SugarCRM buyer Vigon International is an organization with an extended historical past in manufacturing and supplying flavors, fragrances, and beauty components for firms world wide from their location in East Stroudsburg, Pennsylvania. With a staggering progress since its institution, the corporate can now satisfaction itself as a family-owned enterprise with almost $100 million in gross sales.
However, though profitable, Pierre Hellivan, Vice President, Key Account Growth, struggled to realize the client expertise degree he aimed for. The ERP system they used solely engaged as soon as the order was positioned.
With a small gross sales staff, the battle was accentuated because the automation element of the sales process utterly missed. Attributable to this, advanced buyer assembly agendas have been used internally however with out the specified outcomes. The corporate then began to seek for a collaborator to assist them speed up and automate gross sales to support the organization’s rapid growth. The answer? SugarCRM.
“We actually have a Ferrari of an ERP software program system. Vigon has a sturdy tradition of counting on expertise to execute processes from the second we obtain a purchase order order by order administration and success. Our ERP software program has the power to evolve to our processes. Now we have outstanding pace of execution, getting issues carried out a lot quicker than our competitors, and with much less human assets. Our headcount is surprisingly low contemplating our greenback gross sales – and we are able to try this due to the expertise that’s in our company DNA.”
— PIERRE-JEAN H.
Vice President, Key Account Growth
The SugarCRM Answer
Ranging from Administration’s want to automate buyer interactions, from Sales to Marketing, we designed the dream machine, with automation in thoughts:
- Personalised ‘pick-and-click’ quotes from their value catalog
- Visibility into buyer value histories on every merchandise through tight integration with their ERP system – leading to a thousand new quotes the very first month after launch
- Quotes transfer easily by an automatic gross sales funnel, conserving real-time gross sales forecasts extraordinarily correct with minimal sales-staff updates
- Buyer requests for samples are absolutely automated, and require no time from the gross sales employees
- Particular value requests are robotically despatched to managers for approval
- Quarterly shopper conferences – by which lots of of merchandise’ order historical past are reviewed one after the other – have an automatic assembly agenda created by the methods
- Observe-up requests throughout the assembly could be absolutely automated from the client’s workplace
We began the onboarding course of as soon as the answer was mapped out, and Vigon agreed upon the options that might be built-in with our core systems.
One of many first options Vigon was inquisitive about was the fast-click quoting course of. As soon as carried out, the staff at Vigon generated hundreds of quotes simply within the first month alone after rollout.
Gross sales Automation Made Simple
Bear in mind the advanced assembly agendas we talked about within the opening? The staff at Sugar labored on a strategy to nearly get rid of the hours needed earlier than and after buyer conferences with the assistance of automation. With a posh gross sales course of, Vigon wanted a strategy to automate sending samples, sending regulatory paperwork, updating the quote, and having particular pricing permitted.
With the assistance of the mapped course of, now every salesperson can effortlessly deal with the next:
- Create to-do duties for Vigon staff and sync with Outlook calendar
- Enter feedback for staff alerts and reporting
- Routinely create and ship revised quotes
- Mechanically ship an e-mail to the samples division about requests, with account data
- Mechanically ship technical and regulatory specs
After discussing with Vigon, we elevated consideration to making a customized value approval workflow for administration, permitting them to shut extra offers quicker at a fascinating value.
SugarCRM: Supporting Your Rising Enterprise
Though a lot of the challenges confronted by Vigon have been overcome because of their collaboration with Sugar, there may be nonetheless room for progress:
“We’re all the time wanting forward of the curve to see what’s subsequent, what can be cool. We strongly really feel that SugarCRM has been as much as each job we assign them.”
— PIERRE-JEAN H.
Director of Pure Substances
When you’re curious to study extra about our processes and philosophy, learn the complete Vigon Worldwide Case Examine here or contact us!
