When customers land on a web site, they kind an opinion (normally a robust one) within the first 50 ms of exposure. The visible enchantment of a web site greatly influences first impressions.
What does this imply for a enterprise proprietor such as you?
It means you might have lower than a second to persuade your clients that you’ve got a reliable and skilled on-line retailer value looking and shopping for from. Seems like a daunting process, no? However you’re in luck: there’s an
With Ecwid, you may select the good ecommerce web site template for your on-line retailer, and you’ll make fairly a first impression.
What Is an Ecommerce Template?
A template for an ecommerce web site (aka a procuring cart design template) is a
It’s a

An instance of an ecommerce web site template
Apart from being a
Easy methods to Select an Ecommerce Template for Your Web site
Right here’s a guidelines for selecting the good ecommerce template for your enterprise:
- Is it optimized for cell?
- Does it have a visually interesting, clear design?
- Is it simple to navigate?
- Does it load shortly? (Test on completely different units)
- Does it have a simple checkout course of?
- Do the product pages current your merchandise in the greatest manner?
- Is it simple to customise?
Checked all of the containers? Appears such as you’ve obtained your self a
Retailer measurement, area of interest, and funds are additionally necessary elements to take into account when selecting an ecommerce template. Some templates are higher fitted to larger,
There are even some free and superior ecommerce templates! Don’t simply select the first fairly template you see, evaluate completely different choices to see which one works greatest for your enterprise.
40+ Templates for Your Ecommerce Web site
By now, you is perhaps questioning: Does Ecwid have web site templates? We positive do!
If you’re in search of a free web site with
All of the themes are absolutely customizable: you may edit texts, fonts, Name to Motion buttons, photographs, colours, and layouts, everytime you need.
All of Ecwid’s themes match the necessities for procuring cart web site templates we’ve listed above, so you might have the whole lot that you must begin an on-line retailer, assured.
What Are Ecommerce Web site Examples?
Ecwid Immediate Web site templates are designed with varied shops and companies in thoughts so that you will discover the one that’s most related to your enterprise.
Let’s have a nearer have a look at some examples of ecommerce web site templates by Ecwid. (Click on View demo website to see how the template appears on a actual web site.)

Attire (View demo site)

Well being & Magnificence (View demo site)

Electronics (View demo site)

House (View demo site)

Providers (View demo site)

Artwork (View demo site)

Jewellery (View demo site)

Meals (View demo site)
These are only a few ecommerce templates for Ecwid Immediate Websites. Wish to see extra templates? Create a free Ecwid account, then go to your Ecwid admin, Website → Edit Web site → Settings → Web site Templates.
You’ll be able to edit any template and make it distinctive to your retailer and model. Take a look at our Help Center for detailed directions on website customizations.
Suggestions for Designing Your Ecwid Retailer
You’ve already chosen the good template, however nonetheless really feel like one thing is lacking? Not a drawback! You’ll be able to at all times proceed modifying the website and taking part in round with it till you might be 100% happy. Listed here are a couple of concepts for creating your signature look on your Ecwid web site.
Use an Eye-Catching Cowl Picture or Video
A image is value a thousand phrases, so make sure that your picture portrays your model message:
- Showcase your merchandise, share a image of your
brick-and-mortar retailer or the faces behind your model - Use
high-quality photographs solely. Say no to blurry photos with poor lighting! - Select photographs which might be at least 1400х1050px for the greatest match.

Exhibiting merchandise in motion or in use is at all times a win for a cowl picture
Use Flattering Typography
Apart from offering data, texts on your web site serve different functions. They assist ship your model message and id. It’s not solely what you say, it’s the way you say it. Considerate typography can convey a message of affordability, relatability, or anything you might need to convey. It’s a refined artwork, however one value studying.

Minimalistic fonts steadiness busy cowl photographs
Comply with these easy practices to convey your model voice via typography:
- Experiment with contrasts: for instance — use daring and cursive fonts or tall and brief ones
- Mix serif and
sans-serif fonts for readability - Use completely different fonts and sizes for your headline and physique textual content
- Stick with
2-3 fonts to keep away from a cluttered look.
Listed here are 15 Perfect Font Pairings for Your Ecommerce Website.
To select fonts for your cowl, open the Website web page and click on Edit Web site. Then go to Cowl & Headline → Design. There you’ll be capable of arrange fonts for your headline, description, and
Pay Consideration to Class Pictures
If you might have a number of product classes in your retailer, pay shut consideration to the way you current them. Classes are an necessary a part of profitable retailer navigation. You need clients to navigate via your retailer and view necessary sections.

Zealously Handmade makes use of the identical fashion for all class photographs
Maintain this in thoughts when selecting and setting up category pictures:
- Use giant photographs to symbolize your merchandise in the greatest manner
- Maintain proportions balanced to keep away from a messy look
- Use the identical perspective, background, and gentle for all class photos
- Keep away from summary class photographs. Stick with photos which have direct which means to your classes however are distinguishable from each other.
You’ll be able to unfold categories and show merchandise from these classes proper on the storefront web page. This format works nice for:
- cafes and eating places (it offers a
menu-like storefront vibe). - on-line shops with small catalogs the place clients can see all of your merchandise at as soon as.
By the manner, you may as well hide category images. This manner, solely class names are displayed.
Select an Ecommerce Template At present
Making a stunning and skilled ecommerce web site is a piece of cake while you use predefined ecommerce templates. Why wait? Get your free on-line retailer with Ecwid immediately, and take your on-line retailer to the subsequent stage. We can solely think about the nice storefront you’ll make with a little bit of assist from Ecwid.