Digital Occasions Group is a B2B neighborhood that connects occasion stakeholders with the instruments they should optimize their enterprise. The guts of The Digital Occasions Group is essentially the most full itemizing of platforms, instruments, manufacturing providers and generative AI that you could find on-line. They’re all fastidiously grouped in accordance with a taxonomy we created that can assist you get your head round what over 600 corporations on this trade have to supply to assist make your occasions an enormous success.
Robin Raskin is the CEO and Founding father of The Digital Occasions Grou
p, a neighborhood that explores how we’ll meet in a tech-first future. A protracted-time journalist, creator, writer, occasion producer, and trade advocate, Raskin was one of many early editors of PC Journal, and one of many first girls in know-how publishing. She based FamilyPC, and created Yahoo!Tech. In 2008 Raskin based Dwelling in Digital Occasions (LIDT), which was acquired by the Client Know-how Affiliation. She writes a weekly column in regards to the intersection of know-how and the financial system for Techonomy. Raskin performs an lively position in high-tech coverage points. She gained a lifetime achievement award from the CTA in 2020.
Title: Robin Raskin
Firm Title: Digital Occasions Group
Firm URL: https://virtualeventsgroup.org/
Location: New York, NY
Title: CEO and Founder
Linkedin URL: https://www.linkedin.com/in/robinraskin/
Robin Raskin, a seasoned skilled with a outstanding background, had accrued a formidable internet of contacts over time. With 15,000 acquaintances on LinkedIn, 10,000 Fb associates, and an ever-growing quantity on Twitter, managing these numerous networks turned more and more difficult. Moreover, numerous consulting roles, every with a novel units of contacts, additional sophisticated the state of affairs. Robin’s quest for a extra environment friendly resolution led her to Nimble, a platform designed to collect and set up contacts from numerous sources into one central location.
“If you’ve spent a long time working in the identical trade as I’ve in tech, you purchase hundreds of significant connections in all types of random methods. And now that enterprise playing cards are all however useless, contacts come to you through e-mail, social media, chat rooms, and extra. Nimble will get that.”
To successfully handle her in depth internet of contacts, Robin understood the significance of tagging. With consulting roles in distinct industries reminiscent of CES, NAB, Toy Truthful, and Cosmoprof, every contact required particular categorization. Tags allowed her to group people primarily based on their skilled associations, making it simpler to navigate her community with precision.
Whereas tagging and note-taking have been instrumental in organizing her contacts, Robin confronted a novel problem with funneling. Given the dynamic nature of her enterprise and the various wants of her shoppers, figuring out essentially the most appropriate method for every connection proved to be an ongoing studying course of. As her consulting providers advanced, so did the best way she categorized and interacted together with her contacts.
“It offers you a single place to amass these vital contacts and set up them. However what I actually love about Nimble is that it grabs the social profile of whomever (and nonetheless) I enter them. Tagging my contacts has change into a useful strategy to put them “in the correct buckets” so I can discover them once I want them.”
With an intensive community spanning numerous consulting roles, Robin discovered Nimble’s tagging function to be a game-changer. As an environment friendly strategy to categorize and group contacts, tagging streamlined her community navigation, making it simple to seek out and have interaction with particular teams of connections.
Tagging allowed Robin to create her personal customized classes, tailoring them to match her distinctive consulting roles and particular person preferences. This flexibility enabled her to arrange contacts in a means that made essentially the most sense to her, enhancing her effectivity and productiveness. By tagging contacts primarily based on their shared attributes or affiliations, Robin might goal particular teams for customized outreach. Whether or not it was reaching out to her CES community or participating together with her contacts from Toy Truthful, Nimble’s tagging system ensured that every interplay was related and efficient.
“Some contacts would possibly overlap on tags, which helps me as a result of once I have a look at the contact card, I can see a number of tags on a contact card to get a greater understanding of who they’re.”
Within the pursuit of optimizing her contact administration course of, Robin found the transformative energy of note-taking. The flexibility to take insightful notes and seize important particulars allowed her to infuse every interplay with a way of personalization and relevance, nurturing stronger connections together with her community. By recording important info, such because the date of communication and the subjects mentioned, she might bear in mind the context behind every connection.
“Shortly including notes to a contact document is a robust software, particularly in case you put it within the context of scheduled conferences and what we spoke about. It offers you an thought of why a contact card is in your database in any respect.”
In the fast-paced and ever-evolving world of promoting, Nimble achieves efficient contact administration and advertising and marketing methods. As demonstrated by Robin Raskin’s expertise, Nimble’s note-taking and tagging options present entrepreneurs with unparalleled instruments to optimize their interactions with shoppers and prospects. With Nimble’s note-taking capabilities, entrepreneurs can seize and retain beneficial insights from each interplay, enabling them to personalize engagements and nurture stronger connections. Moreover, Nimble’s environment friendly tagging system streamlines the group of contacts, empowering entrepreneurs to navigate their in depth networks with ease. By embracing Nimble as their CRM, entrepreneurs unlock the facility to harness the true potential of their connections, fueling significant relationships and driving success within the dynamic and aggressive advertising and marketing trade.
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Keep tuned for extra product bulletins as we evolve Nimble into one of the best CRM for Microsoft 365 and Google Workspace groups.
