On TikTok, anybody can go viral. However resulting from its quirky nature, it is typically probably the most inventive or foolish movies that skyrocket.
To extend your possibilities of being seen, there are just a few ideas and tips we suggest you attempt.
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From leveraging trending audio to inexperienced display results, learn on to find the 13 finest TikTok tips, in line with HubSpot’s Social Staff.
13 Greatest TikTok Ideas and Tips
- Discover the best area of interest.
- Do not delete low-performing movies.
- Publish on the proper time.
- Sew top-performing or related movies.
- Use the inexperienced display impact.
- Leverage trending audio.
- Strive vlog-style movies.
- Incorporate each area of interest and trending hashtags.
- Reply to feedback with movies.
- Add worth with ‘How To’ TikToks.
- Depart a CTA in your description and/or feedback.
- Add subtitles to your movies.
- Discover top-performing movies in your area of interest for inspiration.
1. Discover the best area of interest.
“The algorithm favors niches. If you get visitors based mostly on a selected model or kind of content material, movies outdoors of that received’t carry out as nicely,” Nicole Phillip, Social Media Lead on the Hustle, informed me.
In fact, discovering the best area of interest is not really easy. You need to discover the candy spot between the content material that works to your model and the content material that your viewers finds worthwhile.
To strike this steadiness, Phillip suggests experimenting with several types of content material to see what resonates — after which keep it up.
Instance: Mia Swinehart from Gathered Nutrition
Content creator and registered dietician Mia Swinehart has built a loyal audience (500K+ strong) by sharing health-conscious, balanced, and predominantly plant-based recipes.
While her audience has come to love her recipe videos, she also explores different angles within her niche — like grocery hauls and meal prep hacks — to keep her content fresh while staying true to her brand identity.
2. Don’t delete low-performing videos.
You post a video thinking it will get a million likes. Instead, it disappears into the TikTok void, leaving you with nothing to show for your hard work. Your gut reaction is to delete it, but Phillips has a different take.
“Don’t be discouraged by low performance, especially in the beginning. It takes a while for the algorithm to feed you to the right group of people and for you to find your footing before something takes off.”
Phillips also points out that virality often happens when you least expect it, so be careful when deleting videos. “Don’t delete low performing videos because you never know when the algorithm might pick it up and serve it to the right audience.”
3. Post at the right time.
According to HubSpot’s 2023 Social Media Trends Report, listed below are one of the best instances to publish on TikTok:
Remember that each viewers is totally different, so it is value checking your analytics to see when your viewers is most lively. You are able to do this by navigating to your profile, hitting the three strains within the top-right nook, and tapping “Creator Instruments.”
Then, faucet “Analytics.” This opens a dashboard together with your follower development, video views, likes, feedback, and shares.
4. Sew top-performing or related movies.
The Sew software lets you mix one other video on TikTok with the one you are creating. It is one other approach to collaborate with different TikTokers and broaden your attain.
Begin by in search of top-performing movies in your area of interest. You are able to do this by utilizing the search bar and typing key phrases regarding your model. Or, examine if any movies instantly point out your model.
When you discover a video to sew, faucet the Share icon on the right-hand aspect.
Then, faucet Sew. This can open an modifying software the place you may choose 5 seconds of the video to make use of in yours.
Let us take a look at stitching in motion with an instance from Puma.
Instance: Puma
In case you are out of the loop, latte artwork is a large deal on TikTok — amassing over 2.4 billion views. When one person put the Puma emblem on prime of a steaming cup of espresso, the model determined to affix the motion by “stitching” the unique video and making an attempt to recreate it.
This can be a nice instance of a model collaborating with its viewers and leveraging user-generated content.
5. Use the inexperienced display impact.
TikTok has a complete library of filters and results, however one stands out from the remaining: the inexperienced display impact.
Like a conventional inexperienced display, this impact enables you to keep on-screen whereas totally different photographs seem within the background. It provides a complete new degree of storytelling by incorporating visible aids.
This filter is right for explaining matters, offering suggestions, or at any time when visuals might complement your story.
For example, suppose you are a health influencer. You can clarify the right type of an train by referencing pictures within the background. On this case, the background visuals improve your commentary moderately than distract from it.
Instance: Levi’s
Utilizing the inexperienced display impact, Levi’s recommends totally different denims utilizing product pictures within the background. Viewers can simply observe alongside, and seeing photos of the denims might pique their curiosity.
6. Leverage trending audio.
88% of TikTok users say sound is crucial to the TikTok expertise. It grabs individuals’s consideration and provides taste to your content material. And for a lot of customers, it is the start line for creating an amazing video.
Unsure what sounds are trending proper now? TikTok’s Creative Center ranks the preferred music and audio clips every day. You’ll be able to even filter the outcomes by area, which is useful in case your viewers is in a unique location from yours.
Instance: Duolingo
Duolingo is a fan favourite on the platform, particularly for its humorous, stylish, and generally chaotic movies that includes its mascot, Duo the Owl. Duo could be seen dancing to well-liked songs and performing in skits that incorporate well-liked audio clips, like within the instance beneath.
7. Strive vlog-style movies.
Vlog-style movies really feel extra private and intimate — which could clarify why they’re so well-liked on TikTok.
These movies usually embody a number of clips tied along with a voiceover describing the sequence of occasions. It is extremely participating and lets viewers really feel like they’re dwelling in your sneakers.
