchancment. Eduardo highlights the significance of incorporating studying and enchancment into each day duties and targets and he explores the idea of the “studying zone” and the necessity to stability efficiency with deliberate efforts to experiment, search suggestions, and constantly develop.
Querys I ask Eduardo Briceño:
- [01:08] What’s the paradox?
- [01:37] So the paradox is that as a substitute of individuals getting higher, they really burn out or carry out worse?
- [04:22] You’re suggesting one thing that’s very structured, proper? Is that actually the one solution to get issues accomplished?
- [06:38] What you’re suggesting is that we will truly empower individuals to make leadership-type selections, proper?
- [07:52] The e-book is damaged up into two main sections focusing on the person in addition to the group. One of many instruments that you just speak about for the person is the thought of a development propeller. Are you able to clarify that?
- [10:48] When you work at a spot and also you just like the place you’re employed at, however your coworker neighborhood shouldn’t be essentially driving you to satisfy your targets within the studying capability. Is that one thing you need to proactively be desirous about constructing?
- [12:27] How do I create a studying group? What are among the issues that a corporation can do, particularly in the event that they haven’t been seeing themselves as such?
- [14:29] Ought to we add studying targets as a part of how we might consider the effectiveness of a crew member?
- [16:22] What are the traits that you just assume actually need to exist for this to work?
- [18:32] Have you ever seen incentive packages and recruiting approaches that actually are rewarding that development mentality?
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