About Us Page Tips, Templates, Examples, and More

There isn’t a denying the significance of a well-designed, safe web site on your ecommerce wants. Creating an online store gives many alternatives so that you can join along with your viewers on a extra private stage primarily based on the content material you publish and the tales you inform. And with regards to personalizing your on-line retailer, nothing is more practical than an “About Us” web page.

An About Us web page ought to make certain to cowl fundamental details about the shop and its founders, clarify the corporate’s goal and the way it differs from the competitors, and encourage dialogue and interplay. Sadly, many companies miss the mark and, in flip, miss out on helpful alternatives.

Learn on to be taught why About Us pages are additional necessary for ecommerce websites, recommendations on how you can construct the proper About Us web page, and instruments and examples that will help you really feel impressed and get began.

Why You Want a Robust About Us Web page

When a possible shopper or buyer finally ends up in your website and likes what they see, they’re going to seemingly head to your About Us web page. These guests are basically looking for your story—who’re you, and what do you supply? That is your alternative to shine and construct a connection between you and your new customer.

Though you could be 100% business-oriented, your About Us web page is your likelihood to attach on a human stage. An excellent About Us web page might help your model:

Make an excellent first impression on new website guests
Talk the story, trigger, and goal of your corporation
Differentiate you in a constructive manner out of your competitors
Put a extra personable face to your model
Set up belief that your corporation is respectable
Give prospects a cause to buy from you
Construct loyalty, preserving prospects coming again for extra

On the finish of the day, your About Us web page is basically a gross sales web page. Based mostly on the story you inform, you’ll paint an image that represents who you’re as a model. WHY would a possible shopper or buyer need to purchase from you? Put a face to the title, bridging the hole between you and your viewers.

5 Parts to Embody in Your About Us Web page

When you cannot promote merchandise out of your About Us web page, the knowledge on this web page might help push prospects nearer to a sale with out even seeing what it’s a must to supply. When creating your About Us web page, you should definitely embrace the next parts.

Your core enterprise mannequin: Present a short abstract of your Unique Selling Proposition. Take into account additionally providing better perception into the supplies you supply, or showcasing a charity you’re employed with that speaks to your target market. Regardless of the case could also be, that is your time to shine as you strengthen the worth of your model.
Awards and press: The milestones you may have already reached are very telling, as they present your viewers that you simply’re severe about operating a profitable enterprise with high quality items and providers. When you may have proof that prospects love what you are doing, proudly show it to instill confidence in new consumers.
Supporting stats and info: Are there any info or numbers that you may embrace to drive your mission residence? These values could also be in relation to why you developed your model. Nevertheless, they’ll additionally instantly replicate your success (i.e., years in enterprise, objects bought to-date, shoppers helped to-date, and many others.).
Who you’re: Keep in mind, your About Us web page is the one space that tells your viewers who YOU are. That is your likelihood to showcase your staff by way of your model’s tradition. Put a face to every worker’s title and supply a brief blurb about every staff member’s function and/or skillset.
Photographs: Usually, website viewers would moderately learn content material on a web page that’s superbly designed over one that’s plain. The purpose right here is that you simply want visuals! Not solely will photographs and movies break up the textual content, however these visuals also can present a “behind-the-scenes” look into your corporation.

About Us Web page Template & Generator

That is your likelihood to take your reader on a journey. What have you ever achieved, and what do you envision subsequent? Growing a story is easy in case you comply with a template, just like the one under. As you fill in your template, think about the characters and the setting, the issue you solved, the obstacles you hit, the milestones you obtain, and what your model’s future seems to be like.

“[Founders] first began [name of your company] to [describe the problem you set out to solve]. That’s the reason we [tell your story, based on your journey towards a solution to the problem above].

Throughout our journey, we [share what you have achieved and the milestones you reached based on your past and current efforts].

We attempt to be [describe your mission in terms of your target audience and what that means for your brand. Don’t be afraid to showcase who you are as a person or brand—this is your opportunity to connect with your audience].”

When you want some extra granular assist, take a look at our computerized About Us Page Copy Generator tool that offers you brief, medium, and lengthy variations of About Us web page textual content you may copy and paste instantly onto your web site. Simply fill within the blanks on the shape to get customized About Us web page copy that you may paste instantly onto your individual web site.

5 About Us Web page Stay Examples

Though your About Us web page needs to be distinctive to you and your model, we extremely suggest different profitable companies for inspiration. Listed below are a couple of “About” pages to take a look at by way of wonderful formatting, storytelling, and model essence.

Mailchimp (View): Mailchimp’s About web page leads with a short abstract of their group earlier than delving into their historical past, tradition, and what’s necessary to them.
Marie Forleo (View): Right here, the founder makes use of first individual to inform her story in a manner that feels private and makes the reader really feel like they’re engaged in a dialog.
Giphy (View): As a prime creator of gifs, Giphy makes certain to include them constantly all through their About web page to let their persona shine vivid.

5 About Us Web page Errors to Keep away from

Research present that 52% of site viewers usually need to see an “About Us” web page on an organization web site, which implies it’s necessary to get it proper. Right here are some things you’ll positively need to keep away from to make sure that your web page is hitting the mark.

Not having an easy-to-find web page: An “About Us” web page is without doubt one of the most visited touchdown pages on an organization web site. Not having one in any respect lets customers know that you simply’re not enthusiastic about offering them with the knowledge they need. It additionally causes concern—if a shopper can’t discover your organization info, how can they know you’re a respectable website? Be certain to prioritize this web page, and make it simply accessible.
Boasting, or saying an excessive amount of: You don’t need to give a operating record of your accolades and accomplishments or boast about in all places you’ve been and all the things you’ve completed. You do need to give a wholesome steadiness of informative info and attention-grabbing info. Contact on the historical past of your organization and its founders, and speak about initiatives and shoppers in a manner that does not come throughout as immodest.
An excessive amount of textual content or visuals: Your “About Us” web page is an effective alternative to indicate off the persona of your group. Visuals and movies are an effective way to seize consideration and interact customers—in case you don’t, you threat wanting boring and uncreative. Nevertheless, relying too closely on visuals could be a mistake. Individuals go to these pages for useful information, and replica is commonly one of the simplest ways to convey historical past, objectives, and accomplishments.
Missing conversion drivers: You don’t need individuals to land in your “About” web page after which simply go away. To spur interplay and engagement, hyperlink to different touchdown pages and embrace CTAs. “Signal Up Now,” “Comply with Us Right here,” “Be taught Extra”—these are all nice CTAs that may drive engagement. The extra individuals you may work together with, the larger your attain—and the extra leads and conversions you’ll generate.
Lacking visible attraction: In case your “About Us” web page doesn’t look good, it doesn’t matter how useful the content material is—customers will cease interacting along with your web site and its content material if it isn’t visually interesting. Which means your content material must learn and look the half. It must load shortly, seize consideration easily, and provides customers the knowledge they need in as aesthetically-pleasing a manner as doable.

Remaining Ideas

An excellent “About Us” web page is concise, pithy, and informative. Not solely does it give useful details about an organization, its historical past, its merchandise, and its objectives; it additionally has persona and is visually partaking. By no means underestimate the ability of your About Us web page, and don’t overlook to alter your story, mission, and accomplishments as your corporation evolves.

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