Marketing Podcast with Becky Robinson
On this episode of the Duct Tape Marketing Podcast, I interview Becky Robinson. She is the Founder and CEO of Weaving Affect. This full-service advertising company makes a speciality of digital and built-in advertising companies and public relations for guide authors, together with enterprise leaders, coaches, trainers, audio system, and thought leaders.
In April 2022, Becky printed her first guide, Attain: Create the Largest Potential Viewers for Your Message, E-book, or Trigger. This guide offers a structured method to making a profitable on-line presence that may generate a huge impact on any message. Becky shares a framework to domesticate followers primarily based on 4 commitments: worth, consistency, endurance, and generosity.
Key Takeaway:
Constructing a profitable on-line model and thought management requires 4 commitments. The primary one is delivering worth and establishing significant connections to draw and retain followers. The second is being constant in the content material shared and messaging to construct belief and a robust presence.
Whereas it might be tempting to chase fast success, longevity is the third dedication, and having the ability to create a long-term dedication that generates sustainable development. It’s essential to set reasonable expectations and perceive that constructing one thing significant takes time. Lastly, being beneficiant: with concepts, time, and assist to draw curiosity and engagement. Becky emphasizes that sharing concepts freely and supporting others can contribute to your private thought management development.
Questions I ask Becky Robinson:
- [01:54] Based mostly on the title of your guide, creating attain begins means earlier than promoting or advertising a brand new guide proper?
- [02:35] Would you set the stuff you point out in your guide as a should?
- [05:48] Are you able to clarify a bit bit about self-publishing as a extra accessible and streamlined choice when somebody writes a guide?
- [09:20] Speak a bit bit about your journey of making Attain that led to a publishing deal for you.
- [13:16] In your guide you point out 4 commitments: worth, consistency, longevity, and generosity. Are you able to clarify every one among them?
- [17:53] Speaking about longevity, how do you stability that when everyone needs fast outcomes?
- [21:52] What’s your relationship with purpose setting?
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