The #TikTokMadeMeBuyIt hashtag has greater than 8.1 billion views, so it’s no surprise companies wish to collaborate with content material creators on TikTok. Your model may begin trending and bam! You’re offered out.
Or, so they are saying. However how do you get from mixing in to standing out?
Ecwid by Lightspeed has you lined! We are going to deep dive into finest practices and errors to keep away from when collaborating with content material creators on TikTok.
If you’re able to benefit from what TikTok has to provide, learn on!
Why Collaborate with Creators on TikTok?
We guess you already know that TikTok is considered one of the greatest platforms, with 1.7 billion users worldwide. Practically 50% of content material creators are between the ages of 18 and 25, making them the largest age group of creators on the platform. If your audience consists primarily of Gen Z and millennials, you positively ought to contemplate using TikTok as a place to exhibit your corporation via collaborations.
It’s not simply that TikTok’s viewers is large; customers additionally spend a lot of time on the platform. An common consumer spends round 23.3 hours per month using TikTok. The app is a excellent place to attain a new and extremely engaged viewers.
Plus, you’ll have already observed (if you happen to commonly use the app) that merchandise go viral like memes and trending sounds. Folks use TikTok to get impressed, share their suggestions, and assessment
To discover the proper creators, use TikTok Creator Market. It is a platform that helps join manufacturers with the proper influencers for their TikTok campaigns. You may set your focusing on parameters, view profiles of potential creators to collaborate with, assessment movies submitted by creators… Mainly, you handle all the things associated to operating a collaboration on the Creator Market.
Search for creators utilizing filters in TikTok Creator Market
Now let’s take a have a look at the ins and outs of partaking with TikTok content material creators.
Begin with Researching TikTok Communities—And Go Deep
One of the best ways to begin your journey into TikTok collaborations is to do some analysis. You wish to spend a while discovering which TikTok communities suit your model.
TikTok customers create area of interest communities round numerous subjects. You could be conversant in magnificence vloggers or style influencers. On TikTok, it can slim all the way down to particular pursuits, like crocheting, vegetation, keto cooking, private finance, passive revenue, mild
Use key phrases associated to your trade to search what communities put up on TikTok
For every particular subject or curiosity, there are content material creators with a following. Their followers usually belief their
Since there are virtually countless communities, you’ve a variety of creators to select from. Nonetheless, there may be a catch: keep away from randomly reaching out to a bunch of creators, even when they appear relatable to your area of interest. You wish to slim down your creator search and be intentional when selecting a collaborator.
For instance, say you promote sustainable water bottles and lunch containers. One in every of the apparent selections can be going for #fitnesstok and partnering with a health influencer, or #sustainabilitytok and collaborating with a sustainability advocate.
Nonetheless, what different communities do you assume you could possibly faucet into?
For instance, you could possibly collaborate with a creator from #parenttok, since dad and mom put together faculty lunch for their children. When you’ll seemingly skip creators who make movies about homeschooling their children (as they don’t have to pack lunch for faculty), you could possibly discover many influencers who’re trying to find an
One other instance: you could possibly collaborate with a trusted content material creator for #corporategirlies, since working ladies clearly drink water (although we may in all probability drink extra) and doubtlessly convey their lunch to work.
You’ve got many choices when it involves selecting a group to focus your advertising on. Whereas it might be overwhelming, doing analysis might help slim down your search.
The feedback show a
Moreover, do some analysis into what potential collaborators often put up. You don’t wish to uncover after organising an settlement that their content material is not one thing you’d really feel comfy endorsing as a model.
To sum up:
- Don’t be afraid to slim down your creator search and faucet into
not-so-obvious communities. - Do guarantee you’re comfy with the creator’s posts and that they’re really related to your area of interest.
Give Creators the Management
Now that you simply’ve discovered your best content material creators, it’s time to allow them to do their magic.
TikTok influencers know what works finest on the platform. They’ve their very own fashion of creating content material, constructing interactions with viewers, and partaking an viewers. Influencers due to this fact know the right way to make movies particular to your product or service with most effectivity and attain.
That’s why you must belief creators when it involves creating content material round your model. All it’s a must to do is present them with all of the data they want about your product or service, like its options or advantages. Let creators strive your product and share their real suggestions as they see match. Keep away from pressuring them into following a strict script.
Maddy MacRae makes a video for Hinge sticking to her typical comedian format
It’s okay to give suggestions on what you wish to see in the video, however let the creator select the format, language, sound, and so forth. To construct belief along with your potential prospects, you need the creator to be educated and genuine. It’s arduous to obtain that when the video suits your model however not the creator’s
To sum up:
- Don’t make the creator comply with a
ready-made script that doesn’t match their fashion. - Do present the creator along with your product or service and all of the essential details about it.
- Do let the creator make a video in their signature format, storytelling approach, language, and tone.
Go Simple on Promoting—You Learn That Proper
The aim of any creator collaboration is to promote your
You may assume that pushing your model in the first few seconds of the video is a nice thought, however it’s really counterintuitive.
Keep in mind that individuals come to TikTok to be entertained. If the video has too many
Don’t be afraid to showcase your model in a while in the video if it is sensible for the storytelling. This may result in higher engagement charges, particularly when in comparison with turning a video into an apparent advert.
An instance of a CTA in the caption
To sum up:
- Don’t push your model in the first seconds of the video.
- Do put CTAs in video captions.
- Do hold the video entertaining moderately than promotional.
Make (Some) Developments Your Mates
TikTok tendencies might help you attain a wider
For instance, the ASMR pattern is considered one of the hottest on TikTok, however it doesn’t imply it’s nice for each model and creator. If a creator makes a video for your marketing campaign however tries to goal a pattern they’re not conversant in, it may not appear real to viewers. Unsurprisingly, that may harm your corporation.
Other than being related, the video needs to be reusable. If the video seems nice, you may wish to reuse it or enhance it with paid promoting. So when partnering with creators, keep on with evergreen tendencies that aren’t prone to disappear any time quickly. For instance, A day in the lifetime of … or Prepare with me are fixed staples of TikTok.
An instance of a Get Prepared with Me video that encompasses a product
To sum up:
- Do ask creators to use tendencies they’re conversant in.
- Don’t use tendencies that make no sense for your model.
- Do keep on with
longer-term tendencies so that you may reuse the video later.
If you promote on-line with Ecwid by Lightspeed, you possibly can step up your TikTok advertising sport by connecting your Ecwid retailer to your TikTok for Enterprise account. You may run completely different advert campaigns on TikTok that function your merchandise, together with Spark Adverts, which take a creator’s natural video about your product and enhance it with paid promoting to get extra attain.
Study extra about promoting on TikTok with Ecwid in our article:
Extra About Content material Collaborations
By following the ideas outlined in this text, you’ll find the proper creators for your model, arrange profitable and symbiotic collaborations, and create partaking video content material that resonates with viewers.
If you’d like a deeper dive into collaborations, try our podcasts:
- Influencer Marketing Without the Guesswork. That is our podcast with Taylor Lagace,
co-CEO of Kynship, an influencer advertising company. He explains why thepay-for-post methodology of influencer partnership might be ineffective and gives a extra helpful method. - Grow Your Audience Collaborating with Other Brands. Content material creators should not the solely possibility for collaborations. Different companies may also make nice partnerships. Discover ways to join with different manufacturers and what you are able to do if you don’t have a vital viewers but.
Now it’s time for you to get
