Integral Advert Science, a media measurement and optimization platform supplier, has expanded its Whole Media High quality for Google Video Companions (GVP) providing, offering model security and suitability measurement on GVP stock, enabling advertisers to share their video adverts on writer web sites and cell apps past YouTube with confidence.
As the primary model security/suitability measurement companion for GVP, IAS will now present app- and URL-level transparency, together with helpful third-party affirmation that firms working video adverts on GVP are showing in brand-safe and appropriate content material as outlined by the International Alliance for Accountable Media (GARM) framework.
“Unbiased model security and suitability measurement is vital to giving advertisers confidence about the place their adverts run,” stated Marvin Renaud, director of worldwide video options at Google, in an announcement. “We’re excited to develop our partnership with IAS to supply advertisers with the additional assurance that Google Video Companions adverts seem on model protected content material.”
“Model security and suitability measurement continues to be essential for entrepreneurs to guard their model and maximize the return on their marketing campaign investments,” stated Yannis Dosios, chief business officer of IAS, in an announcement. “This expanded functionality with Whole Media High quality for GVP will take model security and suitability measurement to the following stage and can assist entrepreneurs assess media spend and protection the place it counts.”