Bloomreach has added merchandising options and enhancements to Bloomreach Discovery with self-serve capabilities that make its e-commerce platform simpler to make use of.
The brand new options embody the next:
- Modifying product playing cards to incorporate particular knowledge. Of their Visible Editor, merchandisers can now customise the info and attributes they wish to see on a product card, together with a knowledge level, like margin, or attributes, like model or material, for instance.
- Cloning guidelines and configurations between websites. Merchandisers can create guidelines in a single web site and duplicate them to a different web site.
- Curating product placement on a web page. With the flexibility to create customized assortment pages by manually putting merchandise on a web page in the precise order, merchandisers can at all times obtain the particular look that elevates their model and meets the demand of their subsequent marketing campaign.
“Merchandisers are relentlessly looking for new methods to optimize e-commerce progress, however they’re usually restricted by options that simply weren’t constructed for them,” stated Anirban Bardalaye, chief product officer of Bloomreach, in a press release. “Each side of Bloomreach Discovery was knowledgeable by and optimized for the merchandiser. With the launch of those new options and enhancements, we’re additional increasing the methods wherein they will use Bloomreach Discovery to drive their methods ahead, and importantly, serving to them to take action as effectively as attainable.”