Instance: Netflix
This instance reveals Netflix utilizing the vlog model to take its viewers on a journey. Whereas most of us will not stroll a crimson carpet in our lifetime, we will nonetheless get a peak of what the expertise entails — and the way our favourite actors behave off-screen. It is also an effective way to showcase “behind the scenes” content material.
8. Incorporate each area of interest and trending hashtags.
Making a TikTok is half the battle — you additionally want to make sure it lands in entrance of your viewers. Hashtags are one approach to get there.
Including hashtags in your description offers your movies a greater probability of being seen, permitting you to drive discoverability, construct model consciousness, and prolong your attain. However how will you do it?
This may occasionally sound counterintuitive, however solely concentrating on well-liked hashtags is ineffective. Whereas they command a bigger viewers, they’re additionally extremely aggressive. Alternatively, area of interest hashtags have fewer individuals trying to find them, however those that do are extremely engaged and .
For instance, #exercise is a well-liked hashtag with over 95 billion views, however #coreworkout is extra area of interest with a fraction of the viewers.
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A well-rounded hashtag technique ought to embody each area of interest and well-liked hashtags. Check out the instance beneath.
Instance: Dunkin’
Fall is simply across the nook, and Dunkin’ is getting everybody hyped for its seasonal menu. To get the phrase out, the model incorporates quite a lot of hashtags to succeed in extra individuals.
For example, the video beneath makes use of #fall, a trending hashtag (15+ billion views), and #pumpkinszn, a extra area of interest hashtag with fewer views (40+ million). By together with #pumpkinszn, Dunkin’ can faucet right into a smaller, extra engaged viewers.
9. Reply to feedback with video.
On TikTok, nearly each model has the identical purpose: to attach with its viewers. Typically, that connection kinds within the remark part. It is the place viewers go to ask questions and share opinions.
However as a substitute of replying to a remark with textual content, now you can reply with one other video. This means that you can dive deeper into matters, reply questions, and preserve your viewers coming again for extra.
Instance: Glossier
When a TikTok person requested Glossier how one can use one among its merchandise, the model did not miss the chance to answer with a video explaining all of the methods to make use of it. In doing so, the model provides worth whereas highlighting the product’s versatility.
10. Add worth with “How To” TikToks.
“How To” movies and tutorials are a simple manner to supply worth to TikTok viewers with out sounding overly promotional. Plus, positing your self as an professional or authority in your area of interest retains your model, merchandise, and/or providers top-of-mind for viewers.
For example, for those who’re a journey model, you would movie movies of must-see sights, restaurant suggestions, and journey ideas — like the instance beneath.
Instance: Travel + Leisure
Journey + Leisure offers all of the content material that you must “kick your wanderlust into excessive gear.” From lodge suggestions to pictures ideas, the model has you coated, positioning itself as a gold mine of recommendation for the journey obsessed.
11. Depart a CTA in your description and/or feedback.
Want extra engagement? Typically, it is so simple as asking for it.
The final word purpose of a CTA is to influence customers to do one thing — observe your TikTok web page, go to your web site, go away a remark, and so forth. So ask your self, what do I would like my viewers to do? No matter you select, it ought to aid you transfer nearer to your major purpose (i.e., drive web site visitors, enhance model consciousness, and so forth.).
Your description and remark part are prime actual property for CTAs. Use this space to ask questions, encourage customers to observe you, or drive visitors to your web site, weblog, or different social channels (ex., “Extra tips about my weblog, hyperlink in bio!”).
On prime of that, for those who’re operating adverts, we suggest utilizing a advertising integration software, similar to LeadsBridge, to sync all of your lead knowledge to your CRM.
Instance: Fenty Beauty
On this TikTok, Fenty Magnificence reveals alternative ways to make use of one among its merchandise. Then, to encourage engagement, they add a related query within the description that additionally incorporates a brand-specific hashtag (“Which #POUTSICLE look was ya fave?”).
12. Add subtitles to your movies.
In 2021, TikTok grew to become extra accessible with the introduction of auto captions. Though you may manually add captions — which permits for higher flexibility to mess around with textual content colour and font — you may as well use the Captions software. With only a click on, you may generate subtitles to your movies, permitting others to learn or hearken to your content material.
By including subtitles, you make your movies totally accessible, which implies you may attain a fair wider viewers. Plus, it additionally helps viewers who wish to browse TikTok however cannot flip the sound on.
Instance: Formula 1
In case you’re into automobile racing, there is a good probability Method 1’s TikTok is in your radar.
However have you ever ever seen how typically they add subtitles to their movies?
Take the instance beneath, which makes use of colourful captions and emojis so as to add an additional layer of curiosity to the video. And for those who mute your telephone, you may nonetheless observe alongside with out skipping a beat.
13. Discover top-performing movies in your area of interest for inspiration.
Probably the most profitable movies on TikTok are inventive, out-of-the-box, and sometimes quirky by nature. That is a tall order — which is why each model ought to discover the top-performing movies in its area of interest for inspiration.
Begin by typing key phrases regarding your model within the search bar. Then, click on the filter icon and choose “Most preferred.” This can populate TikTok movies which have gone viral utilizing that particular key phrase.
As soon as you’ve got recognized some top-performing movies, brainstorm methods to recreate them whereas including your individual spin.
Again to You
TikTok is a unusual platform, and types prepared to get inventive see probably the most success. In case you’re new to TikTok, begin with the ideas on this article — and provides your self room to experiment with totally different movies, filters, and ideas.
